Can I Lend DVDs?

tramm asks: "I just -purchased- a DVD from Hastings that has some rather ominous wording on the license 'agreement': ANY UNATHORIZED COPYING, HIRING, LENDING OR PUBLIC PERFORMANCE OF THIS DVD IS ILLEGAL AND SUBJECT TO CRIMINAL PROSECUTION. What happened to the right of first sale? Can I no longer lend my movies to friends without fearing the MPAA's wrath? Or is this another overstepping of consumers' rights that will become more routine once UCITA becomes 'the law'?" And people wonder why I don't have a DVD player. Now I can point to a reason why, although I'm excited about the technology, I just can't get too thrilled about my rights to use it.