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Google Now Tracks Which Search Results You Click?
Jack writes "Has anyone else noticed that the best search engine out there, Google, now generates links for some of its search results which point back to Google before redirecting you to the site's URL? I can't help thinking they'll be using this information to sell targeted search results and measure how effective it is. I guess they have to make a buck, but this could be the start of a very slippery slope. It's also interesting to see which search queries generate tracking results. For example, "Quake" generates them for every link." The monetization of Google proceeds...
They have the AdWord program where as advertiser you pay for display of your ad on search results for a selected keyword. However this is not the case with "Quake" (there is no ad).
Links with "RealNames" seem to be redirected too (try "amazon") however in a different way (and only for the first result that actually links to the holder of the TM).
Maybe they are just trying to extend their formula for PageRank: users will more likely follow links that look promising, leaving out the obviously misleading ones. Statistical information on followed links could then be incorporated into the PR.
If it gets too bad, google will fall the way of altavista and others, and some fresh new company will come along, untainted by commercial biases, to be adopted by the (informed) masses... only to be bought out, sell their soul... rince, wash, repeat.
Still, perhaps google is just doing this to better determine the overall validity/appeal/appropriateness of the links it returns, to use this to add an additional weight into their relative ranking. [example: If no one ever finds what they are looking for in items 3 and 7, perhaps they should be lower down, eh?]
I'm tempted to add the obligatory "why dosen't someone start a true copyleft-esque open-for-ever-by-viral-contract search portal for the better the world", etc. If only bandwidth and processing power weren't so expensive. Google can't survive the demands placed on it by it's popularity without some form of recompense for it's inevitable costs....
I had hoped that their contracting out as the engine of yahoo might allow for them to remain pure and uncontaminated. Only time will tell.
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What Information Do We Collect?
From time to time we may request that you provide us with certain personal information about you in connection with various services offered on our site. Google does not collect any personal information about you (such as your name, email address, etc.) except when you specifically and knowingly provide such information.
Links to Other Sites
The sites displayed as search results or linked to by Google Search Services are developed by people over whom Google exercises no control. Other links, such as those for the Google-friends mailing list archive, are also on sites not controlled by Google. These other sites may send their own cookies to users, collect data, or solicit personal information. Google may choose to exhibit its search results in the form of a "URL redirecter." When Google uses a URL redirecter, if you click on a URL from a search result, information about the click is sent to Google, and Google in turn sends you to the site you clicked on. Google uses this URL information to understand and improve the quality of Google's search technology. For instance, Google uses this information to determine how often users are satisfied with the first result of a query and how often they proceed to later results.
With Whom Does Google Share Information?
Google may share information about you with advertisers, business partners, sponsors, and other third parties. However, we only divulge aggregate information about our users and will not share personally identifiable information with any third party without your express consent. For example, we may disclose how frequently the average Google user visits Google, or which other query words are most often used with the query word "Linux." Please be aware, however, that we will release specific personal information about you if required to do so in order to comply with any valid legal process such as a search warrant, subpoena, statute, or court order.
This is just absurd. Firstly, after a quick grep, I find that google has placed a single cookie on my computer - One that I asked them to place, to save my preferences for language settings. They may or may not use this "preference ID" to track where I click. I really could not care less. They don't have my home address. They don't have my email address. They have no phone number. Not even a fake name. This is not a decision I made - they simply never asked for any of this information. This is closer to anononymity than you could ever hope to get in the 'real' world.
If they want to target advertisements to me, so be it. I might actually click on a few of them. At some point, someone has to pay for their large and expensive network. While I'm not convinced advertising alone is capable of doing this, at least it's a start. They provide a *great* service. Having said that, it occurs to me that I would greatfully pay 5$/month to use the search engine.
Just my two cents.
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- James
Google produces the right results with a nice clean interface. Even the ads are in unobtrusive text boxes! What more do you want? If they generate profit at the same time, more power to them.
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I think only the shivering Chihuahuas at EPIC.Org would worry about such a non-issue. If it really bothers you to have Google "exploit" your search terms, use Topclick then. Same search engine, but without the ads, cookie or search exploitation.
"I do not avoid women, Mandrake. But I do deny them my essence"
I haven't looked into it, but I gather there's a similar feature in Netscape/Mozilla.
I think the bottom line is that a user who wan't absolute privacy has to anonymize all web usage. If you don't believe that's possible, or you're just not paranoid enough, you have to hope that Google, Microsoft, et al. actually stick to their own privacy policies.
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They may be making a correlation between your search criteria and what you had clicked on as a match. With any luck, with such data they can make their search engine better.
Sometimes, Google adds a page to the index before it GETs the full text and returns it in keyword searches for pages that link to it.
Will I retire or break 10K?
Almost all behavior - except for shitting, urinating, fucking, masturbating, eating, drinking, and breathing - is learned. So what? Is all learned behavior bad? If so, then you had better stop responding to messages on Slashdot, because you are using at least two learned behaviors to perform the aggregate task of "responding" - those behaviors being reading and typing.
.02 cents worth.
I like to read, and I have not been deluded into thinking that I enjoy doing so. In particular, I enjoy reading books in the genre of Science Fiction, so advertisements which targeted my particular learned behavior of reading and enjoying Science Fiction novels would be extremely welcome, even if it was a conspiracy by THE MAN to sell me more books.
As for some learned behaviors being addictive, so what? Addictions are not inherently evil. I have friends who are addicted to reading mystery novels, or addicted to watching anime or Red Dwarf/Doctor Who/Star Trek episodes, and these addictions give them nothing but pleasure. They spend money on things that you or I might consider wasteful - but paying for anything other than food, drink and shelter can be considered by someone, somewhere, an indulgence.
My parents happened to live, at the time of my conception, in the prosperous West, and I am grateful. I promote neither gross excess nor asceticism; moderation seems to me a noble ideal. However, I can, and do, control most of my spendthrift impulses, and I don't think my behavior would be any different if advertising was targeted at me specifically (or to a market segment which happened to contain my purchasing profile).
Just my
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You have to understand the frustration of running a search engine: you never know how good your result ranking is, because you never know which result the user clicked on, or whether the user simply gave up and went to another search engine.
The only way to track this behavior is to put up a redirect (or run an ISP - the free ones log just about everything).
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