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RFC for Spammers

kousik writes "rfc3098 is out with the title "How to Advertise Responsibly Using E-Mail and Newsgroups or - how NOT to $$$$$ MAKE ENEMIES FAST! $$$$$"." This is a well written piece, and actually is worth reading for anyone doing advertising online. Unfortunately the people who need to understand it will never read it. And the most evil of spammers won't care because (here's the shocker) Spam Works. As long as people respond to unsolicited spam, it'll keep coming.

35 of 198 comments (clear)

  1. Re:MAKE KARMA FAST!!!! by Anonymous Coward · · Score: 3
    Please help increase my karma too. I've been here since the beginning and I'm still posting at 0.

    -- Anonymous Coward

  2. Really? by Sanity · · Score: 3
    While it may appear to be financially attractive to advertise via the use of Mass-Messaging ("spam"), as a responsible Internet user, ADVERTISERS SHOULD AVOID THIS OPTION. The possibility of income generation and market or business expansion are minuscule
    I don't think that this RFC will gain acceptance unless it is honest. If people weren't making money out of Spam, then there wouldn't be repeat offenders. The reality is that people do make money, and that is why they do it. The RFC should give simple measures that won't be onerous to spammers, such as placing "ADV:" in the subject lines of emails. Telling them to target their audience is silly, the whole reason that people do spam is so that they don't need to go to the expense of targetting people, they just hit everyone.

    This is akin to telling drug users "DON'T DO DRUGS" rather than giving them practical advice as to how they can do drugs safely.

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  3. Re: Mailing list subscription confirmation by Frater+219 · · Score: 3
    FWIW, I emailed my concerns (as described in the above comment) to Ted Gavin, the principal author of RFC 3098. His response was that he and the other authors are in the process of amending this RFC to bring it into closer alignment with the MAPS guidelines and with RFC 2635. (The latter is an earlier RFC discussing mailing lists and spam.

    Just goes to show -- people do listen.

  4. Mailing list subscription confirmation by Frater+219 · · Score: 5
    RFC3098 describes a procedure for "confirming" mailing list subscriptions which does not in fact require confirmation of subscriptions, and thus leaves open a wide avenue for abuse.

    The RFC gives an example of a "confirmation message" which informs the recipient that s/he has been subscribed to a mailing list, and gives instructions for unsubscribing. This is not what modern mailing-list management packages (such as GNU Mailman or ezmlm/idx mean by a "confirmation message". These packages require that a user confirm by email that s/he wants to be on the list before adding the user to the list proper. The RFC allows that the user be subscribed first, and have to take action in order to unsubscribe.

    The problem should be obvious: If you have to take action to unsubscribe from a list you never asked to be on, then your mailbox can still be flooded with list email before you have a chance to get off the list. You can be subscribed without your consent by a hostile party who wants to mailbomb you. (This is more common on badly-managed mailing lists than you might think.)

    Spammers today already send out (fraudulent) "how to unsubscribe" messages, whereas well-managed mailing lists require active confirmation. An RFC on how to avoid being, or looking like, a spammer should recommend that one follow the methods of the best-managed legitimate mailing lists, not those of the spammers.

    I would suggest that anyone interested in responsible mailing-list operation check out the MAPS Basic Mailing List Management Principles for Preventing Abuse. A mailing list which follows these rules will be much more resistant to abuse than one which strictly follows RFC3098. Moreover, a list which strictly follows RFC3098 and which is abused will qualify its site for the MAPS RBL.

  5. Spam Works? by enterfornone · · Score: 3

    Most spam I get is porn and make money fast etc. but every now and then you get some spam for a product you would potentially be interested in (eg hardware or web hosting or whatever). But I would never deal with any of these companies since I figure if they are using spam they are probably not very reputable.

    On the other hand I get a lot of snail mail advertising (I guess because my address is in my whois). I'd be more likely to deal with these companies since I figure if they are willing to pay for overseas postage just to tell me about their products then they are probably worth doing business with.

    I actually liek snail mail advertising. I don't mind telemarketers either, but I would never do business with a spammer - spam is more likely to make me not do business with someone.

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    enterfornone - logging in for a change
  6. The author will be speaking at SpamCon by dmuth · · Score: 5
    Just as an FYI, the author, Ted Gavin, will be speaking at SpamCon next week.

    (SpamCon is still accepting registrations, BTW. More info can be found here.)

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  7. Re:When is the RFC out for... by sharkey · · Score: 3

    Not much to it yet, just, "The OJ loophole: 'Pretend the gloves don't fit.'"

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    "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  8. man procmailsc by ivan256 · · Score: 3

    This is all you need to know. My config is actually kind of amusing. I've picked up various rules from various people along the way, so most of it isn't mine originally. Here's what I use minus some personal information:

    The lameness filter got me... Get this here.

  9. Suggested addition by dillon_rinker · · Score: 5

    Regaining your honor after you have spammed
    1. Obtain a sword
    2. Slit your belly horizontally and vertically
    3. Lean forward, spilling your intestines to the ground
    4. Hand the sword to a close associate who will lop off your head

    Close adherence to this procedure will permit you to regain the honor you have lost in spamming.

    Webcasting the proceeding is preferred but not required.

  10. Spammers doing themselves in by powerlord · · Score: 3

    hehehe funny. I know I'ts gotten to the point that I'll get the same piece of SPAM 2-3 times within a few days. You'd think the companies sending this drek out would try NOT to do this. All it does is innure us to it, and make it easier to spot the SPAM even before (or very soon after) you open the e-mail.

    Purhaps the best thing would be for it to be illegal to send bulk e-mail in the U.S. without a license (or without registering a Postal Address to go with that e-mail). Then, just maintain a list (updated once a month or whenever), of valid licenses that can be included as part of the SMTP Headers. If the header isn't there, and its a bulk e-mail, make it a Mail Fraud crime. Invalid License #, Mail Fraud. Faked License #, Mail Fraud. That way the Government can 1) charge people for bulk commercial e-mail (the licensing fee), which will automatically help cut back on e-mails. 2) impose fines, which will also help cut back on e-mail.

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    This space for rent. All reasonable inquiries will be entertained at proprietors discretion.
  11. Maybe we're hitting on the wrong people? by Russ+Nelson · · Score: 4

    Maybe we're hitting on the wrong people? Maybe, instead of trying to get rid of spammers, we should get rid of people who reply to spam?
    -russ

    --
    Don't piss off The Angry Economist
  12. It's funny. Laugh. by Stavr0 · · Score: 3
    Am I the only one who noticed ... ?

    RFC 3098 Advertising Responsibly April 2001

    AFJ!
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  13. Non Sequitur by Steve+B · · Score: 5
    And the most evil of spammers won't care because (here's the shocker) Spam Works. As long as people respond to unsolicited spam, it'll keep coming.

    Correction: As long as someone believes that spam works, there will be spammers to take their money. It does not need to actually work any more than the Brooklyn Bridge needs to actually be for sale.
    /.

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    /. If the government wants us to respect the law, it should set a better example.
  14. Here's an insta-mirror by omarius · · Score: 3
    http://www.omar.org/rfc3098.txt

    Slashdot me! DO IT!!! ;)

    -Omar

  15. Ever talked to a spammer? by NetJunkie · · Score: 3

    I sometimes get spammed on ICQ, so one day I started quizing a spammer since I was bored. They don't get it. They just don't understand what they are doing. I tried for an hour to explain the costs involved and they don't care. They think bandwidth and mail storage is free and theirs for the taking.

    I pushed to get some kind of answer on the percentage of people that respond to them...they wouldn't say. I assume very close to zero.

    The funniest thing was the guy I was messing with didn't think spamming on ICQ was actually spam. He sent one of those fake "Hey, help me out with my homepage. It's at www.makemoneynow.com (or something) messages. No, that isn't spam. :)

    (Note: I know the link I mention in my sig asks for email addresses. Use a fake one, they don't check and she'd appreciate the votes.)

  16. Re:Reminds me of those MAD thinnest books... by sconeu · · Score: 3

    Actually, it was Yom Kippur.

    Also, don't forget Hank Greenberg.

    --
    General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
  17. "Just delete it" argument flawed by paranoid.android · · Score: 3

    When I receive spam takes me about 5 muscles to hit the down arrow, then hit the d key to delete it in mutt. Not a big deal at all.

    We hear this argument all the time. "Just delete it, it's no big deal."

    One of the things I do it firewall repetitive hosts that the message traversed through via ipf and its very simple to create a script to just block it via ipf as well or any other firewall your using.

    Not everyone has these kinds of options, or the time and knowledge to set this sort of thing up. Joe Average User lets his ISP deal with the spam issue -- filtering, etc. -- and the costs of such services are passed along to him. If spam was effectively eliminated, either through a technological or legislative solution, these costs would disappear, and either ISPs could pass along the savings to the customer.

    The fact of the matter is, whether or not you're receiving spam, you're probably paying for it indirectly, somehow.

  18. Re:Please lose the icon before you get in trouble by rkent · · Score: 3
    OMFG... A company with a reasonable trademark policy! I'm eating nothing but Hormel from now on in order to display my gratitude.

    In related news, can anyone give me a ride to the hospital when I get scurvy?

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  19. stupid spammers by Arctic+Fox · · Score: 3
    I got spam from these guys on sunday.

    PA JIMOH ESQ.
    JIMOH & ASSOCIATES
    BOOK SHOP BUILDING, 11TH FLOOR
    23 BROAD STREET,
    LAGOS - NIGERIA
    FAX: 234 1 7596610

    And then the next day from these guys

    KHALID ABDULLAH ESQ.
    ABDULLAH & ASSOCIATES
    BOOK SHOP BUILDING, 11TH FLOOR
    23 BROAD STREET,
    LAGOS - NIGERIA

    Two lawfirms, one address! And of course it's the same friggin Nigerian Bank scam thing.
    You'd think that for all their money they could at least get two different addresses! The worst part? It's in ALL CAPS!

  20. Slashdoted by aralin · · Score: 3
    --
    If programs would be read like poetry, most programmers would be Vogons.
  21. spammers feel persecuted. by The_Messenger · · Score: 3
    I got a really evil SPAM a few days ago, one that really pissed me off. The guy was selling lists of email addresses, ironically enough, and he was boasting of how his email addresses are filtered for SPAM-proofed addresses, et cetera. Here's the part that pissed me off:
    4. Next we used an exclusive database of anti-internet advertising extremists to clean our lists of every hacker/terrorist we could identify.
    Wtf? People who don't like unsolicited email advertisements are "anti-internet advertising extremists?" If any of you "hackers/terrorists" are reading this, here's the contact information for the trash who sent this... the FAX number is 1-360-242-9913 "or if busy" 1-775-703-2099. I can forward the email to anyone else who wishes to read this bullshit.

    Even better, at the bottom of the email, it says this:

    REMOVE requests are AUTOMATICALLY processed and implemented within 10 business days. To be removed from this mailing list, click the link below:

    mailto:cmoire@arabia.com?subject=remove

    (Insure the word "remove" is in the Subject line or your request cannot be automatically processed):

    Ha! Who's going to send email to someone who selles email addresses to spammers? ;-D

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    I like to watch.

  22. Re:Spam Works by The_Messenger · · Score: 5
    Dude, the instructions got delivered to me by mistake! Send me $25 to cover the shipping charges and I'll foward them along...

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    I like to watch.

  23. Re:Well, how about not using email? by stilwebm · · Score: 3

    It seems like the best approach is really to find another means of advertising where users can't immediately delete the message upon seeing the subject header, and before seeing the actual content.

    What about TV? It is usually a dead giveaway when the show your are watching has yielded to a commercial. What stops the user from seeing it is no longer the show, and getting up an using the bathroom? Changing the channel? Not only has the viewer missed your PAID advertisement, but the viewer can never retrieve it (unless he/she has a Tivo and is really bored). With SPAM, sure you can delete it but if you skip over it, at least the recipient can view it at a later time (why, I don't know, but they can).

    The difference is that with spam, you get a free introductory account to an ISP, buy an inexpensive list or inexpensive address spider, and then send out as many emails as you can before the ISP cuts you off. Other advertising methods cost thousands of dollars to produce and thousands to purchase media time. That is why spam is so common - no entry cost. If you spam 50,000 people, and make $10 per response, a small 0.1% response rate still nets you $500. If you bought the list for $20, that is a good rate of return.

  24. Re:lawyer needn't snap -- will pursue immediately by Golias · · Score: 4
    Okay, so it is legal for slashdot to use a can of Spam on their headers about junk e-mail...

    That does not mean that they must, or even should, be dicks about it.

    It is also legal for me to fart at the beginning of a long elevator ride... but a polite person will either do so before boarding, or hold it.

    To put it simply, if the law is the only thing guiding your behaviour, your are what We Doctors call and "ass hole".

    Changing the icon is easy, the use of it was not really that funny to begin with, and the good people at Hormel would appreciate the change. That seems like reason enough to me.

    "Can't we all just get along?"

    Disclaimer: No, I am not a doctor, I was recycling an old Graham Chapman bit.

    --

    Information wants to be anthropomorphized.

  25. Spam DOES Work - But Not Always That Well by CritterNYC · · Score: 3

    I just realized this recently. I've been fighting spam for quite a while now. I've gotten quite good at getting accounts cancelled, open relays closed and whatnot. I got a spam last week that seemed like just another typical spam message... one of those "make money" type deals. Well, in researching it, it seemed like the usual free website with a form submission to a cgi script at another. (Typical tactic, to try and get people to only cancel the free site) Well, while poking around, I discovered that the cgi-bin had directory browsing on and contained two files... the script and a text file containing the name, address, email and credit card information of everyone who responded.

    I fired off complaints to geocities and earthlink as well as information on what happened to all the folks whose information was in the file. Most got back to me that they'd cancelled their credit cards, etc.

    Is there a moral? I could come up with something witty if I weren't so tired. So, just use this example when telling people why you don't respond to spammers.

  26. Working link by TrumpetPower! · · Score: 5

    As I write this, rfc-editor can't find the document. There are other copies of the RFCs out there; here is the link from Ohio State:

    http://www.cis.ohio-state.edu/cgi-bin/rfc/rfc309 8. html

    http://www.cis.ohio-state.edu/cgi-bin/rfc/rfc3098. html

    b&

    --
    All but God can prove this sentence true.
  27. Waste of time by egjertse · · Score: 3
    Their ISP nukes their ass every time they SPAM, they still don't get it. They have their mailboxes burned to cinders with flames, they still don't get it. What difference does an RFC that will never be read by anyone not reading this slashdot article make?

    Face it - as long as there are idiots who really think that pyramid schemes work, viagra is the best thing since sliced bread, and that you can have all the pr0n in the world by sending some guy your CC#, there will be SPAM.

    Not to say we shouldn't make life hell for'em of course.

  28. Re:removing yourself actually works.. by SomeoneGotMyNick · · Score: 3
    I agree, that has a better chance of working than most people think. However, I found that the messages that make the statement at the beginning that says "This is being sent in accordance...." or other quote stating what's allowable by law for unsolicited e-mail, are the ones you can't unsubscribe from even though you are provided a means to "by law". The links simply do not work or appear to work and do nothing.

    Messages with "reply to remove" have a reply-to email address like: dflajksdfldf@whatever.com

    Just a random banging of home row keys followed by a domain name. The odds are high that those addresses DON'T EXIST

  29. Spamming works? by ageitgey · · Score: 5
    Maybe it's not the spam working...

    "Generally, schizophrenia affects those in the 15 - 25 years age group. Increasingly, the individual tends to withdraw from ... The incidence of this illness world-wide, is about 1%."

    "For companies with well-known brands, the 1 percent return [from spam] often isn't a good deal, and they are not going to use unsolicited advertising because it could be a damaging business practice ... They aren't always legitimate businesses."

    hrm... :)

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    Uninnovate - Only the finest in engineering.
  30. Reminds me of those MAD thinnest books... by ackthpt · · Score: 5
    Examples:

    Responsible Spammers

    People who have actually Lost 30 lbs

    People who have actually fired their own boss and made $5,000 a week

    People who actually benefit from Spam

    Secure IIS pr0n sites you can safely leave your credit card number on

    Actual women who sent spam "as a woman"

    Example of a Large book:

    Persons within the state of North Dakota who would beat a spammer senseless with 10 Lbs of pickle loaf given the chance

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    All your .sig are belong to us!

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    A feeling of having made the same mistake before: Deja Foobar
  31. Re:When is the RFC out for... by Foggy+Tristan · · Score: 4

    Unfortuantely, the RFC for murder was killed in committee.

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    Beware typoes.
  32. Spam Works by BIGJIMSLATE · · Score: 4

    Hey, well, SPAM DOES work. I should know. Some guy ofered me $10,000 a month to work out of my home! As soon as I hear from him, and I recieve my "special instructions" (which the $25 is well worth), I'll be rolling in the dough...

  33. An occasionally useful trick for dealing with spam by CoachS · · Score: 3
    Like most people I've been getting bombarded with the usual "Interest Rates Dropped!" and "Collect Cash Judgements!" spam that comes with faked return addresses so you can't reply.

    One thing I noticed, however, was that they listed a phone number to call them at. A quick web search for that phone number turned up the home page for the company behind the spam...including...

    ...a legitimate e-mail address to contact them at. I e-mailed them, asking politely to be removed from their list. They responded, contritely, that they will do so. As they were pretty clearly busted I am somewhat optimistic that they'll remove me.

    If they don't I know have TWO legitimate e-mail addresses at their company and I can easily rig my system to automatically bounce 50 copies of every spam I get from them right back at those addresses.

    I'd (almost) hate to do that, but it may be the only way to really get their attention.

    Coach

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    Perhaps the world's greatest tragedy is that ignorance is not impotence.
  34. Re:Please lose the icon before you get in trouble by Hilary+Rosen · · Score: 3

    Trouble might be putting it too strongly. Hormel don't seem overly vicious in enforcing this policy. However, they've asked politely, and I don't think it would hurt anyone to change the icon.

    Special People from Austin, Minnesota
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  35. Why they keep coming by Haista+Vittu · · Score: 3
    My gf and her friends send these "E-CARDS" to each other. When you type in your friends email to "SHARE" the card with them, the friend gets put on a spam list.

    All this stuff sounds OK to newbies too. They WANT to receive more information in their email so they don't uncheck the little boxes. They WANT to help the little sick girl by forwarding this email to as many people as possible.

    Not everyone is a 31337 hax0r. As long as there are newbies, this stuff will never end. Ever.

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    my screen name means "Greetings Friend!!!" in Finnish.