Net Radio Returns, With Targeted Ads

Mike Hicks writes: "Looks like some of your favorite (*cough*) stations owned by Clear-Channel communications will get their streaming audio back on the web shortly. The new streams will use Internet-only ads targeted at you -- they will ask for your age, gender, and ZIP code." I would love to have the ads for laxatives and pregnancy tests replaced by ones for fireworks and local restaurants -- think they can get that from my age, sex and ZIP?

Comments

Re:They Can Ask...

[DeadMeat (TM)]

And it doesn't mean you have to tell the truth.

If you value your privacy over getting ads that don't interest you, by all means lie. That's what I do. After all, one of the great things about the Internet is that it's pretty close to anonymous as far as marketers are concerned -- for all they know, you really are a 100-year-old woman who lives in Zip code 90210.

Hmmm.

[Kreeblah]

Why not go one better and let you select the categories of ads you want to see (like you can do for some online advertising agencies)? Ad agencies are making a big deal about how to determine the ads I want to see.

Why not just ask me?

If it means I wouldn't have to listen to ads for breast enhancement drugs, proescription drugs over the phone, sports games that I really couldn't care less about, etc., I'd be quite willing to tell them what I'd rather see, and what I would be more likely to buy.

sure they can

[unformed]

think they can get that from my age, sex and ZIP?

Here's the ads they can provide:
if male:
under 13: can't show any ads
13-17: local resellers of Sports Illustrated, Swimsuit Edition
18-30: local bars
31-40: local strip joints
41-60: the mall (to take your wife)
60-80: local golf courses
80+: local cemetaries

for females:
all ages: local malls