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Mega-ISP Update: Layoffs At AOL, Voices At MSN
rfc1394 writes: "There are two articles, the first article, in today's Washington Post, mentioned that AOL, having successfully digested Time Warner, is producing results of that digestion by additionally extruding almost 1,000 people in layoffs due to an anemic advertising market and a need to meet projected revenue goals of about $40 billion.
A separate Post article mentions how Microsoft's online service MSN is having a woman named Shelley Reynolds create a series of spoken identifiers for its online service similar to AOL's famous 'You've got mail!' and identifies El Edwards as the man who is the voice behind the phrase. The second article also tells about the effect of sound on people with respect to technology, and the payments involved (Edwards reportedly got about $100; Reynolds will receive something under six figures.)"
Edwards got $100 initially, and the WAVs sounded like they were recorded on an old Magnecord PT6 reel recorder. the original WAVs had some component of a whistle up to speed leading them all, indicating they started the tape and pointed a cue, instead of rolling tape continuously, cueing the announcements, and putting nonmagnetic leader tape in between for cleaner digitization. so when AOL 3.0 came out, they rehired Edwards to reprise the tags, and he got considerably more... I have heard something in the $25,000 range. they also got the whistles out.
if this is supposed to be a new economy, how come they still want my old fashioned money?
At $100 for his services, Mr. Edwards received $14 and change per word for "You've Got Mail," "Welcome," "Goodbye," and "File's done." This woman is not only saying "Good morning," "Good afternoon," "Good evening," and "Goodbye," she's also going to address people by NAME. According to the article, she's reading over 10,000 names, including alternate pronunciations. That's at least 10,007 words. $14 x 10,007 is over $100,000 already.
MSN is getting a bargain.
For more information, click here.
El Edwards has a website with more of his voice work. Not surprisingly, it's an AOL member page. I listened to his demo briefly and I could swear I heard a faint tinge of desparation in his voice.
Can't you see that everyone is buying station wagons?
Its what you call stock value manipulation. Basically you fire people to make the profits seem larger and hence get high stock value. From I understand CISCO tried the same thing and it back fired on them, ie the stock value still took a hit. This is one of the problems with public companies, and probably the reason it can go bad after the IPO, since they concentrate on stock value instead of the product.
Jumpstart the tartan drive.