AMD To Hide MHz Rating From Consumers

pezpunk writes: "Tom's Hardware is reporting here that AMD's next-generation Athlons will be identified by model number rather than Mhz rating. This means that an Athlon will be designated an "Athlon 1600" even though it's only a 1.4Ghz part. The true clock speed of the chip will NOT be shown either on the chip itself or even in the BIOS. Apparently, they're desperate to compete with higher-clocked Pentiums in the minds of consumers -- proof that even the underdog can pull dirty marketing tricks =("

Comments

Re:Jews

[9sPhere]

Yeah: Just as Hitler hid himself in a bunker and shot himself in the head, we wait to see your dumb ass do the same.

This was truly a Nazi post

Heh.

[M|G][IPS|FLOPS|Hz|EEP!s]

[jd]

In the end, virtually ALL the units used for measuring processor performance have died ugly, brutal deaths.

And, you know what? Within a week, we all sigh with relief, because the old units never worked anyway!

When was the last time you heard the MIPS or FLOPS rating for a processor? When the RISC processors came out, and scored 100 x the nearest CISC chip, we suddenly started hearing how worthless those ratings really were. (Which was true, only the people saying it had been using them to crush the competition under their feet, the previous week.)

What's the FLOPS rating for a Pentium IV? Anyone seen it listed on any of Intel's adverts? Curious, that.

Truth is, there -is- no meaningful number you can use, to describe a processor. Applications will vary so much in performance, depending on how well they exploit the various caches and pipelines, that any value you get will be useless for any realistic comparison.

Worse, the bottlenecks for the main memory, the PCI bus, any local busses, etc, ad nausium, are so much more significant than the processor. Sure, building a faster chip will earn lots of green bits of paper, whereas building a better motherboard will simply earn lots of whining from hardware manufacturers.

The reality is, though, that processors today would be perfectly adequate, if the support hardware were up to scratch. (Anyone remember the problems the 486DX-50's caused? Those worked at 50 MHz, direct. Great design, but the hardware needed to run it killed it. The 486DX2-66 was really just a DX-33 with some fancy over-clocking. The support hardware was all standard stuff. That's why it caught on.)

It's time to take another look at that hardware, though. I doubt it's changed much since the DX-33 days, except with a few extra levels of caching. It's still convection-cooled, for the most part. The connectors are still badly designed and cheaply made. Sockets are built to be easy for plebs, not easy on components.

Compare this with a VME or VMX bus, where the backplane alone costs more than most top-end PCs and where ease-of-use can go jump in a lake. These are systems where customers can afford to pay, and don't want to pay for junk.

I'm not saying PC manufacturers should suddenly switch over to VMX-style architecture (128-bit busses can get a little interesting, and besides, I've some PCI cards I'd like to keep using!), but it's time to do some re-designing. If a user wants to be babied, they're not going to handle hardware installation, anyway. They're going to go to a shop. Providing idiot-proof systems is simply driving up the number of idiots and driving down the performance of computers.