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Doubleclick Exits The Ad-Tracking Business

Masem writes: "Cnet is reporting that Doubleclick closed down its ad tracking program as of Dec 31 2001, and is shifting from a media company to research and development for online ventures. Doubleclick claims they had upwards of 100million unique tracking profiles at the height of their run, but with the dot-com bust and lower ad revenue rates, ad tracking ran into the red. Even after the worrisome aquition of Abacus Online (which was rumored to allow Doubleclick to connect online and offline consumer profiles), the company could not turn a buck on ad revenues. Time to remove that 'doubleclick.com 127.0.0.1' from /etc/hosts now?""

14 of 209 comments (clear)

  1. Italics! by breon.halling · · Score: 0, Offtopic

    Someone for got to close their italics tag! ;)

    --
    "Yeah, well, Dracula called and he's coming over tonight for you and I said okay."
    1. Re:Italics! by timdorr · · Score: 0, Offtopic

      and a line break too =D

      --
      Tim Dorr
      Owner/Manger
      A Small Orange
    2. Re:Italics! by markb · · Score: 0, Offtopic

      Hey, don't mod this off topic. Mod it up so it gets fixed!

  2. Death of the internet imminent by Anonymous Coward · · Score: -1, Offtopic

    Story at 11.

  3. Please submit a story for me by Anonymous Coward · · Score: -1, Offtopic

    Who's Holding Back Broadband?

    It is tailor made for slashdot. It talks about copyright, broadband, etc. I'm too lazy to submit it myself.

  4. Priapism, Then a Blood Clot by Anonymous Coward · · Score: -1, Offtopic

    Dr. Mahler said the New York Hospital case involved a 34-year-old man who told doctors he occasionally squirted a cocaine solution into his urethra. The last time he did so, in June 1987, he suffered a persistent painful erection immediately after intercourse with his girlfriend. His priapism lasted three days and he sought medical help.

    Soon afterward, he developed blood clots in his genitals, arms and legs, back and chest.


    By his 12th day in the hospital, gangrene had developed to such an extent that the man lost his legs, nine fingers and his penis.

    1. Re:Priapism, Then a Blood Clot by Anonymous Coward · · Score: -1, Offtopic

      That's disgusting, and more than a little off topic. I guess I should know better...time to browse at +1.

  5. Re:Dave Thomas, founder of Wendy's, dead at 69 by Anonymous Coward · · Score: -1, Offtopic
  6. Re:Dave Thomas, founder of Wendy's, dead at 69 by Phosphor3k · · Score: -1, Offtopic

    This IS true. Go check out CNN.com. I almost cried. Instead I just went and bout some Jr bacon cheeseburgers.

  7. Re:Dave Thomas, founder of Wendy's, dead at 69 by Anonymous Coward · · Score: 0, Offtopic

    Good idea. I'm going to go do that right now. I'm fucking starving.

  8. Re:ATTN KLERCK: by Anonymous Coward · · Score: -1, Offtopic

    Someone needs to shoot that guy.

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  10. Bwaa haa haa haa by Anonymous Coward · · Score: -1, Offtopic

    Good job, this is the most annoying Troll I think I have ever seen. Congrats!

  11. Dave Thomas, entrepeneur, dead at 69 by Anonymous Coward · · Score: -1, Offtopic


    I just heard some sad news on talk radio - Horror/Sci Fi writer Dave Thomas was found dead in his Maine home this morning. There weren't any more details. I'm sure everyone in the Slashdot community will miss him - even if you didn't enjoy his work, there's no denying his contributions to popular culture. Truly an American icon.