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DMA to Control Spam by DMA Members

Posted by michael on Friday January 25, 2002 @08:52AM from the baby-steps dept.

SiliconLawyer writes: "The Direct Marketing Association, the major U.S. tradegroup for companies using direct marketing techniques, will reportedly issue guidelines for how its members may and may not use e-mail as a marketing tool. Hopefully, this will influence other marketers toward more responsible use of e-mail. Details are on CNET here."

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Weird by NewbieSpaz · 2002-01-25 08:55 · Score: 0, Redundant

This sort of seems like having a known group of criminals regulating crime. "OK, now guys, no stealing anymore ok...?"

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DMA not really the problem... by grytpype · 2002-01-25 08:57 · Score: 3, Redundant

Most of the spam you get isn't from the established businesses that would be members of the DMA. It's mostly from trailer trash. So this isn't really a big deal.

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In other news... by spatrick_123 · 2002-01-25 08:58 · Score: 0, Redundant

The fox has been named new guard of the hen house.
Re:Ya right by Dephex+Twin · 2002-01-25 09:00 · Score: 0, Redundant

This has to be a hoax. Next thing I know you'll be posting a story about how Microsoft is going to "specialize in computer security".

That already happened.

mark

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