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Super Bowl Commercial Skewer-a-thon

tunabomber writes: "Those planning on tuning in to America's Patriotic Sports TV Event of the Year to catch the new commercials will no longer have to sit through all that football filler. PBS, of all networks, is airing a postgame show in which the subject of discussion is not the game, but the commercials. Super Commercials: A Mental Engineering Special is a beefed-up episode of the cultish Mental Engineering series where a panel of experts, including former Daily Show host Lizz Winstead and a Silicon Valley computer scientist, critique (read: eviscerate) Super Bowl commercials. There are also blurbs about this at The Kansas City Star and The St. Paul Star Tribune." One thing you'll be able to look forward to: fewer sock puppet commercials, more anti-terror commercials.

19 of 253 comments (clear)

  1. Can't you hear it now? by alansz · · Score: 3, Insightful

    "Super Commercials: A Mental Engineering Special" is made possible by a grant from Doubleclick.

  2. Wow by DJ+rCn · · Score: 3, Interesting

    I didn't think PBS would ever step into the realm of something like this. Television commercials and commercial sporting events have never really been the focus of PBS programming. But this could signal a change of direction maybe for PBS programming, especcially seeing its a post game show. As in right after the game. Not a program that will be aired in 3 months which is the usual PBS stuff, it's all researched and taped, it's never really live. This is an interestingf concept.

    1. Re:Wow by Com2Kid · · Score: 5, Insightful

      "Television commercials and commercial sporting events have never really been the focus of PBS programming."

      Nor are they now. The psychology BEHIND those commericals on the other hand, and even more so educating the public as to exactly what they are being constantly exposed to fits very well within the goals and ideals of public television.

      Also makes for one darn fine program too. If I may say so. :)

  3. Ad report cards at Slate by migstradamus · · Score: 3, Informative

    Slate magazine's Moneybox runs a regular series of "Ad report cards" that are fairly savvy. This one linked to above previews some Super Bowl ads.

    Mig

  4. Not a bad idea. by Bob_Robertson · · Score: 3, Insightful

    Disecting commercials is an interesting exercise. Too bad it's tax money being spent on giving the commercials yet *another* showing.

    I think it's fascinating the cultural and social aspects of advertizing. Effective commercials have to hook into as much "common" thinking as possible in order to be profitable. Or, like the famous Mac "Metropolis" commercial, link into our cultural shared imagery.

    I look forward to real "smart chips", that can be used to recognize commercials and turn the sound off, maybe turn down the contrast for the duration of the commercial. I really hate the way stations turn up the volume during the commercials as a form of forced attention grabbing.

    But the extra volume is good for one thing, I can hear the commercials end so I know when to come back from the kitchen/bathroom.

    Bob-

    --
    The Ludwig von Mises Institute. The reasoning individuals economics
  5. Re:Without Ad Critic.. by doooras · · Score: 3, Funny

    Since Ad Critic shut down, I have nowhere to view commercials anymore. Kudos to PBS.

    Try your TV.

  6. the NEW site by Com2Kid · · Score: 5, Informative

    Here is a link to the part of the site that actualy has some CONTENT on it (GASP!)

    Here

    Not the posters fault though, only a Google.com search turns up the real site, the one linked off of their intro page is even either old or just has not been updated with the latest content yet. :(

    Oh yah, ASF files with required plugins ahoy. :(

    (the site is also dying fast to, hehe.)

    1. Re:the NEW site by frankie · · Score: 3, Insightful
      ASF files with required plugins ahoy. :(

      Oh my lord, that web site is evil. Every single page link is actually an applet trying to run WiMP. No HREFs, no ALT text, and certainly no NOSCRIPT. My Mozilla is completely out in the cold.

      Please voice your complaints about this affront to web standards. Here's some addresses:
      • www@pbs.org
      • webmaster@mentalengineering.com
      • crday@mentalengineering.com
      • johnforde@mentalengineering.com
      • producer@mentalengineering.com
      • hostmaster@ISD.NET
      • cswen@ARNAN.COM
  7. sigh... by nido · · Score: 5, Insightful

    Two 30-second spots ... suggest illegal drug sale profits may help fuel terrorism.

    And in the ideal world the suggestion would be caried through to the only obvious conclusion: prohibition of illegal drugs should be ended, and funds wasted on fighting the "drug war" should be redirected towards [voluntary] treatment programs for addicts. These are "your" tax dollars at work people (3.2 million of them, for 60 seconds of propaganda). If you don't like it then it's time for you to start withdrawing support from the system. (that's conceptually, semantically, and financially)

    The "war on drugs" does not have a clearly defined enemy. It's been going on for what, 30 years? And there's no end in sight. The "war on terror" also does not have a clearly defined enemy. Are you ready for perpetual war?

    --
    Learn the rules so you know how to break them properly.
    www.teslabox.com
  8. Hmm by Redking · · Score: 3, Offtopic
    Are you ready for perpetual war?
    Hmm...sounds like 1984. Yes, off-topic I know.

    rk
    --
    Rangers Lead the Way!
    1. Re:Hmm by Malcontent · · Score: 5, Insightful

      Not really off topic I guess.

      It really amazes me how much orwell got it right. America seems to have really embraced his ideas. A continuing war, shifting enemies, contant surveilance, non stop bombardment of propaganda, a safe and cuddly big brother and of course doublespeak.

      When bush started up the brownshirts (I mean the USA Freedom Corps) I didn't know whether to laugh or cry.
      It's double plus good to spy on your neighbors during the war of infinite justice against the axis of evil so join the USA Freedom Corps today!.

      If I didn't know better I would have sworn Orwell was the speech writer.

      --

      War is necrophilia.

    2. Re:Hmm by mpe · · Score: 3, Offtopic

      The war on terrorism is a completely different story. While the civil rights abuses of the USA government are alarming, the fact remains that unless stopped (killed) terrorists WILL KILL INNOCENT PEOPLE ON PURPOSE. Terrorists are evil, plain and simple. Terrorists should be hunted down and eradicated.

      A "war against terrorism" is about a smeaningful as a "war against bombs". Terrorism is simply a method of persuing warfare.

      And I am glad that the Americans have taken on the job of wiping out terrorists.

      Except that it isn't wiping out terrorists it's a half hearted attempt to deal with terrorists the US dodn't like.

      It would be nice if the american's would pause for a moment to consider why they are the most hated nation on the planet, but this is secondary compared to the importance of wiping out terrorist vermin.

      One of the reasons for people not liking the US is the the US trains terrorists, supports states which user terrorism and has itself enguaged in a lot ot terrorism. Indeed the US has actually been found guilty. by the UN, of being a "terrorist state".
      If the US government was serious about wiping out terrorism they'd have started with the CIA, then moved on to Israel. (Only the US and Israel opposed a UN resolution against, state sponsored, terrorism.)

    3. Re:Hmm by SubtleNuance · · Score: 3, Offtopic

      WILL KILL INNOCENT PEOPLE ON PURPOSE.
      Goto Chiapas, Guatemala, Panama, Iran, Iraq, Somalia, Philippines, Afghanistan, Vietnam, Korea, Cuba,..,..., tell *them* that.

      Ever hear of the School of Americas? Its your own little Terrorist Training Camp.

      Have you ever read this gem? http://www.antioffline.com/uscuba.html

      Wow, imagine that - a pre-fabricated excuse for aggression, America(TM) would *never* do anything like that...?

      The ignorance and myopia caused by America Jingoism is amazing -- and scary.

      America is a Rogue Nation Out of Control.

  9. Odd juxtaposition by Nathdot · · Score: 3, Interesting

    In reference to the 'Anti-Terrorism Ads':

    Does anybody else think that the ad juxtaposition will bea little off kilter?:

    *A dancing/singing CG cow will say something like: "This Bud's for you!"

    *Anti-Terrorism ad

    *A dancing/singing britney spears will say something like "Mmmm, pepsi... It's how to be cool!"

    :)

  10. Re:Fantastic by kilgore_47 · · Score: 5, Insightful

    One thing you'll be able to look forward to: fewer sock puppet commercials, more anti-terror commercials.

    Those aren't anti-terrorist commercials! They're anti-drug/anti-personal-freedom commercials!

    They're taxpayer-funded government propaganda designed to fool people into thinking that users of ilegal drugs are somehow supporting terrorism. In reality, the only actual drug/terror link would be in opium-related narcotics (ie heroin), but I don't expect the super bowl ads will mention that. I also don't imagine they'll mention that opium exports from Afghanistan have increased since the Taliban was ousted, namely because the Taliban had (at our request) banned farmers from growing opium. No, these ads will just say that drug users support terrorists.

    Personally, I'm 100% certain that when I buy MY drugs, they're locally grown and I'm in no way supporting terrorism. And it makes me awfully bitter that my taxes are being spent on a pair of superbowl ads that do nothing but slander me and the millions of other innocent americans who happen to enjoy smoking pot.

    There are real threats to this country right now. The government was able to arrest 734,498 Americans for smoking pot last year, but was somehow unable to catch one lunatic in a cave in the mountains. It's downright shamefull.

    --
    ___
    The way to see by faith is to shut the eye of reason. --Ben Franklin
  11. Re:Comercial Post game by bryan1945 · · Score: 3, Interesting

    Actually, this year's winner is the Britney Spears/Pepsi add, which is running at (a record) $9 for 90 seconds, or a good 500K more per 30 seconds.

    Wait, $100,000 per second!! There is something just so inherently wrong with that...

    --
    Vote monkeys into Congress. They are cheaper and more trustworthy.
  12. more ads i'll never get to see... sigh. by limber · · Score: 3, Interesting

    alas, here in Canada (at least in this chunk of SW Ontario), we never get to see the superbowl ads in the first place, 'cause they're typically substituted for cheesy local advertising by the Canadian broadcasters showing the event.

    here's the CRTC's lousy explanation. (the CRTC is i guess a loathesome canuck version of the FCC, except considerably more pretentious and out of touch with reality.)

    apple's big brother? sock puppets? anti-terrorism? nope, more like just another "Leon's No Money Down Miracle Event!". (and no, my building doesn't allow satellite dishes)

    The other severely annoying bit that they mess around with is virtual ads. Basically, the broadcaster superimposes logos and other teeny corporate markers over top of crowds, the first down line, and billboard shots. It's usually quite glaring.

    i just wish they would broadcast an unadulterated signal!!!

    1. Re:more ads i'll never get to see... sigh. by AnimeFreak · · Score: 3, Informative

      Just be glad that the CRTC made it possible for Cable and DSL (and broadband in general) not to be fucked over like what happened in the United States.

  13. Re:Am I the only one... by mpe · · Score: 3, Insightful

    And most of the collateral damage you point out is caused by the drugs being illegal. The price is artificailly high beause they are illegal making it difficult for people with few skills to support their habits without resorting to crime. Violence surrounds the drug trade beause it is illegal. Legal drugs will still cause problems, but the cost to society in general will be much, much, lower

    All of these are little different from what happened when the US decided to make alchol illegal. Then realised sometime later that this caused more problems than it solved...

    How come Bush hasn't turned himself in for doing coke in his youth? Shouldn't he be doing ten years in some nice Texas jail?

    Same reason that the "war against terror" didn't start with the CIA. In which case shouldn't GW Bush be spending his 10 years at Camp X-ray...