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Product Placement in Video Games

Posted by timothy on from the marketing-devilry dept.

klaun writes: "Yahoo has a Reuters article about product placement in games. Seems that paid placements are no longer that popular because they don't work. The audience is to sensitive to advertisement being 'crammed down their throat.' Wonder what slashdot thinks of product placement." I actually like ads in games, whether they're spoofs or real, so long as they fit the context of the game.

3 of 338 comments (clear)

  1. Super Monkey Ball by Calle+Ballz · · Score: 4, Funny

    I was playing Super Monkey Ball (extremely fun) for the GameCube the other day...

    and I got this strange desire for a Dole Banana. Wonder if it was something subliminal thrown in...

  2. Oh, that's why by BreakWindows · · Score: 3, Funny

    Ever since playing Max Payne, I've had the urge to buy a .50 caliber armalite automatic rifle and shoot the people who cross me...I guess this product placement stuff works.

    Oh well...time to go buy some doritos, because i AM bold and daring enough!

    1. Re:Oh, that's why by White+Shadow · · Score: 4, Funny

      Ah yes, and after playing or watching Grand Theft Auto 3, I always have an urge to drive on the sidewalk, beat up police officers and drive around a firetruck.

      Oh wait, I had that urge before playing the game. Maybe that's why I played the game in the first place.