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TiVo Watches the Super Bowl

Posted by michael on from the watching-us-watching-them dept.

Boone^ writes: "While millions of people were seeing a tremendous football game, TiVo was busy collecting statistics about the Super Bowl viewing habits of its subscribers. Based on a random sampling of 10,000 of the 280,000 subscribers, they found out that Pepsi/Britney was the subject of the most replayed Ad(s), and not surprisingly the play that got the most attention was Vinatieri's game-winning FG."

1 of 372 comments (clear)

  1. What if Micro$oft did the same? by Quixote · · Score: 2, Flamebait

    Tomorrow, if Bill G. announces that Micro$oft (via Windows 9X/Me/NT/2K/CE/XP/YZ) will be collecting "anonymous statistics" about which websites you visit, what you read, etc. and assures you that these statistics will be used only to "improve your online browsing experience", without identifying you personally (other than by your ZIP code), how many of you would agree to that (assuming you use Micro$oft's products) ?