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TiVo Watches the Super Bowl

Boone^ writes: "While millions of people were seeing a tremendous football game, TiVo was busy collecting statistics about the Super Bowl viewing habits of its subscribers. Based on a random sampling of 10,000 of the 280,000 subscribers, they found out that Pepsi/Britney was the subject of the most replayed Ad(s), and not surprisingly the play that got the most attention was Vinatieri's game-winning FG."

136 of 372 comments (clear)

  1. Ads more popular than the game by bzcpcfj · · Score: 2, Interesting

    In the article I read on this in the morning paper, it said the ads were replayed more than plays from the game.

    Now there's a commentary on why people watch the Super Bowl...

    --
    ---Any philosophy that can be put "in a nutshell" belongs there.---
    1. Re:Ads more popular than the game by Foggy+Tristan · · Score: 4, Insightful

      Actually, this is a little misleading. While I have no doubt that a large number of people watch the game for the ads, the survey is skewered towards TiVO owners, not the Super Bowl watching population at large. While nowhere near the same of importance, it's the same factor that lead to the "Dewey Defeats Truman" headline (the headline was predicted based on a phone survey, one of the first of it's kind. Since few had telephones, except for the rich, the survey skewered towards their tastes, which was for Dewey.)

      --
      Beware typoes.
    2. Re:Ads more popular than the game by grahams · · Score: 2, Insightful

      Be realistic, we all know that there are enough instant replays in American Football to begin with.. I watched the game, and I have a Tivo... While I am not that much of a football fan, I never felt compelled to use any of the trick play features of my Tivo simply because every play was already replayed for me from 27 different angles...

      My coworkers are big soccer (football) fans, and they use the Tivo to create their own instant replays, because unlike football, the networks don't really replay much for you...

    3. Re:Ads more popular than the game by gowen · · Score: 2, Funny
      My coworkers are big soccer (football) fans, and they use the Tivo to create their own instant replays, because unlike football, the networks don't really replay much for you
      Not really the fault of the networks, soccer just doesn't have many of those stop-the-clock-while-everyone-stands-around-doing- fuck-all breaks that US Football does.
      --
      Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
    4. Re:Ads more popular than the game by Monte · · Score: 2, Interesting

      While I am not that much of a football fan, I never felt compelled to use any of the trick play features of my Tivo simply because every play was already replayed for me from 27 different angles...

      I'm a Replay customer myself, but six in one and half-dozen in the other... one thing I love about it is during a game if I get a phone call or knock at the door I can pause the live game, handle the interrupt, and pick up right where I left off 20 minutes (or whatever) later - I don't miss a play, and by having those minutes spooled I can quickly bypass commercials.

      Another thing I've found by accident - not everthing that happens during the game gets replayed. There was one instance during a Tribe game (near the playoffs, IIRC) where some ditzy chick-reported asked a few totally fluff-ball questions of a guest (a scout for the Mariners, I think). At the end of the interview she tosses it back to the booth, and while the video switches away the mics are still open and we get to hear the interviewee ask "I waited three innings for THAT!" It would have been difficult to pick up exactly what happened without your own instant-replay.

      And one last little benefit - I don't record football games, but because of the instant replay I was able to archive to tape the infamous Browns/Jaguars debacle this year, in all it's bottle-throwing obscenity screaming glory.

    5. Re:Ads more popular than the game by Zaknafein500 · · Score: 2

      Actually, if anything else, this would skewer the results away from the ads. People who own TiVo don't waste our time watching commercials. I wanted to watch the ads, but many times had to back up because I reflexively hit the skip button as soon as the break started.

      --

      "The guide is definitive, reality is frequently inaccurate."
    6. Re:Ads more popular than the game by kubrick · · Score: 2

      My coworkers are big soccer (football) fans, and they use the Tivo to create their own instant replays, because unlike football, the networks don't really replay much for you...

      That's because, unlike American football, soccer doesn't stop every couple of minutes. :)

      Didn't stop the Seven Network, Australia, from playing ads in the middle of their live telecast of Australia's World Cup qualifying matches though... showed how little respect they had for their audience, I guess.

      --
      deus does not exist but if he does
  2. Replaying the commercials by jmallett · · Score: 3, Funny

    And we're shocked that the same male geeks who would actually fork over the money for TiVo enjoyed looking at Britney the most, too!

  3. A survey FOR the advertisers by sdo1 · · Score: 5, Insightful

    Clearly the whole point of the survey was for them to say "Hey advertisers! Look! This technology is a GOOD thing for you, not a BAD thing."

    Of course, one of the reasons people watch the Superbowl is FOR the ads. I don't think I've ever watched a single ad when fast-forwarding through Battle-Bots.

    -S

    --
    --- What parts of "shall make no law", "shall not be infringed", and "shall not be violated" don't you understand?
  4. Re:Holy Crap by jlower · · Score: 5, Interesting

    You are most welcome to opt-out of this data gathering.

    I leave it on because 1)I believe them when they say they only aggragate the data and 2)It's an important part of their business model and I want them to succeed.

  5. Whoa whoa whoa... by don_carnage · · Score: 2, Interesting
    Wait a minute? You mean that if I go out and get a Tivo, then they can tell exactly what commercials I watch? I was always a little spooked by the fact that your cable television provider could tell which channel you were watching, but this is far worse than that!

    So everyone is cool with this then? I haven't seen a major /. story of Tivo aka Big Brother. Shouldn't this be under YRO?

    1. Re:Whoa whoa whoa... by jamie · · Score: 5, Interesting

      "You mean that if I go out and get a Tivo, then they can tell exactly what commercials I watch?"

      Yeah. Take a look at this report, which goes into some technical detail about what your TiVo sends back (they watched the modem line as data transferred):

      http://www.privacyfoundation.org/privacywatch/ report.asp?id=62&action=0

      Your TiVo machine basically just sends its syslog home every night, complete with information like this:

      Jan 13 17:42:10 (none) LogTime[94]: WatchTV: change the channel: 0.015 sec
      Jan 13 17:42:55 (none) LogTime[94]: Lineup: update the OSD: 0.949 sec
      Jan 13 17:42:56 (none) LogTime[94]: Lineup: arrow up/down: 0.011 sec

      Except it's transmitted in a form that looks like this:

      980389520|WatchTV|live|IFC|27666|980384400
      980389546|MWEvent|tyTivo
      980389550|MWEvent|tySurfDown

      and of course it's anonymized, traceable only to your zipcode.

      The PrivacyFoundation.org report linked above broke the news that the way the anonymized data is FTP'd up to TiVo's homebase leaves a way that an insider employee (or an unscrupulous, lying company) could potentially correlate your syslog to your name, instead of just your zipcode. I've no idea whether TiVo has changed its practices after the report came out two years ago, but I'm not aware of them having done so.

    2. Re:Whoa whoa whoa... by Ageless+Stranger · · Score: 5, Informative

      You can opt out of the information gathering at any time. Any information that tivo gets is anonymous, and can't be linked to you.

      Tivo is actually very aware of privacy issues. Anytime it makes a change to it's privacy policy, however minor, it sends a email to its subscribers explaining what the change is, and why it was made. You can't say that about many companies.

    3. Re:Whoa whoa whoa... by wiredog · · Score: 2

      There've been a few slashdot stories about Tivo's data collection. This is where I heard about it. Jamie has a couple links in his comment.

    4. Re:Whoa whoa whoa... by lllama · · Score: 2, Insightful
      So everyone is cool with this then? I haven't seen a major /. story of Tivo aka Big Brother. Shouldn't this be under YRO?
      An important thing to remember is that all that the statistics are telling them is that a TV was tuned into a particular channel at a particular time. Big Brother Behaviour (TM) would involve them watching you watch them. For all they know your pet could have stood on the remote.

      Personally I would prefer to watch ads that are customised for me. If that's what's paying for the show I'm watching then they may as well be interesting.

      Think of it like this: They have a table with your name and account number on. They have another that records what programmes were watched by what account number. The only real problem appears when the two are put together; and even then it depends who is going to receive the information and how easy it is for them to get it.

    5. Re:Whoa whoa whoa... by don_carnage · · Score: 2
      Think of it like this: They have a table with your name and account number on. They have another that records what programmes were watched by what account number. The only real problem appears when the two are put together; and even then it depends who is going to receive the information and how easy it is for them to get it.

      Exactly. What may seem harmless (like tracking which television shows you watch) can become harmful when combined with other data such as criminal records, which MP3's you download, how much alcohol you purchase at the grocery store, your votes on /. polls, etc. What's even worse is that they could do it in the name of "Homeland Defense(TM)" and everyone would be perfectly OK with it. I'm not saying the sky is falling, but the potential for some really bad stuff to come about is there (and has always been there.)

    6. Re:Whoa whoa whoa... by Quixote · · Score: 2

      Any information that tivo gets is anonymous, and can't be linked to you.

      I'm sorry, but the information can be linked to you. Start with the fact that the uploaded data is in a file whose name depends on the time of the call. All I have to do is go to UUNET[*] (the ISP that TiVo calls) and ask for their call logs. With these call logs, I can put 2+2 together and (with the callerID in the UUNET logs) get your phone number. Once I have your phone number, I can get your name, address, etc. I'll leave the rest to your imagination.

      [*] Note: you never signed up with UUNET, and UUNET never gave you any assurances about the privacy of your calls.

    7. Re:Whoa whoa whoa... by Otto · · Score: 2

      > And hey, if they say that you can opt out, I believe them.

      Good thing the rest of us aren't as trusting as you. Instead, we actually went and verified that opting out causes Tivo to send an update to your box which causes it to stop sending information. :-P

      --
      - Give a man a fire and he's warm for a day, but set him on fire and he's warm for the rest of his life.
  6. hmmm by InsaneCreator · · Score: 4, Funny

    TiVo Watches the Super Bowl... ...and horny geeks watch Britney. :)

    1. Re:hmmm by nettdata · · Score: 5, Funny

      >> TiVo Watches the Super Bowl... ...and horny geeks watch Britney. :)

      And to get the inside scoop on Britney, more specifically, her magically morphing chest, be sure to check out The Mystery of Britney Spears' Breasts! from our friends at Ifilm.com.

      Let's see Katz do a review on that!

      --



      $0.02 (CDN)
  7. Did anyone *skip* commercials? by Marx_Mrvelous · · Score: 3, Interesting

    I'd rather like to know how many people fast-forwarded to skip through commercials. I would have!

    --

    Moderation: Put your hand inside the puppet head!
    1. Re:Did anyone *skip* commercials? by mblase · · Score: 2

      To fast-forward through commercials, you need to buffer the live broadcast first -- and I doubt there are any sports fans serious enough to skip the most entertaining commercial blocks of the entire year, that would be willing to put off watching the kickoff for even ten minutes.

    2. Re:Did anyone *skip* commercials? by Refrag · · Score: 2

      How are you going to fast-forward through the commercials of LIVE TV? You forget these people are watching it live instead of a recording they did a few hours/days ago.

      --
      I have a website. It's about Macs.
  8. Tivo owners watch the Super Bowl? by Dimwit · · Score: 5, Funny

    Tivo owners watch the Super Bowl? But...but...sunlight, outdoors...sports...

    I don't know, it doesn't seem right. Shouldn't they be downloading Linux or trying to destroy the WTO or something?

    What's this world coming to...

    --
    ...but it's being eaten...by some...Linux or something...
    1. Re:Tivo owners watch the Super Bowl? by hrieke · · Score: 3, Funny

      Tivo owners watch the Super Bowl? But...but...sunlight, outdoors...sports...

      It was held at night, indoors, and we were all watching Britney.

      --
      III.IIVIVIXIIVIVIIIVVIIIIXVIIIXIIIIIIIIVIIIIVVIIIV IIVIIIIIIVIII...
    2. Re:Tivo owners watch the Super Bowl? by ZxCv · · Score: 3

      Are you kidding? Big football games was probably the #1 reason I even bought a TiVO. Not every geek hates football...

      --

      Perl - $Just @when->$you ${thought} s/yn/tax/ &couldn\'t %get $worse;
  9. I wonder how accurate ad stats such as these are by technopinion · · Score: 2, Interesting

    Because now they know how many people flip when ads come one, and how many people don't flip, but how accurate are those stats? Maybe the people that don't flip are getting a beer from the fridge, or going to the bathroom, or the remove is out of reach...
    There are countless reasons that I might leave an ad playing or change channels during the ads, other than just "like to watch that ad/don't like to watch that ad".

  10. Re:Privacy? What's that? by joeblowme · · Score: 3, Interesting

    I'm with you. Something is kind of spooky when you get a little PPV spice channel and they know how many times you rewound to see the money shot.

    --

    If your not cheating your not trying. If your not trying your not winning and if your not winning why play?
  11. This is not a bad thing by johnburton · · Score: 5, Funny

    I *want* tv companies to know what I like to watch, and advertisers to know that I almost always skip their adverts because they are dull and pointless.

    I don't want them to know that the data comes from *me*, but I certainly have no objection to them knowing what is watched so maybe they'll make more programs I like.

    This is a *good* thing.

    --
    Sig is taking a break!
    1. Re:This is not a bad thing by dozing · · Score: 3, Insightful
      "I *want* tv companies to know ..."

      Why on earth is this marked as funny? I think the poster was serious, and I agree with him 100% We tend to here a lot of griping around here when somone is collecting information on us, but I'll tell them almost anything they want to know if it can genuinly improve my life. I DO NOT want them to know and single out me specifically, but if they can figure out that everyone starts channel surfing when a certain over-sized whiny voiced obnoxious celebrity pops onto our screen for a commercial, shouldn't we be gratefull?/p.

      --
      Dozings.com -- Its kinda funny... If you're as crazy as me.
    2. Re:This is not a bad thing by gad_zuki! · · Score: 2

      And what happens when Tivo data echos the Neilson's data? Does that mean that Ally Mcbeal is the greatest show on earth?

      Even with a good sample with good techniques it all ends up on the desk of some network executive. The current TV philosophy is to try to create very broad appealing shows and place them in competitive slots. If they don't meet X amount of expectations they get cancelled.

      I don't buy the assumption that because 8 million people love the Family Guy and can prove it with their Tivos that Fox will apologize and put it back on the air. Most likely Fox will say "Only 8 mil? We can do better than that people!"

  12. For those of us outside the USA... by cperciva · · Score: 2

    Since there's quite a few people outside the USA who didn't get to see the offical superbowl adverts, could someone list (or link to) this year's highlights?

    All I've heard about so far is some undefined beer advert, but apparently that wasn't the only popular one.

    1. Re:For those of us outside the USA... by David+Ziegler · · Score: 2, Informative

      Unfortunately they're only available in Windows Media format, but MSNBC has a good list of this year's highlights, as well as a bunch of classic ads from the past Super Bowls.

    2. Re:For those of us outside the USA... by banuaba · · Score: 3, Informative

      Ifilm has all of them, but in Real format.

      The page is here

      --


      Brant

      Argle. Bargle.
  13. Max Headroom by LeftHanded · · Score: 3, Interesting

    Does anyone remember the premise of the show? TV Reporters only get to be on-air for as long as people are watching. The networks have big control rooms with real-time statistics of watchers. If the bar graph goes too low, you get pulled. With enough TiVo units, the networks could get the instant feedback they really want. Imagine TV lineups changing weekly, daily, hourly in direct response to viewers desires based on their TiVos. Scary, isn't it?

    --
    I think...I think it's in my basement. Let me go upstairs and check. -M.C. Escher (1898-1972)
    1. Re:Max Headroom by nsanit · · Score: 2

      Tivo only calls 'home' once per day, unless forced by the user to make a call.

      In order to collect the real-time stats you mention, it would required a constant connection. Most people wouldnt stand for that since, if they have one, they like to use their phone for other reasons.

      There are PVRs that have broadband connectivity, that very well could send real-time data to the mothership. As has been discussed here and other palces many times, there's a sizeable limit to the availabilty of broadband that phone access just doesnt encounter.

      Besides, those broadband capable PVR's are more costly for the startup fee, and I dont think they are hackable either.

      --
      They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety.-Franklin
    2. Re:Max Headroom by phillymjs · · Score: 2

      Imagine TV lineups changing weekly, daily, hourly in direct response to viewers desires based on their TiVos. Scary, isn't it?

      Hardly. Hell, I'm all for it, if it would mean that us TiVo geeks could have Futurama pre-empt the last 30 minutes of a late-running stupid NFL game, instead of the other way around like it is now. :-)

      ~Philly

    3. Re:Max Headroom by Geoff · · Score: 2

      Yeah, but the problem is that if real-time stats determined the programming, it'd be all NFL and Britney Spears 24x7.

      --

      Computers are useless. They can only give you answers. -- Pablo Picasso

  14. Super Bowl Ads Online by Alien54 · · Score: 5, Informative
    The Superbowls ads are all on line at Ifilm:

    http://www.ifilm.com/superbowl

    Although alot of the various companies also have their ads up on their corporate sites

    --
    "It is a greater offense to steal men's labor, than their clothes"
    1. Re:Super Bowl Ads Online by GoRK · · Score: 4, Interesting

      Exactly!

      If buying drugs makes you no better than a terrorist...

      Then why doesn't resorting to blatantly false propaganda and scare tactics make you any better than a communist?

      ~GoRK

  15. Re:Holy Crap by enjo13 · · Score: 4, Insightful

    Just to elaborate on the other responses...

    Tivo gave us a VERY detailed message about this... along with a very easy opt-out system. They outlined that the information being collected was purely statistical and would not be linked to an individual user. I thought they handled it well.

    --
    Turn s60 photos into awesome videos with mScrapbook for all S60 3rd edition phones!
  16. Run for the wooods... by bihoy · · Score: 2


    You know if your *really* worried about this then
    you should cancel all of your credit cards and move
    to the deep woods now. Many companies can already
    find out detailed and personal information about you
    just by looking at the data they already have in
    their databases.

    Ever shop at Walmart? Someone I know made a sales
    call to a top IT manager at Walmart a *few* years
    ago. It was his second trip there. During the
    intial banter the IT manager asked the guy if he
    rembered his toothbrush this time. Apparently
    the guy did a query on all of his recent purchases
    and noticed that among his purchases on his last visit was a toothbrush. It totaly blew my freinds
    mind.

    Many businesses have just this kind of detailed
    info on you already. They're only going to collect more and more, and there's not much you
    can do about it unless you become a hermit.

    1. Re:Run for the wooods... by bihoy · · Score: 3, Insightful

      I wonder what the cost benefit analysis of avoiding these kinds of things would be?

      There are so many ways to collect personal data about your habits. People put up with it because
      it means they can save money or it provides a
      significant convenience.

      &ltoff-topic&gt
      Example: Most supermarkets in my area now give
      discounts only to holders of their courtesy cards,
      rather than by using coupons. For awhile the
      clerk would use their card if you didn't have
      yours but they've stopped doing that now.
      They really want to collect that personal
      marketing data on you.
      &lt/off-topic&gt

    2. Re:Run for the wooods... by saintlupus · · Score: 2

      Example: Most supermarkets in my area now give
      discounts only to holders of their courtesy cards,
      rather than by using coupons. For awhile the
      clerk would use their card if you didn't have
      yours but they've stopped doing that now.
      They really want to collect that personal
      marketing data on you.


      So trade cards with your friends. Better yet, get several linked to the same account and hand them out to people with different shopping tastes.

      Myself, my girlfriend, and her parents all have the same Bonus Card account - I'd love to see any useful data come out of that compilation.

      --saint

    3. Re:Run for the wooods... by kubrick · · Score: 2

      This is why I pay cash whenevr shopping if at all possible... and my friends say I'm just being paranoid.

      I'm not particularly concerned about myself, personally, I just object in the strongest possible terms to having that amount of data collected on me by people seeking to exploit that information to take advantage of others.

      Why make things easier for them?

      --
      deus does not exist but if he does
  17. Before everyone starts protesting... by tgd · · Score: 5, Insightful

    I don't want to hear it if you a) don't have a Tivo and b) haven't looked into what exact data they collect.

    Privacy people tend to get all spazzy on here, and work everyone else up into a tizzy, and in the case of Tivo, its not even remotely warranted.

    This sort of thing is what keeps Tivo going. This is a new market and it takes a long time to start breaking even. I have zero problem with Tivo doing this, if it allows me to continue using their service which, frankly, I can't imagine having to do without.

    Tivo has been a company that from day one has been extremely concerned about privacy rights, and open communication with their users. If you spend any time browsing the Tivo forums at http://www.tivocommunity.com you'll see that not only do they have a powerful support presense, they are very open about what they collect, how its analyzed, and how its sold. People in the underground community independantly verified what they were saying.

    So, basically, everyone relax. Step away from the keyboard, and go unpause Jerry Springer on the Tivo. That's where the real excitement is, not here.

    1. Re:Before everyone starts protesting... by InterruptDescriptorT · · Score: 3, Interesting

      IMJHBT (I May Have Just Been Trolled), but do this:

      Enable backdoors. Then use the keystroke sequence that allows you to view log file (it might be Select, Clear, Select, Instant Replay, Select or something like that--check out tivocommunity.com and search for "backdoors". Then look at the file containing a log of all your remote control presses. Now don't tell me not to get in a tizzy because it isn't "warranted".

      If they did that to you at work on your computer, I'd bet you'd be in a tizzy. I'll bet if the version of XP you're using at home did that, you'd be in a tizzy. The fact that it's TiVo and that it's an undoubtedly cool product does not in any way make this right. I support TiVo--I subscribe to their monthly service, I use my TiVo faithfully, but it does not make this sinister tactic right, especially when they send me e-mails and messages to the TiVo about how much they value my privacy.

      Maybe you're not so bothered by it, but there's no way you can justify what they're doing simply because it's new technology and they need to get a foothold. They need to get a clue.

      --
      Karma: Excellent Birds (mostly as a result of listening to Laurie Anderson)
    2. Re:Before everyone starts protesting... by radish · · Score: 3, Insightful


      *Yawn*

      This isn't my computer, this is my TV for christ's sake. Even *if* Tivo do break their word and sell this data on, I don't give a rat's ass. If an advertiser wanted to know what TV I watched, and could ask me in an un-obtrusive way, I'd tell 'em. Maybe it would improve the state of TV these days?

      Everything has a cost. Part of the cost of using Tivo is that aggregated anonymous viewing data is sold on to third parties. This is made clear all over their website, and the docs, and you can opt out if you feel strongly. If you don't agree with the cost, don't buy the product.

      --

      ---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"

  18. *GASP* TiVo has a privacy policy! by jspayne · · Score: 5, Informative
    The highlights (from tivo.com, support/privacy):

    The TiVo DVR collects certain types of information from its users, including Anonymous Viewing Information, Diagnostic Information, Commerce Information, and Service Information.

    TiVo has no way to access any of your Personally Identifiable Viewing Information from your DVR without your prior consent. Absent your consent, the TiVo service has no way of knowing what shows you-as an individual or household- have watched, recorded, or rated with "Thumbs Up" or "Thumbs Down."

    TiVo does collect Anonymous Viewing Information; that is, information about viewing choices made while using your DVR, but that does not identify you as an individual or household. In other words, there is no personally identifiable information associated with the viewing information that could identify the viewing information as coming from you or your household. TiVo also collects Diagnostic Information from a small number of randomly sampled DVRs for quality control purposes. If you don't want even your Anonymous Viewing Information or Diagnostic Information used in any way, simply tell us by calling our toll free number (1-877-367-8486).

    If you affirmatively elect to engage in a commercial transaction using the TiVo service, such as by responding to an advertisement on the TiVo service, TiVo will collect and disclose your Commerce Information to the commerce partner fulfilling the transaction.

    TiVo intends to make available new services in the future. These services will be governed by the privacy policies of the respective service providers.

    Note that the hackers in the underground have verified what information is sent to TiVo, and that the opt-out really does stop that information transfer.

    Stop the FUD - you know you can. Anonymous, opt-out, what's the problem?

    Jeff

    1. Re:*GASP* TiVo has a privacy policy! by Aqualung · · Score: 2

      The hackers have monitored their OWN boxes data streams... they haven't broken into TiVo's collected data.

      Yes, because TiVo certainly doesn't collect data from the data streams of home users... noooo... they beam it straight out of your brain with orbiting mind-control lasers!

      --

      - Dave
  19. You "found" backdoors? by tgd · · Score: 5, Informative

    Those backdoors aren't anything new, nor is the knowledge that they log data about viewers viewing habits. Keystroke logging is how they do it. (Its far more accurate -- but keep in mind that Tivo doesn't know, even remotely, what commercials you may or may not be fast forwarding through, so they don't have any useful info about you at all!) Tivo has NEVER hidden the fact. They have been extremely upfront with it in their terms of service and on their website.

    Its your own damn fault if you didn't read up on it. But keep in mind before you start calling for some silly protest, that Tivo doesn't correlate information they gleem with who it came from -- only from where they are from, and the provide that data in aggregate to networks who actually *know* what commercials and such were being shown. So if the networks know that 20% of people in 02139 actually stopped to watch the new Volkswagon commercial during a rerun episode of Will and Grace, how does that impact your privacy in the slightest? Volkswagon doesn't know who you are. NBC doesn't know who you are. Tivo doesn't know you were watching a Volkswagon commercial. So where's the problem?

    1. Re:You "found" backdoors? by InterruptDescriptorT · · Score: 4, Interesting

      You apparently believe whatever TiVo tells you regarding how its keeps your information private. OK, they might do that, but should TiVo ever experience some serious financial trouble and need a way to make money quick, I don't believe for one second the information they collect won't find its way into the hands of the highest bidder.

      And of course they know who you are--the TiVo serial is sent as part of the authentication when the daily calls are made. They know your entire demographic, and I'm sure it's not a huge stretch to go through those logs and calculate how many 18-24-year-olds reviewed the commercial 7:30 into ESPN's Sportscenter.

      TiVo might not do this now and they might not in the future, but I sure as hell am going to remain vigilant to make sure it never happens. It's pretty scary as it is. If you want them to have that information, great, but don't expect me to want to volunteer it.

      --
      Karma: Excellent Birds (mostly as a result of listening to Laurie Anderson)
    2. Re:You "found" backdoors? by Otto · · Score: 2

      > And of course they know who you are--the TiVo serial is sent as part of the authentication when the daily calls are made.

      Yes and no. It's made as the authentication, but it is not sent with the data. It's as if I filled in a web form saying who I am and then filled in a different form saying something else, and hit submit on those at or around the same time. The only real way to sync those two up is by the fact that I sent them around the same time. And with 300k+ units sending data once a day, that generally comes out to 4 hits a second or so. So there's no real way to correlate those two bits of data with any degree of precision.

      --
      - Give a man a fire and he's warm for a day, but set him on fire and he's warm for the rest of his life.
  20. Re:I wonder how accurate ad stats such as these ar by BoBaBrain · · Score: 2, Interesting

    The only way (IMHO) networks could aviod people flipping when ads come on would be to synchronise them. If all the stations play ads at exactly the same time, flipping would do no good. Of course, this would mean the networks would have to work together.

    --
    I am a Karma Library.
  21. Re:Brittany by SteveM · · Score: 5, Funny

    ... I think we should give credit where credit is due!

    So who's the plastic surgeon then?

    Steve M

  22. For those Canadians/non-Americans... by nettdata · · Score: 3, Informative

    ...who don't get to watch the Superbowl commercials, be sure to check out ifilm.com's Superbowl Page where you can check them out.

    I first found out about the since deceased AdCritic by looking for a place to check out the SB commercials, and it looks like these guys have filled that void for me.

    For those of you who aren't aware, Canadian cable companies cut out the American commercials and insert our own, unique brand of crap in their place.

    At least this year, there was a game worth watching!

    --



    $0.02 (CDN)
  23. Re:Holy Crap by Zocalo · · Score: 2
    You are most welcome to opt-out of this data gathering

    And if that's not enough for the terminally paranoid amongst you... It's a *nix box, so you could always make the necessary mods to gain access and symlink syslog to /dev/null.

    --
    UNIX? They're not even circumcised! Savages!
  24. I got a TV for Xmas and love it. by buckrogers · · Score: 2

    I never miss any of my favorite shows anymore, and there is always something good on TV, no matter what the time and day. Maybe if enough Tivo users watch a particular show then it won't be cancelled. It seems that they always cancel my favorite shows before it even lasts a single season. SPOOOOOON! That's why I participate in the stats gathering.

    I am working for a start up and have long hours, but I still get to see every one of my favorite shows.

    It can only record one channel at a time, but worse case I could always get my VCR to record a second show if I wanted to. There are rarely 2 shows on at the same time that I want to watch. I am lucky if there is one show on that I want to watch, so Tivo has really made tv watching fun again.

    One of the cool things that it can do that a VCR can't is that you can watch a recording, while Tivo is recording another show.

    It can only record about 15 hours of video at medium quality. I am going to put in the extra 80GB hard drive so that I can record another 60 hours of medium quality video. I want to record and store entire seasons of my favorite shows and then store them as DiVX on DVD-R. I should be able to fit about 9 hours of VHS quality video on every DVD-R :)

    One of the cool things that Tivo could allow is that they could put on less popular shows on at 4am in the morning, and anyone that really wants to watch the show can have Tivo pick it up. It would also be cool to put on education classes on at night, or on a particular channel.

    --
    -- Never make a general statement.
  25. The data mining level is pretty astonishing by sh0rtie · · Score: 3, Informative

    The actual level of data collected is way more than just what channel you are watching, the data is so specific it can tell how many times and what time you pressed any button on the remote at any time, be it volume control ,pause buttons anything!

    This data to advertisers is known as "gold dust"
    advertisers could find out things like:
    did you watch their advert if so how many times
    did you forward or rewind it if so how far
    did you cut the volume if so for how long
    did you flip channel if so did you flip it back
    when you flipped what advert did you see on the other channel

    and just about any viewing habit data they choose , and guess what , your paying a subscription for this service so for Tivo this is a win win win situation and must be laughing in their condos on malibu beach.

    now this report is rather biased towards privacy and some say the report is flawed blah blah but the actual captured data logs are not.

    Now whereas the data is "anonomous" it is linked to subscribers via postcode/zipcode and certainly here in the UK if i give my postcode to some companies they can tell exactly which house iam living in , not totally anonomous, and after all, they only need to know what the "house" is watching as everyone sits down and watches the same program together so individual advert profiling would be irrelavent.

    devices like Tivo could work without selling this data to advertisers but the might hand of marketing is pretty good at persuasding poor companies that the financial recompence is worthwhile.

    IMHO the whole point of a Tivo is data collection hence right from the start the units have been designed as profiling devices capturing all available statistical data, i mean what use is recording when i press volume buttons in determining that the simpsons is on and if i would like to watch it ?

    the sooner people complain and see these companies for what they really are the better

    1. Re:The data mining level is pretty astonishing by CerebusUS · · Score: 2, Troll

      oh wake up.

      Have you read anything at all about TiVo besides the paranoid ramblings of various slashdotters?

      IMHO the whole point of a Tivo is data collection hence right from the start the units have been designed as profiling devices capturing all available statistical data

      Duh. TiVo said they would use this data for marketing and revenue purposes RIGHT FROM THE START. This isn't a big secret. They also allow you to opt out of the service!

      the sooner people complain and see these companies for what they really are the better

      uh-huh. how insulated is your private information? health records? drivers license info? credit history? and you are worried that someone is going to know you like to watch boobies bounce on tv?

      I think Slashdot has finally reached the critical mass of morons

    2. Re:The data mining level is pretty astonishing by Refrag · · Score: 2

      My understanding was they use the 5 digit zip code. Not the 5+4 digit zip code that will identify a unique address.

      Can anyone confirm this?

      --
      I have a website. It's about Macs.
    3. Re:The data mining level is pretty astonishing by darien · · Score: 3, Insightful

      Tivo explicitly promises not to use anything more specific than a zip code to identify your viewing details (see point 1.3 of their privacy policy); and that's nothing like as specific as you seem to think - unless everyone in Beverley Hills 90210 lives in the same house. Even UK postcodes aren't that precise: it's simply not true to say that "if i give my postcode to some companies they can tell exactly which house iam living in," unless your house is the size of a football pitch.

      And if you don't want Tivo to collect your data at all, you can simply tell them not to. This is clearly stated in their terms and conditions - and indeed in the PrivacyWatch report you quote. Okay, you have to phone them, rather than pushing a button, but it's an offer they're under no obligation to make at all. And they even give you a toll-free number to call!

      So I don't see any grounds for complaint. I mean, the users get a service they clearly love (see Slashdot stories passim) for a price they're happy to pay; the advertisers get invaluable data, freely given and broadly anonymous, again for a price they're happy to pay; and Tivo gets the revenue from both sides. Personally, I think that's wonderful. Tivo have managed to broker a stunning win-win business model, and best of luck to them.

    4. Re:The data mining level is pretty astonishing by Quixote · · Score: 2

      My understanding was they use the 5 digit zip code. Not the 5+4 digit zip code that will identify a unique address.

      You are correct, they tag the data with the ZIP code only. But: they do have your entire address sitting in some database on their servers. All that has to happen is for some "flunky" to SELECT the "wrong" columns, and voila! Your personal viewing habits have now been exposed to the marketers.

    5. Re:The data mining level is pretty astonishing by Refrag · · Score: 2

      Assuming that you're the only subscriber they have in that particular 5-digit zip code, yes they could. Otherwise, they couldn't unless they are getting more unique information than the 5-digit zip code.

      It appears we have independent review of the information being sent back, and they are not using anything more unique than the 5-digit zip.

      --
      I have a website. It's about Macs.
    6. Re:The data mining level is pretty astonishing by Fencepost · · Score: 2

      ZIP+4 isn't actually down to the unique address level for the most part - it takes it down to chunks that I believe are in the 4-20 address range.

      The Delivery Point Barcode is probably what you're thinking of for unique addressing - it's the ZIP+4 followed by two additional digits (total of 11 digits); information on how to calculate it is one of those "it's complicated, call us" things. I assume that putting DPBCs on your direct mail results in a slight additional savings beyond what you get for presorting and barcoding the ZIP+4.

      For info, hit http://www.usps.gov/, then keyword search for either "dpbc" or "postnet".

      --
      fencepost
      just a little off
    7. Re:The data mining level is pretty astonishing by FastT · · Score: 2

      Except for the fact that TiVo subscribers move around and don't bother to update their addresses with TiVo, you might be right.

      --

      The only certainty is entropy.
  26. I AGREE - I Don't understand the naysayers AT ALL. by Anonymous Coward · · Score: 2, Interesting

    It doesn't make sense to hide what you watch at all. Tivo can report back stuff to companies of what exactly are on peoples subscription lists and TV shows can stay on the air longer, and the sucky shows can just go die. They can also tell advertisers what commercials you really hate. Girls with bouncy breats is OBVIOUSLY going to be more popular than any other ad, but still...

  27. Re:Yet another reason for satellite PVR by SuiteSisterMary · · Score: 2

    That's because it can upload back through the satellite. :-) Incidentally, how is the equipment? I'm considering getting one, but I still wish Rogers would build a TiVo into their digital cable terminals.

    --
    Vintage computer games and RPG books available. Email me if you're interested.
  28. What pisses me off most, actually... by InterruptDescriptorT · · Score: 2

    ...is that I pay them for shitty program information that's a tenth of the quality of that which I already get with my digital cable box. TiVo has been slow in acknowledging the lineup changes in our digital service and has a few triply-multiplexed channels in the lineup where there ought not to be. So $10/month gets me this service, but at the same time they're making money on this goldmine that they're collecting and publishing reports about. Think about it--they are one step from offering up customized information to the networks for a fortune. And I'm supposed to pay for crap lineup information AND have all my personal viewing habit data sent to them so they can sell it to advertisers and networks? No thanks.

    --
    Karma: Excellent Birds (mostly as a result of listening to Laurie Anderson)
    1. Re:What pisses me off most, actually... by jjo · · Score: 2

      "...they're making money on this goldmine that they're collecting and publishing reports about..."

      Making money? Goldmine? I wish. TiVo is losing money hand over fist. My worst fear in that regard is that they don't find a way to turn a profit soon enough (and the capital markets haven't been too patient lately), my excellent TiVo box will turn into a boat anchor.

      If you're so worried about the data TiVo gathers about you, just tell them to stop. Myself, I don't give a rat's ass that they know what people in my zipcode (or even my 9-digit zipcode) are watching.

  29. Hey TiVo ... did you notice... by Splat · · Score: 2

    I wonder if they gathered the stats for everyone who was expecting Malcom in the Middle to record and ended up GETTING the Superbowl instead? Ah HEM... I got the first 2 minutes of the show though!

    1. Re:Hey TiVo ... did you notice... by oldmacdonald · · Score: 2, Interesting

      Could someone elaborate on this? If the Tivo
      programming fails to account for live sports
      running over the alloted time, that's a big
      flaw. Come to think of it, if it only gets
      schedule info late at night over a phone line,
      this would have to happen. Another good reason
      they should move to an always-connected broadband
      solution.

    2. Re:Hey TiVo ... did you notice... by RedX · · Score: 2

      Yes, this is true that TiVo can't doesn't automatically adjust schedules when sports programs or awards shows run over. But in this case, Fox certainly didn't help matters by purposely drawing the Super Bowl postgame out until the top of the hour. What you can do (and what I did) is to "pad" the recording time of the program that follows a sporting event. When I saw how long the post-game was taking, I added an hour to the Malcolm In the Middle recording and was able to get it in its entirety.

    3. Re:Hey TiVo ... did you notice... by kindbud · · Score: 2

      As has been pointed out by other posters, the TiVo did not recognize that the Super Bowl went over its allotted time. The TiVo "knows" what is on by what is in the guide data, not by examining the signal that is being broadcast at the time. I am certain that every Malcolm Season Pass was recorded by TiVo as a "vote" for Malcolm, not the Super Bowl.

      --
      Edith Keeler Must Die
    4. Re:Hey TiVo ... did you notice... by Royster · · Score: 2

      What? You asked TiVo to record a live sports event and then didn't ask it to record for 30 minutes after the scheduled ending time? Not very good planning I'd say.

      --
      I have discovered a truly marvelous sig, unfortunately the sig limit is too small to contain i
  30. They know when you hit rewind?!?! by volpe · · Score: 2

    I admit I haven't been following the tivo thing too closely, and I knew you had to dial in with the thing to get the service, but this is the first time I've heard that they monitor your every move.

    It will be a cold day in hell before one of those things ever enters my house.

  31. I study the computer graphics in commercials by peter303 · · Score: 2

    My specialty is computer graphics. Some super bowl commercials defeine the state-of-the-art in CGI and F/X.

    1. Re:I study the computer graphics in commercials by Brendan+Byrd · · Score: 2

      Yeah, I'm sure there's some state-of-the-art CGI with bouncing boobs.

  32. Okay I'll bite. by tgd · · Score: 3, Redundant

    I don't even have to go to my Tivo to do that. You're posting like you assume I haven't done that before. Backdoors were cool when they first were found two years ago, but they pretty much bring yawns now.

    So you want me to go see whats in my log files. Since I'm at work, I can't play with the silly backdoors, but since I know a pretty fair amount about how the Tivo works, I have two options available to me. One, I can log into my Tivo over the web and look at the reports there. Or I can look through the entire MFS database on the Tivo for anything I find suspect. But I've done that before and it got old too. Have you? I'm guessing not, since you seemed so excited about the backdoors.

    So that aside, my other option is to just ssh into my Tivo. Easy enough, and I can go and just ftp off the syslog. But you know what? I was doing that a year and a half ago too, and it just isn't that interesting either. I know perfectly well what data gets sent up to Tivo. I know perfectly well that the serial number is used via HTTP basic authentication before data is uploaded or downloaded from Tivo. I also know perfectly well that they have said they do not correlate data with users, and I believe them because in two years I've never had a reason not to, and I've dealt pretty directly with Tivo. I also know that Tivo doesn't have the right information to really find out anything useful about me anyway, since they don't know what was on a channel at a given time anyway!. Want to know what else I know? Having worked with a number of companies in the past that write software for data mining demographic data sources, I can tell you for absolutely certain that the Tivo information isn't within two or three orders of magnitude as damaging to your privacy as the data collected when you go shopping and pay for anything with any tender other than cash. And walk there because you don't have a drivers license or car. And don't own or rent property.

    Get real. I can't say you're being paranoid, but you're looking at the world with blinders... things are a whole lot worse than you think, and a whole lot more out of your ability to control than you think. Going after Tivo for what they are doing is just plain silly.

  33. Re:No Data Collection Here by CerebusUS · · Score: 2, Informative

    can't we have digital video recording in a stand-alone box like the analog recorders?

    Because you have then destroyed most of the functionality of the TiVo. Without the program guide data the machine cannot get you season passes to you favorite shows, it can't give you an on screen display of whats playing on the other channels right now, it can't even name the stuff you've recorded automatically (so you've got to pick what show you want to watch from a list of dates and times)

  34. Re:Holy Crap by fmaxwell · · Score: 2, Funny

    Interested in buying a bridge? It's in great shape! We're moving and can't take it with us.

    You clearly have a grossly exaggerated idea of your importance to the world if you think that TiVo is interested in what you, personally, watch on television. They have meds to treat conditions like yours.

  35. Increase your paranoia... by simong · · Score: 2

    Everyone who thinks that this is a bad thing had better stop using Google now.

  36. Re:TiVo *keystroke* logs you, too by RedX · · Score: 2
    I urge everyone with a TiVo to contact Philips about this matter and tell them that you don't agree to this or abide by the sending of these longs

    Better yet, simply call TiVo and tell them that you wish to not be included in their aggregate data collection. TiVo has been up-front from the startabout the "scary" process you describe above, and they're also up-front about the easy process to be removed from the data collection. And if you're extremely paranoid, wipe the log files as you described, or hack a DirecTiVo so you can use it without the phoneline.

  37. the more information the better by peter303 · · Score: 2

    I look forward to these statistical results. It increases knowledge of ourselves.
    I have two reservations:
    (1) No individual data are made available.
    (2) All results are made available to everyone.

    I think the Brits, a couple whom authored "1984" and "Brave New World" are showing the proper direction. They put surveillence cams up everywhere. However they make much of the feed publically available. There is less opposition to more information when *everyone* has *full* access to it.

  38. Beats the Neilsons by Dimitri-san · · Score: 2, Interesting
    Privacy arguments aside, I would love to see this type of technology replace the Neilson Ratings. I believe that if the television ratings were generated by Tivo users rather than a (so-called) random group of Neilson families, the quality of what survives on television would jump dramatically.

    I mean, seriously, the people filling out those forms are not going to put down that they watched the Playboy Channel for 8 straight hours; they're going to put down "Friends," "ER," and "60 Minutes" because it's what's expected of them.

    Tracking viewing habits with DVR/PVRs can only help push the networks out of churning out the same old garbage year after year.

  39. Tivo vs. Testing by TexTex · · Score: 2, Interesting

    Information gathering of this sort, assuming they stick to their posted privacy policy, isn't really such a bad thing. Advertisers work in odd and mysterious ways, and basing a campaign or new product on what works in "testing" seems far less correct than judging it on actual viewing habits.

    Testing works by essentially shoving groups of 12 people or so in remote cities in Wisconsin (or wherever represents a demographic mix) into a room and interviewing them, very very precisely. These people get a snack lunch and some money. Advertisers feel they get an accurate view of how the public will view a spot. I've seen plenty of commercials killed in testing (after all they money has been spent to make them) and it really pisses of the company and the ad agency.

    They don't get mad at themselves, the usually get mad at the public. After all, all their previous research said this new potato chip would be huge...so it can't be their fault.

    Tivo's ability to gather data on a individual and group level (like the whole zip code of that town in Wisconsin) is far faster than Nielsen ratings, more specific to an individual TV event like commercials or programming, and most likely useful to advertisers and programmers in general.

    --
    -Barkeep, a draft of your most hazardous brew, for the world is slowly stepping into focus, and I don't like what I see.
  40. Not forgetting anything by Marx_Mrvelous · · Score: 2

    If you sgtart the game with a delay, you can indeed fast-forward through commercials. You'd just start the game 10 or 20 minutes late.

    --

    Moderation: Put your hand inside the puppet head!
    1. Re:Not forgetting anything by Refrag · · Score: 2

      ...and that isn't live TV.

      --
      I have a website. It's about Macs.
  41. Re:Uh.. I know who shot JFK. by BlueUnderwear · · Score: 2
    ...and destroy their own company.

    But what if their own company is destroyed first (due to mismanagement, burst of dot-com bubble, arabs playing around with planes, whatever). Repo man comes, and auctions off assets to the highest bidder, in order to pay off creditors. And among these assets is... you guessed it, your logfiles. And even the TOS won't protect you at that point: you had an agreement with a now-defunct company, not with its creditors.

    --
    Say no to software patents.
  42. Re:TiVo *keystroke* logs you, too by Alan+Shutko · · Score: 2

    If you want to opt-out of TiVo's data collection, just call TiVo customer service and tell them, and they'll tell your machine to stop uploading that info. Problem solved.

  43. Hell With That! by Greyfox · · Score: 3, Funny

    Did anyone fastforward through the game to watch the commercials?

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  44. Britney? by ClubStew · · Score: 2

    She's a skank, plain and simple. The worst rolemodel for a young girl, and unfortunately she's got most of them in her evil clutches.

    Besides, regarding her jingle, "...for those who think young," she got practically ever guy thinking young (of her), which is just wrong.

  45. get over it. by supernova87a · · Score: 3

    I'm surprised how strongly some people react to others gathering statistics on what they do. Now, granted this is a private activity, watching tv in your own home. But I think that some people need to get over their self-inflated sense of "privacy" and "anonymity". Privacy is being allowed to go about your business without having your rights infringed upon by the state. Anonymity is a different matter. If you choose to use Tivo, and incredibly neat and useful gadget, you contribute to their ability to gather statistics. There's no invasion of privacy going on here, and try as you might, your "rights" are not being deprived (which I think some people forget in our individualistic society).

    Eventually, every (smart) company that grows to serve more than a handful of people has to treat those customers as statistics, even though they may claim to be providing incredibly "personal" service.

    Some companies are more sophisticated at using the information at their disposal, and employ teams of data miners to sift through for patterns that'll benefit their business. Others aren't so clever and lose out on those chances.

    But in either case, why expect both anonymity *and* privacy? There is no constitutional right to either.

    1. Re:get over it. by supernova87a · · Score: 2, Funny

      sorry about the bold face running over. hit submit when it should have been "preview."

  46. Ehh ?? by AftanGustur · · Score: 2

    but keep in mind that Tivo doesn't know, even remotely, what commercials you may or may not be fast forwarding through, so they don't have any useful info about you at all!

    From the article:
    " Based on a random sampling of 10,000 of the 280,000 subscribers, they found out that Pepsi/Britney was the subject of the most replayed Ad(s)..."

    If they know what ads you're *watching*, then they surely must know what ads you're fast-forwarding through..

    --
    echo '[q]sa[ln0=aln80~Psnlbx]16isb572CCB9AE9DB03273snlbxq' |dc
  47. Re:TiVo *keystroke* logs you, too by radish · · Score: 2


    God you're paranoid...

    If you have a problem with advertisers getting *anonymous* aggregated viewing info which includes you, you can:

    (a) Ask Tivo to take you off the list
    (b) Quit using Tivo

    I remember reading all about this stuff on their website before I bought the Tivo, if you didn't bother to read up on a purchase then more fool you.

    --

    ---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"

  48. why do you favor TiVo? by markj02 · · Score: 2, Interesting
    Why do you want TiVo to succeed in particular? TiVo may have a decent product, and they were first to market. But they weren't the first to have the idea and they don't build anything that half a dozen other companies couldn't build just as well.

    I don't see why we need TiVo. If we got standard broadcast and Internet formats for programming information, together with widespread production of these devices by electronics companies, costs would go down and privacy would end up being better.

    1. Re:why do you favor TiVo? by jlower · · Score: 2, Insightful

      I want TiVo to succeed because I own their equipment and give them money each month to provide service. They seem to be fairly in touch with their customers also - I like them.

      The data available now via the internet and the software available to interact with it is a long, long way from providing TiVo like service. I guess that could change someday but I don't see it happening soon.

    2. Re:why do you favor TiVo? by Hostile17 · · Score: 2

      Why do you want TiVo to succeed in particular?

      Because TiVo provides a service that I like and use, they also do it better than anyone else. Standard Broadcasting and/or the Cable Companies have no compelling reason to do this. They make thier money on Advertising and they charge more for prime time spots. People who use TiVo, tend to fast forward through commercials, therefore that Ad money is wasted on that person. Eventually the Cable Companies may introduce similar sevices, but I doubt i will be able to fast forward through commercials. I don't think they will allow me save the show indefinately either, so I can watch it again, because this renders syndication obsolete.

      --
      Fascism should more properly be called corporatism, since it is the merger of state and corporate power - Benito Mussoli
    3. Re:why do you favor TiVo? by Synn · · Score: 2, Informative

      Because as a company they've done a good job of acting in good faith with their community. They've complied with the GPL in their kernel modifications, they've also been very tolerant of the hacking of their devices.

      They provide a good product and have a record of dealing openly and honestly with their customers. So yes, I'd like for them to succeed.

    4. Re:why do you favor TiVo? by Hostile17 · · Score: 2

      you don't use the service, pepsi does. You pay a monthly fee for hardware you already own.

      Hmm, that is interesting, I thought I was paying for a service. I distinctly remember paying $199 for the Tivo and then signing up for the service, which costs me another $9.95 a month (I actually bought the lifetime, but that is not important here). No where in my service contract does it say I was paying for any hardware. If I discontinued my service would they repo my TiVo ? I don't think so, what I do think is you are being silly.

      --
      Fascism should more properly be called corporatism, since it is the merger of state and corporate power - Benito Mussoli
  49. Re:service model economics = we don't want it by Carpathius · · Score: 2, Informative
    Well, it's not really an addressable, readable device, not in it's current format. It simply reports statistics that it has gathered.


    It's a linux box that calls up tivo every night to get the program schedule, and reports some statistics as well.


    Sean.

  50. Re:Holy Crap by SerpentMage · · Score: 3, Insightful

    While I agree NOW they will do what they say, in the future who knows. And that is what would have me worried. The problem with data gathering is that data lives on long after the fact. And once it is data it cannot be taken back.

    There is absolutely no law (in the US) that deals with how the data can be used. It is only the privacy policy of TiVO that dictates what is done.

    Lets take the example of a company like Budweiser saying, "you know I want you to send out the new Budweiser commercial to all those that replayed our commercial". Budweiser then says, "hey to do that we will give you X dollars as compensation for your effort". Will TiVO say no to this? Absolutely not. TiVO is playing nice person now because they need to the data to convince the likes the Budweiser.

    So sorry, I would opt out without any legally binding laws or legally binding data expiration laws.

    --

    "You can't make a race horse of a pig"
    "No," said Samuel, "but you can make very fast pig"
  51. *bzzz* No, sorry. Thanks for playing, though. by InterruptDescriptorT · · Score: 2

    keep in mind that Tivo doesn't know, even remotely, what commercials you may or may not be fast forwarding through

    Did you read the article? Guess not. "Based on a random sampling of 10,000 of the 280,000 subscribers, they found out that Pepsi/Britney was the subject of the most replayed Ad(s) ... "

    TiVo sure as fuck knows what commercial I'm watching.

    --
    Karma: Excellent Birds (mostly as a result of listening to Laurie Anderson)
  52. Re:TiVo *keystroke* logs you, too by batkiwi · · Score: 2, Informative

    I doubt you have a TiVo.

    If you did, you would have gotten the message (TiVo has an area marked with an email icon where they can send you messages about service), marked super important, ON YOUR TIVO (so you can't say you used a fake email to register), that explained the privacy policy changes.

    1. They are all anonymous. They are not correlating users to data, they're just uploading raw data. TiVo has been honest in all their other areas, so I see no reason to doubt them here (they'll even still give you phone support if you admit you hacked your tivo, and try to help you get it working again, including triggering server flags to auto-re-download the original software/etc. How many companies can you say that about?)

    2. You can opt out. If you call the service number, give them your account number, you can tell them to leave you out of stats. This was also explained in the message.

    Finally, Phillips has NOTHING AT ALL to do with tivo service, which is where the logs are going. Contacting phillips about tivo usage stats is like contacting Dell to complain about getting porn ads over ICQ.

    Do some research before you troll.

  53. Re:TiVo *keystroke* logs you, too by ChaosDiscordSimple · · Score: 2
    I urge everyone with a TiVo to contact Philips about this matter and tell them that you don't agree to this or abide by the sending of these longs.

    I, meanwhile, urge everyone with a TiVo to read TiVo's privacy policy and stop panicking needlessly. TiVo's information collection is anonymous. Yes, they track button clicks. No, it's not connected to you. If it really bothers you, the privacy statement clearly says the following:

    If you don't want even your Anonymous Viewing Information or Diagnostic Information used in any way, simply tell us by calling our toll free number (1-877-367-8486).

    Seems pretty reasonable to me. Transparent and friendly. People reverse engineering TiVos have verified that if you call them, they no longer upload the data to TiVo at all.

  54. Re:think a little further by Jason+Levine · · Score: 2

    That's why the data shouldn't be tied to an individual user, but reported on the whole. For example, they might say that for a given timeslot, 33% of their audience watched NBC's show, 15% watched a program on HBO, etc. They might report that 0.001% watched "News The Government Doesn't Want You To Know" on a public access station, but most likely it would be grouped into a "Other" category. And there would be no way (from the press release and without a warrant) to trace the data back to the level of an individual person.

    --
    My sci-fi novel, Ghost Thief, is now available from Amazon.com.
  55. How did you pay for it? by chinton · · Score: 2

    How did you pay for your tivo box? If you paid anything but cash, then you should be more worried about what the evil salesperson at the home electronics store could do with your credit card or checking account infomration than *gasp* what tivo could do with you TV viewing habits.

  56. Re:service model economics = we don't want it by Anonymous Coward · · Score: 3, Funny

    Jeez. Again: NO ONE CARES WHAT YOU ARE INDIVIDUALLY DOING. NOBODY. NOT EVEN YOUR MOM. Go downstairs and ask her if you doubt it.

    What do you tink is happening? "Ohhh, look, Johnny Slashdot watched The Man Show and reqound while the girls where on the trampoline. Let's go arrest him!!

    Get over yourselves, people.

  57. Re:*bzzz* No, sorry. Thanks for playing, though. by ajs · · Score: 2

    No, they don't. They keep their logs without identifiying information (though, I expect them to have a neilsen-like service at some point where you will be able to sign up to share personal information for other sorts of demographic research purposes).

    Read the privacy policy. Now's a good time, since they just updated it.

    Also, you can opt-out of communicating with TiVo at all (very limiting) or just sending them viewing data (no harm to your viewing or service). Now, the thumbs-up/down I'm not sure about. If you *can* limit this, it would restrict the usefulness of the suggestions feature, if not eliminate it. I'm not sure if you can do that, but it's worth the research if you're uncomfortable sharing your likes and dislikes.

    People are right to be concerned an watchful here, but let's not go overboard until TiVo proves themselves unreliable on this point.

  58. What if Micro$oft did the same? by Quixote · · Score: 2, Flamebait

    Tomorrow, if Bill G. announces that Micro$oft (via Windows 9X/Me/NT/2K/CE/XP/YZ) will be collecting "anonymous statistics" about which websites you visit, what you read, etc. and assures you that these statistics will be used only to "improve your online browsing experience", without identifying you personally (other than by your ZIP code), how many of you would agree to that (assuming you use Micro$oft's products) ?

    1. Re:What if Micro$oft did the same? by InterruptDescriptorT · · Score: 4, Insightful

      Amen. This is the same argument I was going for in this thread.

      Apparently, this sort of data collection is OK, because TiVos are 'cool' and PVR technology needs to be fostered. I totally agree that they are, but so is Windows Media Player (IMHO). If it sent filenames back to Microsoft of all streams I watched, but let you opt out of it, the same people defending TiVo would be quite literally foaming at the mouth.

      --
      Karma: Excellent Birds (mostly as a result of listening to Laurie Anderson)
    2. Re:What if Micro$oft did the same? by kindbud · · Score: 2

      Who cares about those fuckers? They complain about everything.

      With TiVo, you get something in exchange for agreeing to be watched. You get a service that is better tuned to your tastes. You get the TiVo watching the schedule for you to record other shows you will probably like, shows you might have otherwised missed.

      What do you get in exchange for Microsoft watching your browser? What do you get in exchange for DoubleClick tracking your surfing? You get dick. That sort of thing is done for the benefit of Microsoft and DoubleClick, not for you.

      That TiVo has pulled off this "perception coup" is remarkable, but then what they are offering is novel, and - dare I say it - innovative.

      --
      Edith Keeler Must Die
  59. Re:I don't get /. at all. by Blackwulf · · Score: 2

    I've been rather upset at all the people defending TiVo because they have an 'opt-out' policy and that their e-mails to their customers update them about changes to the privacy statement. Apparently it doesn't matter that there have been several posts indicating that they send a log of all of the IR messages the TiVo receives correlated to the zip code.

    ...Which has been proven to not be sent when you do opt-out. My linux box keeps a history of every single command I type in cli...You don't see me complaining about it, do you? Oh wait, Linux doesn't send anybody my history...But then again, I opted out of TiVo's Data Collecting, and ran a packet sniffer, and TiVo didn't get my history files either once I opted out, where they did before.

  60. Re:TiVo *keystroke* logs you, too by MbM · · Score: 4, Insightful

    A. you can opt out of data collection if you want (you did read the manual right?)

    B. they don't log 'mr. x has watched the slashdot show' they log 'someone in zipcode 1234 has watched the slashdot show'

    Oh, and I just "discovered" the other day that some http servers actually these things called refer logs, that not only log your IP and what page you're visiting but where you came from; in some cases being able to detect search engine keywords used to get to that page. Given the fact that they could call up your ISP and request modem and customer information it's possible that they could do a heck of alot more damage than knowing you're a grown man who still watches teletubbies.

    (...but since this is slashdot we'll completely ignore anything factual)

    --
    - MbM
  61. Re:Holy Crap by Zaknafein500 · · Score: 2

    The simple fact is, if you are that paranoid, you can opt out of it. It has been verified from various third parties that once you have expressed that you do not want your data to be collected, the TiVo does not upload it. I see no reason to get up in arms about this.

    --

    "The guide is definitive, reality is frequently inaccurate."
  62. TIVO profiling for job applicants? by BroadbandBradley · · Score: 2

    hey it could happen

  63. They got bad data from me. by LordNimon · · Score: 3, Interesting
    As many of you know, a TiVo is always recording when plugged in. I turned on my TV at one point, and saw that it was playing the Superbowl. Apparently, the last thing it recorded was on Fox, and so it stayed on that channel. After a few seconds, I turned the TV off. As far as the TiVo is concerned, I watched the Superbowl from beginning to end, non-stop. Yeah, right.

    I think I'll be opting out.

    --
    And the men who hold high places must be the ones who start
    To mold a new reality... closer to the heart
    1. Re:They got bad data from me. by FastT · · Score: 2
      As far as the TiVo is concerned, I watched the Superbowl from beginning to end, non-stop
      Actually, you're wrong. TiVo also tracks when you turn your TV on or off using the TiVo remote. Therefore, they know not only what you watch, but when you watch.
      --

      The only certainty is entropy.
    2. Re:They got bad data from me. by tswinzig · · Score: 2

      Apparently, the last thing it recorded was on Fox, and so it stayed on that channel. After a few seconds, I turned the TV off. As far as the TiVo is concerned, I watched the Superbowl from beginning to end, non-stop. Yeah, right.

      You're assuming the guys at TiVo are stupid.

      If I were them, I wouldn't count anyone as 'watching' the superbowl unless they interacted with their TiVo at least some of the time while it was on. Either pausing/rewinding/slow-mo/instant-replay stuff, or actually recording it and playing it later.

      I seriously doubt they count someone as 'watching it' if they are (a) not recording it and (b) not hitting any buttons the entire time it's on.

      (Yes, your TiVo also sends back all key-presses and at exactly what point you pressed them.)

      --

      "And like that ... he's gone."
  64. There's only one fix by sting3r · · Score: 2
    How exactly would you propose that a potentially "unscrupulous, lying company" change the fact that an insider could correlate your Tivo's authentication data with its syslogs? Sure, you could ask Tivo to have the unit make two separate calls (one anonymous, one not), but that would leave them open to astroturfing problems and cost a lot of money that they don't want to spend.

    The obvious fix for this problem is to buy a DirecTivo and install Extreme 2.5 with the subscription fix so your box never phones home. See the forums at DealDatabase for more info - do a search on SubTest.

    -sting3r

  65. Re:oh great, so this means more brittany/pepsi ads by ncc74656 · · Score: 2
    And in case you managed to miss the Britney Superbowl ad, or don't have a Tivo to lovingly watch it over and over again, you can just go read the Yahoo article about Tivo and the Pepsi ads and watch a fucking dancing Britney/Pepsi ad right there.

    What ad? I didn't see any ad. (Ad filtering proxies are your friends. :-) )

    --
    20 January 2017: the End of an Error.
  66. Tivo ruined my Super Bowl party by Neuracnu+Coyote · · Score: 2, Interesting

    I convinced everyone to come over to my house to watch the game this year because I had the DirecTV/Tivo combo and could back up cool ads and plays with ease. At 10pm, with 5 minutes of video buffered, the god damned thing stopped recording the game and switched over to record another show. As a result, we missed the Pat's dramatic march downfield and field goal. By the time I realized the error, we switched back to live TV and the confetti was falling.

    Everyone was FUCKING PISSED OFF. This sort of thing happens all the time for sporting events. Before Tivo does ANYTHING else, they need some kind of software solution to record the enitrity of sporting events and go over their scheduled time. I should NOT have to explicitly tell it to record for an extra half hour or hour for every game that comes on.

    --
    --
  67. Re:Wait... by Hostile17 · · Score: 2

    ...There was a football game this weekend?

    Yea, on sunday, when I went to the store for munchies, the checkout clerk asked me why I wasn't at home watching the SuperBowl, I responded with, "Whats the SuperBowl ? Is that Like the Special Olympics or something ?" Oddly, she wasn't amused.

    --
    Fascism should more properly be called corporatism, since it is the merger of state and corporate power - Benito Mussoli
  68. Yeah, it records that data. So? by Otto · · Score: 2

    It's not like it can be tied to you or anything. Get a shell on the Tivo. Then read the scripts that send the data. Then get a clue.

    --
    - Give a man a fire and he's warm for a day, but set him on fire and he's warm for the rest of his life.
  69. Re:I WANT everyone to know what I watch. by option8 · · Score: 2

    ditto and double ditto.

    actually, i was a neilsen family once. it was a very strange experience. me and my brother, one in college, one just out of school, both single, living in an apartment and keeping odd hours, both with very odd viewing habits.

    i'll bet i am personally responsible for "hogan's heroes" and "MASH" staying on in syndication - they were on after i got in from school really late but didn't want to go to bed yet. and then there was the 4 hours of PBS we both got absorbed in one weekend when they were showing a series about spot welding and arc welding techniques. funny shit.

    anyhoo, the thing i really want to see this kind of data used for is sending me targeted advertising.

    the tivo people and the cable company know i'm a single guy living alone. that i'm of a particular age, i own or rent, i have a car or not, that i have pets, etc. they can send me ads for beer and hamburgers, and stop showing me commercials about diapers for old people, viagra, feminine hygiene products and the VIEW!

    erm.. sorry.

  70. Re:Are you mentally ill? by Otto · · Score: 2

    > If you let them show what the average person likes to watch, then more programs of what the average person likes to watch will become more common, and the programs that the average person hates will start to disappear.

    Unlike now, you mean, where the majority of TV shows are aimed at the lowest common denominator?

    Any improvement, no matter how small, is still *improvement*. :-P

    --
    - Give a man a fire and he's warm for a day, but set him on fire and he's warm for the rest of his life.
  71. Re:More to do with reputation in this case by TheAwfulTruth · · Score: 2

    And that is the bane of mankind. It's sad to see /. fall into such a mire. What TIVO is doing here is every bit as evil as anythim MS has ever done. More so. And for the majority of /.ers to toatally ignore it or even praise it becuase TIVO is their baby is completely wrong. Evil is evil is evil.

    --
    Contrary to popular belief, coding is not all free blow-jobs and beer. Those things cost MONEY!
  72. Re:Are you mentally ill? by saintlupus · · Score: 2

    I can sit through any sit com and tell you specific moral/ethical objectives male/female societal roles, etc. etc. they are programming people with. Or maybe, I'm really paranoid?


    Or maybe you're just a self-important Freshman psychology major at the local community college.

    --saint

  73. Re:And this is a bad thing? by spudnic · · Score: 2

    This is basically a "me too" post, but I must agree. I'd much rather see ads for Cisco and ThinkGeek than for tampons. I don't mind anyone knowing this. Those targeted ads would certainly have a better chance of not getting fast forwarded through if it was something I was interested in. And, smaller companies like ThinkGeek could have national advertising at a tiny fraction of the cost if they were only broadcast to those in the target market.

    Now we really can't do this right now because you can't tailor the commercials for each household on a standard broadcast network. However, this is all groundwork that has to be done so when we can do this we'll be ready for it.

    --
    load "linux",8,1
  74. Re:Are you mentally ill? by spudnic · · Score: 2

    Yes, but I can imagine a day when a network produces 4 times the amount of programming that they do now and targets different segments of the population. If there where more shows on that I would be interested in, I'd probably watch more TV. I don't now because I'm apparently just not interested in the same things as the average American. Along with targeted advertising, they could more than afford to do this.

    They don't do this now because they can't. Current broadcasting doesn't allow for customized programming. If a program or commercial is scheduled to occur at a particular time, select the one I will see based on my preferences and start streaming it to me.

    Watching more television wouldn't necessarily be a bad thing, depending on the type of shows that you like. I've learned a lot from TV. While overdoing anything is bad, it's the quality of the shows you watch that can really turn an "idiot box" into something worthwhile. Now some will get more stupid sitcoms that have no value whatsoever, but they're already lost so it really doesn't matter. ;)

    .

    --
    load "linux",8,1
  75. Re:Brittany by ThatComputerGuy · · Score: 2, Funny

    Just duck when this happens!

    *BOOM*

    --
    XML is like violence. If it doesn't solve the problem, use more.
  76. In the end, it's about trust. by Otto · · Score: 2

    > until it sends another update

    In which case you turn on the backdoors, look at the System Information screen, check the "Opt Status:" line to see either OptedOut, OptedNeutral, or OptedIn.

    In the end, it always comes down to trust. Either you trust them, or you don't. They've gone a hell of a long way to gain my trust, with the most comprehesive privacy policy I've ever seen, the underlying code actually sticking to that policy (and taking it to extremes in some bits to do so), and by notifying their users of changes to that policy via Tivo messages, emails, and even snail mail.

    More to the point, they have posted specifically WHY they've had to make changes to their policy. The first time, it was so they could share certain types of data with DirecTV in order to make the DirecTivo. That sort of thing. They're very open about it, and frankly, I trust 'em. But you have to make that call on your own.

    --
    - Give a man a fire and he's warm for a day, but set him on fire and he's warm for the rest of his life.
  77. Re:Holy Crap by fmaxwell · · Score: 2

    until my meds kick in (bubble bubble) -- just a quick question. If i had a way for Tivo to make cash by being interested in your personal viewing habits, would they take me up on the offer?

    Probably not. The FTC would be all over their asses so quick that they'd be hosed. Plus, the risk of losing consumer confidence if they were caught would be too great.

    I just can't imagine why any corporation would be interested in what I (or you) watch on public TV channels.

  78. Re:TiVo *keystroke* logs you, too by Phroggy · · Score: 2

    Oh, and I just "discovered" the other day that some http servers actually these things called refer logs, that not only log your IP and what page you're visiting but where you came from; in some cases being able to detect search engine keywords used to get to that page.

    Yes, this is true. I find it fascinating to look through the logs on my home page and see what people were searching for that led them to me. If you're not happy about it, there are proxy servers to strip the HTTP_REFERER string, but it's part of the HTTP protocol.

    Given the fact that they could call up your ISP and request modem and customer information it's possible that they could do a heck of alot more damage than knowing you're a grown man who still watches teletubbies.

    I've worked at four ISPs in the last five years. In general I've found my coworkers to be very aware of customer privacy issues. Less experienced employees are susceptible to basic social engineering, of course, but to suggest that ISPs will give out your personal information to any individual or corporation who calls and asks for it is insulting to those of us who work in that industry.

    If you find out that your ISP has disclosed personal information about you to a third party without your consent, check their service agreement to see if it permits them to do so. If not, you should consult an attorney. If so, you should find another ISP - and read their service agreement before signing up.

    I'm not trying to say it doesn't happen. Even the best of us make mistakes, and the worst of us just don't care that much. But please, don't generalize like that.

    --
    $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
    $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
  79. Re:A bit disturbing by ahde · · Score: 2

    it may not exist in the database, but it is in their log files.