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Limited-Use DVD Technology

ps_inkling writes: "Two companies are creating different techniques to make DVD discs unusable after a set period of time. SpectraDisc has a patent on a limited-play DVD technology; FlexPlay is currently developing limited play DVD technology. The SpectraDisc technique is to coat the DVD with a film, then wrap the DVD in an anaerobic package. The idea is to sell these 'play-once' DVD movies at a substantial discount to regular DVDs as a way to compete with pay-per-view or movie ticket outlets."

28 of 619 comments (clear)

  1. waste by Krimsen · · Score: 5, Insightful

    "creating more waste faster than ever imagined"

    I don't get it.

    1. Re:waste by Tom+Davies · · Score: 5, Informative

      From FlexPlay's FAQ:
      It is interesting to note that a recent scientific study found that because Flexplay discs will eliminate unnecessary trips by car to video stores, they will actually result in a net benefit to the environment. The study, conducted by Jonathan Koomey, a noted environmental expert, concluded that if Flexplay discs constituted 10% of all rentals, the technology would save 50 million gallons of gasoline, eliminate 111,000 metric tons of carbon emissions, 700 tons of hydrocarbons, and 1,000 tons of nitrogen oxides every year. These emissions savings would be equivalent in their effects to removing 82,000 passenger car and light trucks from the road permanently.

      --
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    2. Re:waste by dozing · · Score: 4, Insightful

      Now here's a thought. If I rent the movie, but don't have to take it back to the store then I won't look at other titles while I'm returning this one. Hence, I won't be compelled to rent another on impulse. This acctually sounds like a poor marketing decision.

      --
      Dozings.com -- Its kinda funny... If you're as crazy as me.
    3. Re:waste by damiangerous · · Score: 5, Insightful

      Hence, I won't be compelled to rent another on impulse.

      Of course you will. How did you get the first one? The idea is not to have specific stores for them anymore, but to make them ubiquitous. You'll see them every time you go grocery shopping, or to Wal-Mart, or even fill up your gas tank.

    4. Re:waste by cdrudge · · Score: 5, Insightful

      According to the Blockbuster web site, the rent on average 1700 videos an hour, 24 hours a day, 365 days a year. They also have about 1/3 of their market. So, so total market size for video rentals is around 44.6 million videos a year.

      This figure is for total number of rentals, and might also include video games and non-video rental items but just for the sake of showing how off these figures are, let's just assume that this is only DVD rentals.

      So 10% of this figure would be about 4.4 million DVD rentals. That means that people use over 10 gallons of gas per video rental and 25 kg of carbon emissions! I think that 10 gals/video is quite funny since Blockbuster claims that there is a store within 10 miles of almost every metropolitan house.

  2. The other shoe... by ryanr · · Score: 4, Insightful

    So, now we see why they were so keen to eliminate DVD copying software. If only they hadn't made DVD copying a complete and utter technical impossibility.

  3. I thought this had been done with DivX... by WildBill1941 · · Score: 5, Insightful

    And it failed miserably. My uncle's got a DivX player that's near-useless. He should've got one that also played regular DVDs - but hey, he was an early adopter. I don't think limited-use discs or other media makes sense. People want to *own* the movies and music they buy. Otherwise, everyone would listen to the radio all the time, or get pay-per-view movies on their cable or satellite. But hey - what do I know? I'm just an American Consumer - I vote with my dollar. And my dollar won't be buying a use-once disc. Unless you can rip it to DivX;-).

    1. Re:I thought this had been done with DivX... by Malcontent · · Score: 5, Insightful

      "I vote with my dollar. And my dollar won't be buying a use-once disc."

      You seem to be under the mpression that this technology is aimed at consumers. It's not. It's aimed at publishers. You will not have a choice of paying one dollar for a one-use disc and 10 dollars for a unlimited use disc. You will only have the choice of paying 10 dollars for a one-use disc.

      --

      War is necrophilia.

    2. Re:I thought this had been done with DivX... by cadallin451 · · Score: 5, Insightful
      Exactly, one of the huge things that companies have been able to miss (although I have no idea how) is that most people are honest, but you can push them to far. If they feel they are being cheated, or otherwise screwed-over, they lose their moral hang-ups over breaking the law. The real answer to this is to create a few open, easily used formats. DVD is about right, although macrovision should be removed, since it's a pain. I'd also favor widespread use of a 3in DVD format like the Gamecube media, for the purposes CDs are currently used for.

      Widespread paranoia over piracy is completely unfounded, the only example of an unprotected format, the CD, was wildly successful, while overly protected ones have failed miserably. I would even go so far as to attribute DVDs success to the cracking of its copy-protection.

      The media industry now faces a choice, they can either listen to consumers and release unprotected, recordable, easy to use formats, or die, as consumers turn to other (possibly illegal) sources for the products they want.

  4. Nitrogen by 1/137 · · Score: 4, Funny

    Wouldn't that make Nitrogen gas illegal under the DMCA as a circumvention?

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  5. One time? Pfft...easy.. by SamMichaels · · Score: 5, Funny

    Once is all I need to copy it :)

  6. Bad by oregon · · Score: 4, Funny

    The next thing you know, they'll be trying to sell us eat-once popcorn to go with our play-once dvd

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    Oregon
    1. Re:Bad by jellybear · · Score: 5, Funny

      I like eat-once popcorn too. The other stuff is shit.

  7. Re:DivX by DouglasA · · Score: 4, Insightful

    The biggest problem with DivX was the requirement for specific hardware. If these DVDs play in any DVD player, and they're sold for cheap (approximately rental price), it certainly could work.

    I rent movies constantly, and buy those I like enough to watch again. If I could pick up a disc for $3-4 and not have to return it to the store, that could be extremely convenient. As long as I don't have to buy a special player, hook it up to my phone line, and shop only at Circuit City. That's why DivX failed, not because the concept was necessarily bad.

  8. Difference by emmons · · Score: 5, Insightful

    The difference between Circuit City's fiasco and this is that divx required a special player which dialed an 800 number to see if you're eligible to play the disk. That part wasn't so horrible. The bad part is that CC wasn't making any money with it so they dropped it and screwed all the people who had paid extra for the specialized players.

    These new ideas are entirely different.. they rely on the disc itself to limit how many times you can play it. I, for one, wouldn't mind paying $1-2 for a DVD which allows me to watch a movie a couple times until the coating on the disk makes it unreadable. You only have to read it once to rip it. ;)

    --
    Do you even know anything about perl? -- AC Replying to Tom Christiansen post.
  9. This technology was already pioneered... by Xpilot · · Score: 5, Funny

    ... on Mission Impossible. Jim sticks in those shiny discs in and it self destructs after it plays once...

    --
    "Backups are for wimps. Real men upload their data to an FTP site and have everyone else mirror it." -- Linus Torvalds
  10. Shooting itself in the foot by Platinum+Dragon · · Score: 5, Insightful

    An introduction of this technology will almost certainly increase DVD piracy, as people will see an opportunity to get a full movie cheap. FlexPlay, at least, claims their discs will work in all DVD drives, including DVD-ROMs. The market for DVD burners, currently technophile and media professional toys, may witness a small upsurge in demand, and ripping tools will become popular as the damn-copyright set notes the obvious ways around the time limit - make copies of the discs.

    There's no way this can come to any good. Abort mission.

    --

    Someday, you're going to die. Get over it.
    1. Re:Shooting itself in the foot by Platinum+Dragon · · Score: 4, Insightful

      How is this different from renting from blockbuster and copying it?

      Not much, on the surface. The first difference is that with the Blockbuster rental model, you know you can always go back and rent the disc again if you want to watch it at some later time, but don't want to completely buy it. To some people who skirt the edge between respecting the existing rules and breaking copyright, this can be a deciding factor. Admittedly, this would be a very small set of people, but why go through the hassle of copying a disc you can just rent again?

      The FlexPlay/SpectraDisc systems remove this possibility. Part of what the backers of Divx envisioned was selling the discs in grocery stores and other non-rental outlets for impulse buyers. I think this is what Flex/Spectra are trying to do, so it's not as if you can return the disc once you're done with it. There was also a well-founded concern that certain studios, namely Disney, intended to release certain movies exclusively on Divx, preventing ownership and ensuring a permanent revenue stream. Should a movie get the permanent-rental-window treatment, there would almost certainly be a demand for copies that don't die after three days.

      My point about burning may be nullfied by reality. One issue with consumer DVD burning technology is the single-layer nature of the formats; you can burn a single layer with a maximum capacity of either 4.7 or 3.95 GB, and that's about it. Many movies require two layers to fit. This holds for the rewritable specifications, AFAIK. Professional pressing machines are mad expensive, probably not even for the determined small-time pirate.

      Of course, a mass influx of limited-use DVDs may create a push for a consumer-level writer that can produce multiple layers, though I don't think a writer that can fit in a computer case, or even a small room, is feasible on the consumer or prosumer level right now.

      --

      Someday, you're going to die. Get over it.
  11. This will increase piracy. by MikeFM · · Score: 4, Insightful

    To me this would cause more piracy. If I rented a disc and knew it was going to expire the first thing I'd do is copy it. Once copied I'd know it couldn't expire so I'd give the original to the kids and put the backup into my own collection.

    I do the same thing with CD's now. I make a copy which I use, keep a copy on the hdd, and put the original into a safe spot. I've done the same thing with DVD's from time to time but not as much as the cases for DVD's seem to work better in my experience.

    --
    At what price learning? At what cost wisdom? The price is a man's peace of mind, and the cost is his life.
  12. play once dvd + betty and joe customer = bad by DRACO- · · Score: 5, Insightful

    A play once dvd priced at $5.88 or just a buck would severely break a store. Customers wont know the difference from the play once dvd's or the standard dvds. They will see that cheap price for say, Fast and the furious and nab it before someone else does. Then when they get home the kids will spark up the dvd player while mom is in the kitchen cooking. Mom calls the kids for dinner and the kids stop the dvd player and have dinner. The family retires back to the living room and starts the dvd from the beginning only to find mom is not going to see any of it because the dvd has alredy burned off it's boot sector.

    You will turn up with upset customers, fast.

    I work at a walmart in the nortwest houston area. I can vouch for the fact that customers are not very quick at understanding things much less take the time to read anything. All they see is a Price, and an object they want. A while back we were stocking Jarassic part 3 in dvd. One full screen, one wide screen. Most customers dont have a clue there a difference and have a problem with the wide screen letter box format. Most of them come back and ask about full screen. They didnt see a little sliver of text at the bottom of the dvd that said wide screen.

    Customers arent very bright when they come in stores. They will plow through water on the floor, spilled legos, anything. They never see signs higher than 6 foot, (never can find the 2 signs in the store both with 3 ft letters saying restrooms).

    Customers seem to check their brains at the door and dont understand what Out of stock means and ask, "well, what does that mean?" Out of stock means out of stock, there is not a magic hat we can pull a 19 inch tv out of and if you ask me again Im going to scream!

    These things are going to be bad stuff. Just think, they might write games to these discs. Then we will have a war on our hands.

    DRACO-

    --
    Consider yourself blessed if you are sneezed on by a dragon and only get wet, it could have been a fireball.
  13. Capitalism Beats Environmentalism once more by gessleX · · Score: 5, Insightful

    The United States, a disposable nation. We build our lives around the convenience of Dixie cups, Saran Wrap, dime store paper plates, a Ziploc bags.



    Now, disposable movies. Like we needed one more thing for the landfill?



    CSS encryption + these two companies = more AOL cds



    Waste products.



    As Nancy Reagan was once said, "Just Say No!" :)

  14. DivX is not the best comparison... by singularity · · Score: 5, Interesting

    The best comparison to this technology is renting a DVD from your local Blockbuster. While I am not a big fan of Blockbuster, per se, I see absolutely *NO* advantages of this technology over renting at Blockbuster.

    At Blockbuster, I walk in, give my $4, and walk home with any movie on DVD. I can watch this movie any number of times in a certain time period. With these discs, I walk into Blockbuster, put down my $4, and walk out with a movie on DVD that I can watch any number of times in a certain amount of time.

    Why, then, would anyone get one of these?

    Well, I suppose you do not have to return these new movies, but is that a big enough incentive?

    If you charge $3.99 for one of these movies, I assume that Blockbuster is going to walk away with $2 per disk. That is a 100% return. On the other hand, if Blockbuster buys a new DVD for $20 and rents it 15 times at $4/rent, that is Blockbuster walking away with a 300% return on the investment.

    On top of that, Blockbuster still has the movie! They can continue to rent it out, or sell it as a previewed move for $10, making even more.

    No, this makes no sense for consumers or for the rental people.

    --
    - (c) 2018 Hank Zimmerman
    1. Re:DivX is not the best comparison... by Rain · · Score: 4, Informative

      While I think your comparison is ultimately correct, it costs a lot more than $20 for Blockbuster to get the movie, thanks to the wonderful people at the MPAA. If you read the copyright notice at the beginning of practically every DVD/VHS, I'm nearly positive that it forbids you from renting out a regularly priced copy. Instead, Blockbuster et al. have to buy a very price-inflated (I don't know how much, exactly, but I believe it to be >$100) copy of the DVD to be able to legally rent it out to customers.

      Because of the high cost, the read-limited CDs may interest the smaller rental chains: it may be more profitable, and certainly more profitable in the short run, to sell the defective DVDs.

      Of course, I really doubt this will get far. We all know the legacy of DivX (which is a better comparison than nothing), and judging by how people react when told about the DMCA and friends in plain terms, the MPAA and RIAA are already getting away with a lot more than J. Random Consumer would like. If they aren't sneaky about it (and I don't know how they could be here), I doubt people are going to go for it.

  15. Re:Gotta love capitalism... by skotte · · Score: 4, Insightful

    on the contrary. buying a one time DVD is not at all like renting or pay-per-viewing.

    pay per view is conducted entirely fFrom the comfort of my house. all i have to do is (depending on my provider) make a phone call, or switch to the desired PPV channel and hit 'select' it requires little to no planning, and creates no effort on anyones part. in effect, it is pure money fFor the cable company, and simple entertainment fFor me.

    renting a movie meanwhile allows me to view a movie a dozen times over a weekend. or at least replay a specific scene i might have missed while the phone rang or whatever. call me spoiled, but i absolutely love replaying cool/weird/important/packed scenes.

    single use CDs are a stupid stupid idea, because they contain all the inconvenience of renting a movie, with all the inconvenience of PPV.

    (this is not a troll)

  16. Re:One time? Pfft...easy.. by FastT · · Score: 5, Interesting
    Blockbuster want these more than life itself.
    Wrong. Late fees, which frequently cost more than the original rental, are a major revenue stream for Blockbuster and other movie rental companies. They don't have any incentive to back this sort of technology.
    --

    The only certainty is entropy.
  17. An Application by rlp · · Score: 5, Funny

    How 'bout a copy of Battlefield Earth that self-destructed before you watched it. I'd pay some bucks for that ...

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    [Insert pithy quote here]
  18. Warner Brothers = cheap by LetterJ · · Score: 5, Informative

    I read an article in the paper this week that pointed out that Warner Bros Studio is irritating many other studios with their pricing strategy. WB wants regular DVD's to become impulse items like magazines and priced accordingly. They are already pricing new titles at $15US and many at $10US. If WB keeps up this strategy, it'll be pretty hard to sell a one-view DVD for $2US when many full DVD's are only running $5-7US.

  19. Re:DivX by telecaster · · Score: 5, Funny

    (AP) - Hollywood Exec's have filed a lawsuit against... All of Mankind.

    Hollywood Executives today have filed a lawsuit and a motion to stop all
    of Mankind from infringing on what they calling "long-term memory copyright infringment".

    It seems that Hollywood fears that Mankind might actually retain copyrighted
    material in long-term memory -- which Hollywood claims is a violation of the
    digital copyright laws.

    Tom Werner has been quoted recently as saying: "We've suspected for a long time
    that most people retain what they see on television or in a movie for months, and we
    believe that we are losing millions and maybe billions of dollars of revenue
    because of this phenomenon. What we'd like to see is that all of Mankind simply
    forget what they just saw within in a reasonable time frame, or atleast until
    AFTER a show goes into syndication, and NOT steal copyrighted material by holding
    it in memory."

    The Holywood heavyweight and creator of Friends, a popular televion show which
    airs on NBC, has been working closely with lobbyists to try and move a
    bill into congress that would mandate all of Mankind to simply erase what
    they watched on televsion or saw in a theatre within in a "reasonable time frame" before
    they are in a 'copyright violation situation'.

    Opponents of the law are having problems the language, mainly around the
    terms "reasonable time frame". But insiders believe that eventually Hollywood
    will be succesful in moving this law through congress and by doing so it will
    require all of Mankind will to eventually forget anything that has been
    copyrighted or trademarked. If Mankind does not do so in a "reasonable timeframe",
    they (we) could stand to pay another "rental or transaction fee comparable to
    the original fee."

    The Artist Formally Known As Prince, has issued a
    press release by saying, "The System is broken and now they need to find another way to
    make more off the work of the actor, artist and musician. The artist is the
    real loser in this situation. Now company's want to collect on copyrighted material
    that you've remembered? Where and how does the artist get paid for this?
    And what if two people want to swap memories? How do they handle that?
    I think this will only force more artists to move towards a 'lifetime
    memory subscription model', this way it will cut out the middle man and ensure that
    the artist gets what he or she deserves."

    ...hey, its friday