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DoubleClick Gets Into Spam

Posted by timothy on from the now-with-50-percent-more-evil dept.

keytoe writes: "Well, just when we thought everyone's favorite Privacy Snoop was starting to mellow out a bit, we discover this little tidbit. DoubleClick is now branching out from the ad serving business into the SPAM business due to the fact that direct email marketing 'is one of the few forms of Internet advertising that is thriving.' Using DARTmail, you can now target your bulk mailings 'based on profile data.' I wonder which profiling data they're talking about. Perhaps, say, all the data they've been collecting for years?"

5 of 362 comments (clear)

  1. time to change /etc/hosts again... by lyapunov · · Score: 2, Redundant

    127.0.0.1 localhost.nmsu.edu localhost doubleclick.net

    --

    Either give it away or get top dollar, but never sell yourself cheap.
  2. Re:according to WHOM? by Arandir · · Score: 0, Redundant

    It costs a spammer zero dollars and zero cents to send out an email to one million people. If only .001% of the recipients reply and buy that's 1000 new customers. That's damn effective.

    --
    A Government Is a Body of People, Usually Notably Ungoverned
  3. tank 'em via DNS by rf600r · · Score: 0, Redundant

    I tank doubleclick and everything they do to 127.0.0.1 I suggest you all do the same.

  4. Re:according to WHOM? by aardwolf64 · · Score: 0, Redundant

    Consider this... A company that uses Spam sends out 1 million offers, and gets a 1% rate of ppl accepting the offer. That's 10,000 suckers. How much did sending the 1 million e-mails cost the spammers? Probably $30 or so... just enough to buy one of those programs that harvests e-mails. So... in the case of spammers, they think "what have we got to lose" and let quantity try to make up for quality...

  5. Re:Spam's hayday by lyapunov · · Score: 1, Redundant

    at least that is better than getting spam about herbal douches.

    --

    Either give it away or get top dollar, but never sell yourself cheap.