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Japanese Video Chain Cashes in on Mobile Internet

Posted by timothy on from the what-you-watch-when dept.

Matthew Rothenberg writes: "CIO Insight has a case study that describes how Tokyo's Tsutaya video stores are tracking their users' shopping habits in real time via NTT DoCoMo's i-Mode wireless services and devices. 'We're not interested in merely renting videos to people,' Tsutaya founder Muneaki Masuda says. 'We're collecting lifestyle information, and the possibilities of that are, over time, enormous.'"

2 of 150 comments (clear)

  1. Huh... by GTRacer · · Score: 1, Flamebait
    Leave it to the Japanese to use their l33t cellphone network to collect personal info...

    Fist?

    GTRacer
    Could it be?

    --
    Defending IP by destroying access to it? That makes sense, RIAA/MPAA. Go to the corner until you can play nice!
  2. Already in the US folk! by Anonymous Coward · · Score: 0, Flamebait

    I have to write in as Anon Coward because this breaks an NDA, but there is already a large USA video rental chain (gee guess who) that is doing this, and planning on implementing this with wireless devices in the near future.