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Japanese Video Chain Cashes in on Mobile Internet

Matthew Rothenberg writes: "CIO Insight has a case study that describes how Tokyo's Tsutaya video stores are tracking their users' shopping habits in real time via NTT DoCoMo's i-Mode wireless services and devices. 'We're not interested in merely renting videos to people,' Tsutaya founder Muneaki Masuda says. 'We're collecting lifestyle information, and the possibilities of that are, over time, enormous.'"

6 of 150 comments (clear)

  1. Bad movies by Capt.+DrunkenBum · · Score: 3, Funny

    I guess I won't rent that copy of "Dude, Wheres my car."

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    Not everyone deserves a 320i

  2. Now that sales are tracked... by gpinzone · · Score: 4, Funny

    ...will this mean less sales of bukake films or more?

    1. Re:Now that sales are tracked... by Ralph+Malph+Alpha · · Score: 0, Funny

      stupid amelican. eblybody knows that scatologicalu poluno firmusu is far more popura than bukkake firmusu.

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      EBAY SAFETY TIPZ!
  3. Re:Not In the US? by shawnmelliott · · Score: 2, Funny

    They must not do a very good job because you can have late payments due in one store... in one side of town and then go to another... on the other side of town and they'll let you rent.

    Not what I exactly call a national infrastructure of info. What I gather these people are wanting to do this nationally and thus profile a persons daily habits.

  4. Isn't it wonderful... by Anonymous Coward · · Score: 2, Funny

    how companies in Japan work...

    Step one sell iMode phones.
    Step two ...
    Step three profit!

  5. Re:At what point... by phunhippy · · Score: 3, Funny

    You Say: On the other hand, if that 90% of the people, instead of ignoring the flyers, punched the flyer-hander-outer in the nose and burned down the flyer-hander-outer's store, you'd see a sharp decline in flyer-hand-outism.

    I say: Does this mean we can and should beat the living shit out of jehova's witnesses and other god loving preacher type monstrosities that come my home door? sounds like a great idea to me!