Questions over the Windows Trademark
TTop writes "As part of the Lindows lawsuit, the judge has preliminarily ruled that there are 'serious questions regarding whether "Windows" is a non-generic name and thus eligible for the protections of federal trademark law.'"
I've always been bothered by Microsoft's habit of naming things using common
words (Then again, my history of naming things includes confusing and bizarre
names like 'Slashdot' and 'AnimeFu'
so what do I know? :)
How old is X-Windows? Is it prior art?
There was a similar court case in the UK recently.
McDonalds took Yu Kwan Yuen, a chinese retaurant owner to court for naming his restaurant "McChina". The judge was quite correct in ruling that McDonalds could not monopolise the prefix "Mc". It means "son of" in scottish, and Yuen had been living in scotland for some time and adopted "McChina" to indicate "Son of China".
But would he have named his restaurant McChina if McDonalds didnt exist?
This is a similar case to the Lindows situation. Although they are deriving their name from a generic source, they are (to some extent) stepping on somebody else's turf. I'm not sure what the right answer is, but certainly in the McChina case I think it wsa the correct outcome.
I think it's unfair, but you can trademark common english words. I just herad a report on NPR last week discussing the legal basis of a compnay trademarking a memory pill called "Senior Moment." A law profesor said it is OK to do.
But, he also said other people can trademerk the same name as long as the two products do not belong in same category (such as software) and do not fool consumers. Therefore, it would be perfectly leagl to start a Microsoft clothing line (or windows clothing line). As for Lindows, it may be considered confusing to the lay consumer to have a Windows and Lindows OS in same market. But IANAL so don't quote me in court if MS tries to clean your clock when you sell Microsoft brand T-shirts.
--- RFC 1149 Compliant.
However, naming something Windows was a bad idea (again, for trademark law)
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Microsoft started using using common generic names after hiring a marketing suit named Rowland Hanson whose previous experience had been with Neutrogena.
Word & Chart, were the first to be name generically. What isnt commonly known is that Gates had to be argued and cajoled into using Windows, he wanted to call it "Interface Manager"
Incidentally, Hanson was among the first to throw software samples into magazines (freebie demo disks). Given his past experience, it was a small leap from throwing perfume samples in Cosmo, to program samples in PC Week.
My $0.02
I realize that MS might not have as open-and-shut case as they want, but I doubt they'll lose this, simply because of the intent of the Lindows guy.
He's selling a directly competing product, with a name that differs from Windows by only one letter. This is perfectly analogous to trying to sell a competing cola called "Loca Cola", or some such. He's clearly trying to derive benifit from the "Microsoft Windows" trademark.
www.uspto.gov
It looks like there are a lot of Windows(tm) out there.
There's one aspect of Apple vs Windows that is pretty different, though. "Apple" had no special meaning within the computer setting, wasn't a computer-specific term, etc. until that company entered the business. "Windows" was an increasingly commonly used word with special meaning within the computer setting, before Microsoft introduced that product. Their calling a product Windows was no less stupid than if I introduce a product called "RAM" or "disk" or "pointer" and then claimed I had a trademark on the word.
Actually, I did once write a [pretty crappy and dubiously useful] C64 program called "Sloppy Disk". If I had sold it, and spent a lot of money marketing it, would we now be living in a world where people have to say "Disk is a registered trademark of the Sloppy."? No way.
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