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DoubleClick Settles Privacy Lawsuit

Posted by CmdrTaco on from the step-in-the-right-direction dept.

daemon lover writes "DoubleClick settles lawsuit and agrees to delete consumer information. " There really isn't a lot of substance in the article beyond saying that they will adhere to a stricter privacy policy besides purging their db.

3 of 72 comments (clear)

  1. Re:OK, I'll do your damn research by Tackhead · · Score: 3, Funny
    > Clear Notice: The company's privacy policy will include easy-to-read explanations of its online ad serving services.

    New explanation: Any personal data not nailed down, is ours. Any personal data we can pry loose, is not nailed down.

    > Enhanced Choice: If the company collects personally identifiable information, previously collected clickstream obtained by the company from across web sites can only be combined with the personally identifiable information after the provision of clear and conspicuous notice to the Internet user and receipt of the Internet user's opt-in choice.

    <font size = microscopic> By clicking either "I accept" or "I refuse", you agree that you have opted in to receiving our marketing materials, and that you wish us to resell your data to anyone who wants it.

    > Consistency: The company will ensure that an Internet user's online data will not be used in a manner materially inconsistent with the privacy policy under which it was collected, [ ... ]

    ...which becomes much easier, now that all "privacy policies" these days are variations on "All your data are belong to us!"

    > Purging of Data and Cookie Life: The company will institute internal policies to ensure the protection and routine purging of data collected online. [...]

    Potential new internal policy: "To prevent our database from overflowing, every once in a while, we use the old cookies as primary keys of the new database, and reconstruct the data as users create new ones. Hey, it's an internal policy, it's not like anyone can prove otherwise!"

    > Settlement Compliance: A nationally recognized independent accounting firm will conduct annual reviews for the next two years of DoubleClick's compliance with specified terms of the settlement,

    ...and we thank our Andersen Consulting guy for getting such a great deal for us with Arthur Andersen!

  2. But...but...but... by Drunken+Buddhist · · Score: 2, Funny

    Printer: $50
    Enough paper to print out total of collected consumer information: $8,000
    A way to get around losing valuable information to a lawsuit: Priceless.

    Capitalism Express, some things trickery can't buy, for everything else, well, you just don't need it anyway.

    --
    -1, Disagree is not a valid option. Troll, Flamebait and Offtopic are not a substitute.
  3. Re:Deleting Customer Information by Anonymous Coward · · Score: 1, Funny

    "...At the moment..."???

    Are you on drugs or what? Corporate America has been lying to us for ages.