Browser Becomes Billboard

MikeKD writes "Citing a desire to 'enhance the user experience', United Virtualities is 'preparing to introduce a product [called Ooqa Ooqa] that will allow advertisers to automatically change the appearance of Web browsers, usurping some of the functions built into popular browsers...', according to an MSNBC article--and all this supposedly without downloading any additional software. UV says a lot of sweet things about being able to turn it off and allowing the web sites to customize the degree of intrusion (from reverting to normal form when leaving to retaining the rebrand even after leaving), but does anyone think advertisers will restrain themselves? Not I." Friends don't let friends use browsers susceptible to this.