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Sharing Doesn't Hurt

Freeptop writes "Here's a fun followup to an old slashdot article: Eric Flint just posted another Prime Palaver article on the Baen Free Library. In this article of his, he talks about the effects of posting his books for free on the library. Specifically, he uses his own royalty statements to show that sales for his books have gone up whenever he has made them available for free. As usual, Mr. Flint writes a well thought out article demonstrating the pointlessness of encrypting e-books, and this time, he has proof to back up his assumptions."

21 of 266 comments (clear)

  1. Imagine that! by kgarcia · · Score: 4, Insightful

    You provide your customers with a free, easy (and legal) way of previewing your products, and they feel compelled to buy them. Who would have thought?

    1. Re:Imagine that! by Beryllium+Sphere(tm) · · Score: 3, Insightful

      What would happen if the preview were as good as the for-sale product?

      Dead-tree books are still a first-rate display technology. If reading on the web were as portable and easy, I wonder if there'd still be a boost in sales.

    2. Re:Imagine that! by Jason+Earl · · Score: 3, Insightful

      I am rather new to this whole e-book technology (I have only had my visor for a couple of months), but I have pretty much decided that dead-tree editions have gone the way of the dodo for me. I like reading on my visor. My visor is much lighter than a hardback, the display is comfortable, and with a sprinboard Compact Flash adaptor I can carry around a ridiculous amount of books.

      That being said I still think that Baen has the right idea. I hadn't ever read anything by Eric Flint, and now I am completely hooked. Unfortunately, you can't simply download the latest two books in the Belisaurius series. You have to purchase them. In fact, you can't even purchase them outright. You have to purchase a set of four e-books for the princely sum of $10. Even if I don't like any of the other books that's a pretty good deal. It's certainly worth being able to carry the entire series around with me without looking like a doofus. And by bundling the books this way Baen might get me hooked on another of their authors.

      That's what I want, and I am not paying for anything less. I am willing to rely on Project Gutenberg, individual authors, and Baen until the rest of the publishers figure that out.

    3. Re:Imagine that! by NoData · · Score: 3, Insightful

      I also wonder what his attitude would be if, for instance, Ace started publishing paperbacks of one of the books he's put up at the Free Library for $1 less than Baen and not paying him any royalties.

      Providing a sample of art for FREE is very different than profiteering off of somebody else's work. This is one of TWO (and only two) circumstances where I think copyright law has any legitimacy. 1) you shouldn't be allowed to make money on someone else's back. 2) you shouldn't misrepresent a piece of work (e.g. as your own, a manipulated version as the author's, etc.)

  2. So... by sean23007 · · Score: 5, Insightful

    Why? In most cases, simply because they don't really know anything about the writer and aren't willing to spend $7 to $28 just to experiment. So, they keep buying those authors they are familiar with.

    But wait- that means that authors would have to start... writing better... what about... how come....? Pffft, all this "library" does is promote healthy competition and publicize good works by unknown authors, which effectively ruins the monopoly held by the big names in the business. So actually, this library with its free postings does lower sales... of works that aren't as good.

    --

    Lack of eloquence does not denote lack of intelligence, though they often coincide.
  3. I think the biggest problem is.. by Sc00ter · · Score: 5, Insightful

    That unlike most consumer goods, like VCRs or portable radios, is that when you don't like them within 30 days you bring them back to the store and get a refund (most of the time). Sure, there's sometimes conditions, like you have to keep the box, but that's reasonable.

    Why is this not true for books/cds/software, because they assume that you copied them. This is what needs to change. If I hear a song on the radio that I like, go and buy the CD and the whole rest of the CD sucks, then I should be able to bring it back to the store and get a refund.

  4. Can we really draw conclusions? by AKAJack · · Score: 4, Insightful

    I mean, the sample size is pretty small - one book. It's promising to see this happening, but I hesitate to jump to the end result of "it works". Then again, that's books and the hot topic of discussion isn't about books.

    Even if the music companies are lying about everything else music sales are down and the actual reasons people are giving is that they download their music for "free" now instead of buying it. Yes, I've seen the survey results from the inside.

    I guess my point is that this probably doesn't apply to music.

  5. yeah but. by MisterBlister · · Score: 5, Insightful
    This guy is virtually unknown to the general public. Does anyone out there think this system would extend well to established authors (or musicians)? As a counter-point, I'd bring up Stephen King's experiment, where he allowed free download of his book and asked for a tiny donation in return. Very few of the people who downloaded the book paid for it and the project was scrapped.

    My basic point is that this guy is getting free advertising by releasing the book for free, which is resulting in some more sales than he would have gotten if nobody had ever heard of him...But the situation is much different when you're talking about an established very well-known author..And the same goes for music. MP3s given away for free by small bands may increase their market..But does anyone hear Britney Spears for the first time on MP3 and think wow, that's great..lets go buy the album? Of course not..And the the RIAA/other publish associations know this, and will quickly discount this guy's story.

    1. Re:yeah but. by nyet · · Score: 3, Insightful

      From the article:

      As a practical proposition, the theory behind the Free Library is that, certainly in the long run, it benefits an author to have a certain number of free or cheap titles of theirs readily available to the public. By far the main enemy any author faces, except a handful of ones who are famous to the public at large, is simply obscurity. Even well-known SF authors are only read by a small percentage of the potential SF audience. Most readers, even ones who have heard of the author, simply pass them up.

      Why? In most cases, simply because they don't really know anything about the writer and aren't willing to spend $7 to $28 just to experiment. So, they keep buying those authors they are familiar with.


      Which is the whole point... "big" name authors (or musicians/bands/actors/screenwriters/songwriters) stay big name BECAUSE of this effect, NOT because they are inherently better.

      That's why branding works so well in an inefficient market; it depends heavily on the consumers' imperfect information regarding what competitors exist.

      I would argue that supporting the SMALLER guy and making it harder for the more established content producers to maintain their lock on the market is a happy side effect.

      I know the RIAA/MPAA would disagree, but in this case, it helps both the producer and the consumer.

    2. Re:yeah but. by ToLu+the+Happy+Furby · · Score: 5, Insightful

      This guy is virtually unknown to the general public. Does anyone out there think this system would extend well to established authors (or musicians)? As a counter-point, I'd bring up Stephen King's experiment, where he allowed free download of his book and asked for a tiny donation in return. Very few of the people who downloaded the book paid for it and the project was scrapped.

      False. For those who've forgotten the facts (i.e. you) here's what happened: in the fall of 2000, Stephen King offered up every chapter of his book-in-progress "The Plant" for free download, with the caveat that if at least 75% of the people downloading each chapter didn't pay $1, he wouldn't release the next one. (The PDFs were encrypted to prevent uncounted freeloaders.)

      He released 7 chapters. That means over 75% of people paid him the buck for 6 times in a row. "Very few" indeed. And this was hundreds of thousands of people, despite the fact that almost no one had a dedicated e-book reader at the time and, well, e-books suck. He made hundreds of thousands of dollars off this half-a-book. (Admittedly, this is less than he makes for his paper novels.) And despite the fact that he RAISED THE PRICE in the middle!! (To $2 AFAICT.) Many, many people paid $13 for half of a serialized mystery novel that there was a very real chance they would never get to finish (as indeed happened), even though they didn't have to pay a cent to get it.

      [Caveat: I believe King fudged the numbers to allow slightly less than 75% pay rate at one point. OTOH, there were very very widespread reports of corrupted downloads, so many of the "freeloaders" were actually people who downloaded once, paid, and then didn't want to pay again just to download a working copy.]

      My basic point is that this guy is getting free advertising by releasing the book for free, which is resulting in some more sales than he would have gotten if nobody had ever heard of him...But the situation is much different when you're talking about an established very well-known author..And the same goes for music. MP3s given away for free by small bands may increase their market..But does anyone hear Britney Spears for the first time on MP3 and think wow, that's great..lets go buy the album? Of course not..And the the RIAA/other publish associations know this, and will quickly discount this guy's story.

      First of all, I think you're wrong again; except for a very small number of artists, nobody really has saturation exposure, particularly amongst people who don't listen to pop radio or MTV. Plus you're forgetting that the record labels *pay* very very large amounts of money to *get* these artists songs to be played on pop radio/MTV.

      Although no, I don't expect the RIAA will be swayed by this or any other evidence, even the evidence that Napster fueled the largest increase in CD sales in history and that shutting it down directly caused the massive drop they are currently whining about. That's because the big record labels realize that even if they would initially make more money under such a system, they would lose their power. The reason artists sign with the big 5 is that the big 5 have a oligopoly on all the distribution channels; if you add a new distribution channel that cannot be easily controlled, then artists will sign with smaller labels that give them better contracts, or not sign with a label at all.

      The sad thing is, even if such a system did decrease the sales of the top few artists (or even the total revenues of the music/publishing industry), that is still not a reason not to move toward it. The only reason we have copyright laws is to encourage as many artists as possible to go into the career of producing valuable art for the rest of us. This motivation is explicitly stated in the Constitution. The copyright laws are *not* there to maximize the earnings of the top artists or of the record labels, only to ensure that the largest amount of music is available to the public.

      In other words, if a new system has the effect of increasing the number of people who can make a decent living creating art while decreasing the incomes of the top stars already in the industry, then by the criteria set forth in the Constitution our copyright laws ought to promote that system over the current one. Instead, all the evidence is that the way those laws are currently written prevents rather than promotes their stated purpose.

    3. Re:yeah but. by Dr.+Awktagon · · Score: 3, Insightful

      As a counter-point, I'd bring up Stephen King's experiment, where he allowed free download of his book and asked for a tiny donation in return. Very few of the people who downloaded the book paid for it and the project was scrapped.

      Not true...

      1) his "donation" was actually pretty high, considering the number of pages you got (I believe it was $1 per part, with like 12 parts planned).

      2) he made (as in, clear profit after expenses) about half a million. He considered it a success, though not as much income as his print books (obviously.. and he botched a few things, including lack of notification when new parts were put up.)

      He wrote a letter to NYT or whoever had written an article about it, describing how he felt it was a success. But of course the big publisher didn't print his letter.

      As for your point that this only helps unknown authors, I have to wonder, so what? Let's treat music and writing and art like any other industry, where there are few or no "superstars". Sure there are high-profile lawyers, doctors, programmers, etc., but they don't make a large percentage of the profits in their respective industries. We should support smaller artists, so that being a recording musician isn't like playing the lottery, it's like having a normal job.

      I've also heard people saying that sharing hurts the little guy and not the big guy, so I guess it's a matter of opinion.

  6. It's different by teslatug · · Score: 3, Insightful

    Most people prefer the deadtree version, so they might download the e-book and see if they like it, but ultimately I think they buy the paper version to actually read it. This is different from CD's and DVD's since those you can enjoy listening and watching right after you download them. I know a lot of people buy the CD's they have downloaded if they like them, but I am also sure that there are many more who do not.

  7. This works for books because.... by Typingsux · · Score: 3, Insightful

    Reading entire novels on your computer screen will never be as comfortable as curling up on the couch or bed.
    People start reading Eric Flints books online, get tired of the computer screen, like the book and purchase it.
    Then they comfortably read the book via the aforementioned places.
    This won't work successfully for all medium like music as has already been demonstated.

    --
    The above post is an editorial, the poster cannot and will not be held responsible for all or in part for it's contents
  8. buuut.. by b-side.org · · Score: 3, Insightful


    just like music, this only holds true for works which would normally sell below a certain threshold.

    the market rules for an unknown indie rock band are not the same as for metallica - the indie rock band will earn sales by exposure, metallica will lose them through pirating.

    same mechanism, different results.

    --
    Indie rock lives! b-side!
  9. Not a Napsterite, but I'll respond... by pagsz · · Score: 5, Insightful

    Point well taken. There certainly is a difference between an artist offering up his/her works and having them forcibly taken.

    However, this article points to the stupidity of the publishing industry (and by extension, the MPAA/RIAA)rather than the illegality of services like Napster.

    File-sharing could be a boon to these guys if they would just pull their heads out of their asses. Rather than hurting sales, file sharing has been demonstrated to help it (small sample, but it's certainly far more evidence than the MPAA or RIAA can provide). Instead, they push for anti-copying legislation (CBDTPA).

    It's just so pathetically ironic: in their attempts to stop piracy, they push more people into seeking illegal alternatives (who wants to pay $30 for a crippled CD when the good tracks are available online for free; no encryption is uncrackable).

    And the very thing that they're fighting is the one thing that could save them. As I see it, the internet will leave them in the dust if they don't stop fighting it. Non-mainstream, quality artists will begin bypassing the MPAA/RIAA for internet alternatives. Then things will change.

    Aw, hell, who am I kidding? A CBDTPA type-bill will pass, and free will equal illegal.

    Extreme optimism and extreme pessimism in the same post? I better get my head checked, I may have schizophrenia,

    --
    -- If any of the above made sense, I assure it was purely by accident.
  10. I love books by rossz · · Score: 4, Insightful

    I love books a lot. I have more books than I have shelfspace for. They are crammed into every bit of spare space in three different rooms. My wife and daughter are just as bad. Actually, my wife is worse than me because she will buy the same book in two different languages.

    Putting a book online will not prevent me from buying a real paper version of the book. It might get me interested in it enough to buy it.

    As for Stephen King's experiment. He went about it the wrong way. Replacing a book with an electronic copy just isn't going to work. I can't lay in bed on a lazy Sunday afternoon and read an ebook. I can't bring it along when I'm going somewhere where I know there will be a wait (e.g. doctor's office) or when I go in that little room with so much privacy.

    Sometimes I go through my shelves without anything in mind and run across a book I haven't read in years. It's like bumping into an old friend. You just don't get the same feeling browsing through a directory listing.

    --
    -- Will program for bandwidth
  11. Stephen King wasn't too bright by Catiline · · Score: 3, Insightful

    As a counter-point, I'd bring up Stephen King's experiment, where he allowed free download of his book and asked for a tiny donation in return. Very few of the people who downloaded the book paid for it and the project was scrapped.

    Alright, let's look at the comparison:
    Baen: Here, have these books for free. They're lesser known authors but we think that you'll enjoy them. Or if you want new titles, we have a pretty cheap subscription deal.
    King: I'm going to try this e-book thing. Since my time is too valuable to just give the work away for free, I'm asking that you (after downloading the book) send me a tiny donation. You know, just a way of saying, "Thanks".

    Sure, huge similarities there. One offers hassle-free books (or a $15/month subscription deal for "front list", new books) where what you get is either outright free or the traditional pay upfront, versus "oh if you like this inconvenience yourself to send me a buck". I'm sure that's similar enough that consumer preferences, such as wanting simplicity in the sale process won't distort your figures.

    Think about it-- wasn't shareware a flash in the pan marketing method? As long as people could only easily trade files on SneakerNet, shareware piracy didn't get too bad. Nowadays though, the modern Internet makes it easy to distribute warez (what with P2P and easy to setup hhtp/ftp servers). And that's a fact every media format faces. Right now, most of them are arguing for stronger control. On the other hand, I'm quite glad to see Baen (literally) take the wind from the sails of those who argue that "piracy causes lost sales".

  12. Interesting, but inconclusive. by interstellar_donkey · · Score: 5, Insightful

    Trying to draw parallels between free music and text publishing in relationship to weather they help or hurt sales is an apples to oranges situation.

    On the surface, distributing pirated books should be a heck of a lot easier then music. The file size is small (espically in unformated plain text). There is a slightly more difficult situation of getting the printed page to electronic format, but a bored pirate with some OCR software and several hours to kill should be able to do it with little problem.

    So, why is'nt anyone trading pirated books? Part of this has to do with a declining love of the medium found in the Internet generation. But I suspect more is found in the computers inability to translate media into an enjoyable format.

    When I download a song I like, it's very easy to take the music, pump it to my stereo or burn it onto a CD, making the recording indistingusable from a purchased copy. A text file enjoys no such luxery. Lying on my couch reading off the screen of a laptop is just not as good as holding a book in my hand.

    So, when somebody goes online and sees a free book they enjoy, the next logical step is to purchase the thing, because having an actual book format copy is better. There is little value added, other then album art/liner notes, and the knowledge you've done the right thing, by going out and purchasing music.

    That having been said, I still think unrestricted free trade of music is a good thing, and helps the artists in the long run. I just don't see this article as being a credible argument for that.

    --
    The Internet is generally stupid
  13. to the RIAA and MPAA by Avery_Zero · · Score: 3, Insightful
    I read this article a couple days ago (even submitted it to /. ), and I think the main message to grep out of this is for the MPAA and RIAA to back up their arguments with proof. Eric provides hard data in the form of sales figures that show, pretty conclusively, that the existence of free copies of his books actually increased sales (een those that were made freely available). While I will grant that the book publishing industry and the music/movie publishing industry are different animals, I would call upon the RIAA/MPAA to give us some data to back up their arguments. Take a chance, do some research, make pretty graphs, whatever! Just stop treating us (your customers) like theives, ok?

    Avery

  14. Reminds me of my brother by freeweed · · Score: 3, Insightful

    In his last apartment, the computer was in the living room. When the wife was on the couch reading a book, if he sat and watched TV, it was 'quality time'. If he sat and read, it was 'quality time'. If he sat and picked his nose... well you get the idea.

    The minute he went on the computer (generally doing things like reading and coding, things most people would consider at least a bit more useful and rewarding than the idiot box), she freaked.

    I find this sort of antipathy towards computers is all too prevalent in our society. Then again, it's what keeps us in high demand, I suppose... :)

    --
    Endless arguments over trivial contradictions in books written by ignorant savages to explain thunder in the dark.
  15. Re:It's STILL the paper... by hacker · · Score: 3, Insightful
    When the music industry realizes that people are buying media, not music, we'll all be better off. To make it more attractive, we would probably see better quality album inserts and other items that make buying the CD worth the money.
    Except that the RIAA and MPAA would then charge much more for that same disk, thus starting the whole cycle over again. CDs cost too much already. The recording industry makes billions a year, while artists are being sued because they need to claim bankruptcy just to eat and pay the rent.

    Just because you see them on MTV or hear them on the radio doesn't mean they're not slaves to their record contract, and the threat of being sued for trying to get out of the contract weighs over their heads.

    The whole record industry, movie industry, copyright/trademark/intellectual property law industry is dirty, and needs a really healthy washing.

    My fear is that soon the SSSCA/CBDTPA or a similar law will be passed, and free will be illegal. "If you didn't pay for it, you must be breaking the law, because we have to make money on everything you do!"