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Computers and Cars: A Maddening Experience?

Johnny writes "The nytimes has a review of the new BMW 745i iDrive system. The iDrive system combines some 270 functions, some accessable by voice, into one tactile feedback joystick mouse thingy. While maybe easier for computer junkies, the reviewer finds the interface 'maddening, especially at first' and wonders out loud what a car from Microsoft might be like, citing that the 745i offers a clue. Without a key, a floor shifter or really any buttons, this might be the future for cars, are the masses ready to wrestle with computers just to go to Wawa for milk?"

8 of 451 comments (clear)

  1. Good Article at K5 by geoffsmith · · Score: 5, Informative

    There's another fairly balanced article and discussion about iDrive over at Kuro5hin that's worth checking out. The author has similar mixed feelings about the technology, and talks about how other car manufacturers like Saab and Audi are developing similar systems.

    Websurfing done right! StumbleUpon

  2. The hidden costs of automation by b.foster · · Score: 5, Informative
    One of my college buddies is an actuary now, and he works for a large insurer to set rates and assess risk in automotive applications. When this car first came out, we had a good talk about it, and I learned some interesting things that may sway consumers away from computerized car interfaces. Among his comments:
    • The electronic parking brake is unintuitive and dangerous. One of the factors that make some cars safer than others is the ease of use of the parking break in situations in which the main brake lines lose pressure or the pedal snaps off. This causes the liability and collision insurance rates to be slightly higher.
    • A standard shift lever on an automatic transmission is considered a safety feature, as both the position and the dash lights make it immediately apparent to the driver that the car is in gear. The 745i has only the light, and even at that, the light is stuck in the middle of a confusing, crowded console. This also increases risk and thus insurance rates.
    • The fact that many Americans are afraid of technology and unable to perform a task as simple as changing their VCR clock or installing a new hard drive is a chilling reminder of the fact that valets, test drivers, and other "guest drivers" of the 745i will be putting the driving public at risk and increasing the owner's insurance rates.
    • Since it is extraordinarily difficult to do something as simple as turning on headlights or changing the radio station, the driver's attention is likely to be diverted from the road.
    All told, my actuary friend told me that the insurance rates for the first year that a driver owns a 745i are going to be astronomical. Rates for successive years are slightly lower, although the vehicle is generally regarded in the community to be a threat to life and property, and a lawsuit waiting to happen.
    1. Re:The hidden costs of automation by Jeffrey+Baker · · Score: 4, Informative
      The electronic parking brake is unintuitive and dangerous.

      Why? In the BMW if you punch the parking brake button (not controlled by the main iDrive controls, but with a dedicated button on the driver's left hand) while moving, you induce a computer-controlled panic stop on all four wheels. This is way better than a lever-controlled rear-wheel parking brake, because in a panic situation the driver is likely to pull it up too hard, lock up the rear end, and spin.

      I'll agree that the rest of the car sucks. Even the seating is cramped!

  3. Maddening it is... by xenophrak · · Score: 5, Informative
    I consider myself a computer junkie, and I also have a smaller version of said company's cars. While I was waiting for the service to be finished one day, I hopped into a new 745i that they had on the floor.

    The car is a real technology lover's paradise: active suspension, GPS, umpteen dozen little controls over everwhere. And yes, there is a key, but it's just a little puck that you insert into the dash. It has it's own little computer and calculates rolling security codes on the fly to foil car theives.

    Now about the only thing I didn't like was the stinking iDrive system. It just plain sucks!! It way to hard to control things that I used to be able to push a button and do. Like surfing through three levels of menus just to turn on the defroster. Stupid.

    The interface itself is ok, the button is hard to get used to becuase it is a joystick and wheel/button in one. And when you do something illegal it vibrates. Slick enough, but the interface is god awful.

    Luckily this thing controls non-critical functions, I could see lawsuits brought if it controlled the gear selection or traction system.

    Someone also told me that the software inside the iDrive is actually WinCE, can anyone verify this? If so, it would be truly a MS car after all.

    BMW has a good track record of innovation, but I think this is a serious detour.

    --
    Contrary to popular belief, life is not a bitch. It is far far worse.
    1. Re:Maddening it is... by morcheeba · · Score: 3, Informative

      >Someone also told me that the software inside the iDrive is actually WinCE, can anyone verify this? If so, it would be truly a MS car after all

      Yes, it runs Windows CE for Automotive V3.5. (see also) The system was done by Siemens VDO Automotive AG.

      Also, the iDrive demo kiosk runs a windows variant (it was crashed one day, surprise!). I don't know if it shares any of the code with the real product, but it looked pretty functional, so either it does, someone spent a lot of work, or they had a UI-design tool that could spit out both WinCE and Flash.

  4. BMW 745i by BWJones · · Score: 3, Informative

    On a recent business trip, I had the opportunity to drive a new 745i. All I have to say it what in the hell was BMW thinking? My first impression of the car walking up to it was, wow.....it's ugly. My next impression was sitting in the drivers seat and wondering how to turn on the headlights. (it was night) I kept thinking that this was absolutely like a Microsoft designed interface.

    Any vehicle that has a user interface so non-intuitive that one needs to pull out the owners manual to adjust the mirrors, figure out how to shift, and turn on headlights is just plain bad design. And what is up with the parking brake?!!? Furthermore, I like being able to determine what gear I am in by touch, not having to look at a display someplace. BMW vehicles in the past have had wonderful driving experiences with intuitive placement of controls, but if this is the way things are going with BMW, I will be looking at Audi (the A8 is a wonderfully understated and competent automobile with a superlative driving environment.) BMW should know what they are doing and I can only hope this is an accidental release. (They got it right with the Mini afterall.)

    Quirky is one thing (Porshe and Saab with weird places for the ignition key), but the 745i's interface is downright unacceptable, bordering on dangerous.

    --
    Visit Jonesblog and say hello.
  5. Seems highly dangerous to me... by JaredOfEuropa · · Score: 2, Informative

    I remember another car with a similar system, perhaps Alfa Romeo. The problem with a "one knob control" is that
    a) Many functions will be not directly accessible, but in a submenu. Instead of just turning up the heat you have to go Climate control->Temperature-> and then adjust. This puts some strain on the driver I imagine, much like handling a mobile phone.

    b) Because of that, one needs feedback in order to know what one is doing. You will either have to look at a little screen (like in the Alpha Romeo) and take your eyes of the road (very dangerous), or listen to voice feedback and go through the menus that way (very annoying and slooow).

    I much prefer old-style controls, so I can just blindly reach for the various buttons. No need to look at them even briefly. By all means improve the controls by laying them out well, or automating part of it, like for example the climatronic system. But please leave me with ordinary buttons and knows, don't make me use some daft menu. I am all for gadgets and such but this is plain dangerous.

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  6. Re:OLD computer humor, but on-topic... by mini+me · · Score: 3, Informative
    And I seriously hope that Microsoft never even starts thinking about building a car.

    From: http://www.microsoft.com/insider/bmw7series.htm

    When we heard about BMW's telematics vision, we knew the exceptional quality in Microsoft technology would fit hand-in-hand," said Bob McKenzie, general manager of Microsoft's Automotive Business Unit.