Slashdot Mirror


Pop-Under Ads Patented

gopherdata writes "The Oregonian is running a article about a company, Exit Exchange, that claims to have invented the pop-under ad and is currently in the process of patenting it. According to the article the company hopes to collect royalties from other companies using pop-under ads. Are two lines of javascript worthy of a patent?" On the other hand, this is one stupid patent I'd love to see held up, just so that the licensing fees could discourage advertisers from attacking their potential clients.

8 of 320 comments (clear)

  1. too bad. by cygnus · · Score: 4, Funny

    unfortunately, this patent is enforcable, since it's filed underground underneath the patent office and only available once you leave the building.

    --
    Just raise the taxes on crack.
  2. Is it possible...? by RobinH · · Score: 3, Funny

    Would I be able to patent the act of patenting stupid, obvious ideas? Then I could get a royalty from the next person who tries to patent something like breathing. Maybe I could patent the process of obtaining a patent on someone's genes - now THAT would be lucrative!

    --
    "I have never let my schooling interfere with my education." - Mark Twain
    1. Re:Is it possible...? by Phexro · · Score: 4, Funny

      "Would I be able to patent the act of patenting stupid, obvious ideas?"

      No, but you might be able to get one for beating dead horses.

  3. money spent on research? by Weh · · Score: 3, Funny

    So how much money did it cost to research the concept of a pop-under ad? Did they spend years in developing and perfecting the concept? What a load of crap. Someone should patent reasonable thinking in patent offices, there sure doesn't seem to be much prior art.

  4. Re:Fine with me by VistaBoy · · Score: 4, Funny

    Pants off? Figures you'd say that...that's what most of the pop-under ads are about anyways...

  5. Re:Bah. by nomadic · · Score: 5, Funny

    We're already tumbling head first down that slope, hitting our head on each rotation a la Homer Simpson. All this means is that jerk Flanders falls down with us.

  6. Re:better idea.. by Amazing+Quantum+Man · · Score: 3, Funny

    The goatse.cx guy?

    --
    Fascism starts when the efficiency of the government becomes more important than the rights of the people.
  7. Re:we can't have this both ways by Technician · · Score: 3, Funny

    Wow, using HTML and JavaScript can be patented! What will they think of next? Using the left button on a mouse to get something to happen? Ops, sorry that has already been patented.

    --
    The truth shall set you free!