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1394 Trade Association Adopts FireWire Brand

Posted by pudge on from the ilink-you-link-we-all-link-for-firewire dept.

MaxVlast writes in that the The 1394 Trade Association has adopted the FireWire trademark, logo and symbol as a brand identity for the IEEE 1394 connection standard in a "no-fee license agreement" between 1394ta and Apple. Apple has also granted 1394ta the right to sub-license the FireWire Trademark for use on products, packaging and promotion of the standard.

2 of 263 comments (clear)

  1. great for apple by paradesign · · Score: 4, Funny

    its like having an ad on every pc saying we're better because we get to name the shit you finally get two years later.

    --
    I want 2D games back.
  2. Re:i.link by Xenex · · Score: 5, Funny

    I find it amusingly ironic that Apple, the makers of the iMac, iBook, iPod, and many iApps call the technology "FireWire", yet Sony call it "iLink".