Homogenized Music
Mansing writes "The connections between broadcast radio and music industry are well known. In the old days, payola was the method to increase a song's (or album's) exposure. But now, the same "free market" corporate music that infects the music industry is also infecting the broadcast radio industry as well. What makes the article so informative is not the business angles, but how business has changed what is broadcast. Seeing the parallels between the recording industry's force fed music and Clear Channel's "nothing is left to whim or chance" programming, I now understand how hard it is for any non-corporate sanctioned music to become widely heard."
The market is working just fine. The problem is that the majority are willing to listen to the homogeneous crap that CCU broadcasts. You can argue all you want that the airwaves are a "public good" and not just another form of property, but in the end of the day, someone is going to be arbitrarily choosing what goes on the airwaves no matter how the power to choose is apportioned. And if it's the public (read: majority) choosing how to use that good, you can be assured they're not going to waste that bandwidth on indie rock, metal, big-band music, or African tongue-clicking.
Instead of complaining, choose one of the alternatives: listen to satellite radio, internet radio, listen to CD's (the real ones, not those phony pseudo-CD's), etc. If CCU truly isn't performing a service that people want, advertisers will stop buying airtime and it will go bankrupt. I'm guessing that isn't about to happen anytime soon.
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i think the problem here is one of bandwidth... here in the UK, we have a small number of large indepedent radio networks, as well as regional stations that are currently peddling almost exactly the same type of music as each other, all going for the least offensive (to the average listener) and most bland music 'product' that they can find, in order to maximise advertising revenue - a 'one size fits all' system.
However, I can't see that this will last for long, as soon as any of the following technolgies reach the average consumer household: Net radio, Stand alone recievers for audio-only channels over satellite, digital radio (we are a long way ahead of the US in this field, I believe, as the BBC have pushed the technology) and increased spectrum avaialbilty due to theproposed switch off of terrestrial analogue TV transmitters (which the UK governement are keen on as they stand to rake a fortune in from selling the bandwidth off).
When any (or all) of the above technolnogies are mature, then it will be possible to deliver cost-effective radio to much smaller markets (with tightly targetted adverts), so the constant search for the lowest common denominator will no longer be the best way to maximise advertising revenue, providing a wide spectrum of choice will be more cost effective.
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Check out the extensive coverage they've gotten over at Salon for the past year or so. There's about a dozen articles about various aspects of their business practices.
http://www.salon.com/ent/clear_channel/So what? I haven't listened to music on the radio since high school. Why? Well I can decide what I want to listen to for myself. If you can't investigate new music on your own then the radio telling you what to like shouldn't be a concern of yours.
Checkout some independent or smaller labels. Labels like Matador Records, Prawn Song, Fat Wreck, and may others. It's a shame that labels like Grand Royal were forced out of business for not force-feeding the status quo. Read Nude As The News for non mainstream album reviews.
Find a band you Like and check out their influences. This is a good way to find new stuff to listen to. Like Led Zeppelin? Listen to Muddy Waters. Like Trey Solo? Listen to Count Basie, Sun Ra, or Little Feet. Like Primus? Listen To Rush. Ect.
GO SEE LIVE MUSIC! If you live near a large city there are tons of show to go see, there are some good websites dedicated to finding shows in your area. Check out Jambase for example.
Trade Live Music! There are several communities for the trading of live tapes, a large number of bands ok the taping of their shows and the thousands of tapes are out there for free. One Such community Etree is a great example of this.
Listen to College radio if you live near one!
Don't complain about the lack of variety on the radio, just don't listen to it.
Capitalism does tend towards monopoly. But the monopolistic trend is countered by some things Marx never considered. Inventers, developers, people who just think outside the business box, they then provide more competition. Of course, the Monopolies will try to eat them up, but they can and do fail at that, and get washed up and forgotten.
While Communism, that's the Monopoly of the state, with no chance for competition, after all the State KNOWS what you need and want. Even if it's true for the majority, the Tyranny of the Majority is not something to be desired either.
So Monopoly, from Communism or Capitalism is bad. But at least with Capitalism, we have a chance against it.
Bill
I have to say at this point that DJ's do nothing but get my dander up anymore.
I'm only 28, so this is before my time, but it seems like the days of the Golden Age of Radio Music (50's and 60's) focussed as much on the music that the DJ played by choice as they did on the personality of the DJ. Nowadays, DJs are handed lists of scheduled tunes to spit out, leaving them completely removed from the decision-making process.
What's the upshot? You can't listen to what the DJ likes to listen to anymore. There's no musical connection to them for the audience to resonate with. Particular DJs don't have particular styles anymore. There's no recognition of individual DJs and styles, no loyalty, and no sense that (*here's the important bit*) the DJ is sharing music with you that he or she thinks is really worth listening to.
(Whoops -- there's that "sharing music" idea again.)
DJs are therefore distinguished by their chatter between songs. Which is not music. I turn on the radio to listen to music or news, not chatter. Hence, I hate DJs. They're cookie-cutter gibbering monkeys to me, failed stand-up comedians who couldn't muster enough journalistic skills to become bona fide reporters.
I listen to my local university-driven NPR affiliate, and that's all. That station has a vast library of out-of-the-way music from every conceivable genre, and the DJs get to pick and chose what they'd like to play. Sometime I hate what they chose. Other times, I'm pleasantly surprised.
Imay not know their names, but I know their styles. I love that.
GMFTatsujin