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Cradle to Cradle
According to the authors, current human technology is a product of "cradle to grave" design. We pull resources from the Earth, shape them into a product, use it, and throw it away. The problem, we've noticed as we've spread all over the planet, is that there really isn't any "away." This is certainly not the first time our endless cycle of resource destruction and waste creation has been brought to light. But the whole point of this book is to show why the usual responses we've developed are useless, and what to do instead.
Consider the typical "recycling" program. What is presented to the public as a way to endlessly reuse raw materials is in fact a downward spiral of degradation in material quality until, just as before, it becomes unusable. Sometimes the recycling process itself produces additional toxic waste. Most Americans have probably heard of "the 3 Rs": Reuse, Reduce, and Recycle (to which the authors add a fourth, Regulate). These are measures that only aim to slow the destructive cycle. In the end, the result is the same. As the authors put it, Less Bad is No Good.
McDonough and Braungart's proposed strategy is called "eco-effectiveness". It revolves around the idea that in nature, waste equals food. Other than incoming energy from the sun, our environment is basically a closed system. Whenever (non-human) life on our planet uses a resource, it is left in a form readily useable to other life. Humans must do the same. The authors envision a world where, when a material item gets worn out, you simply throw it on the ground to decompose. Buildings should produce more energy than they use. Eliminate the concept of "waste" entirely.
The authors put their money where their mouths are. In 1994 they started a design firm that puts these principles into practice. Examples of their work are downright astonishing. The firm was once hired to design a compostable upholstery fabric. According to their principles, not only did the finished product have to be environmentally neutral, so did the production process. In the end, an entire line of fabrics was put into production using a total of 38 chemicals (selected from a list of almost 8,000 commonly used in the industry). Water leaving the factory, originally drawn from the local water supply, tested cleaner than when it went in. And the fabric, of course, could be readily disposed of by tossing it onto the ground where it would decompose back into the soil without leaving toxic chemicals behind. They include plenty of other cases that illustrate how eco-effectiveness can both improve the quality of life and make for a more profitable business.
We live in a complex world, and it is absurd to think that every product and production process could be converted to produce similar results overnight. What about items that consist of metals and other elements that organic life doesn't usually process? There is a whole section of the book to address such issues. The authors also go beyond pure chemistry and physical health to discuss how environment affects the intangible quality of human life, and how applying these same philosophies to architecture and urban planning can produce amazing results. Unlike many environmental advocates, McDonough and Braungart both acknowledge the difficulties and provide a clear path for reform. They include a framework for eco-effective planning and decision-making so their ideas can be implemented as much as is practically possible at any given time, always with an eye for continued improvement down the road.
The writing in this book is extremely clear and articulate. The authors provide explanations of their ideas from historical, scientific, and business perspectives. They even manage to rip apart typical corporate and environmentalist thinking without pushing blame on anyone. And of course, the book is far more detailed and comprehensive than I could cover in a short review. It's hard to read it and not come away convinced, and I think that's a good thing.
One final note for anyone thinking it hypocritical to waste trees so these ideas could be distributed: the book is not made out of paper or printed using a conventional process. It's plastic -- waterproof, resilient, eligible for recycling in most locales, and an early step towards what the authors hope will be infinitely recyclable synthetic book-making materials.
Links: McDonough's architectural firm; the design firm mentioned in the review; a webcast of NPR's National Press Club at which McDonough talked about their ideas far more eloquently than I have."
To go through your own hard times, you can from Crade to Cradle from bn.com Slashdot welcomes readers' book reviews -- to submit yours, read the book review guidelines, then hit the submission page.
One final note for anyone thinking it hypocritical to waste trees so these ideas could be distributed:
Actually, I thought trees were a renewable resource, and when disposed of properly, paper can be biodegradable.
The only problem I see is the bleaching in some papers.
I am the evil aardvark!
Maybe a book like this could get people who live in places like New Mexico to look at how we use our EXTREMELY limited resources.
Not to mention how wasteful the rest of the world is...
Now I don't want to come off as some Tree-Hugging Hippy, but there is a lot of substance to this whole conservation thing. Just look at LA. If they don't find another way of getting water, there are going to be a lot of thirsty people in the near future. (This is the case with much of the west/southwest US).
There is more to be said for clean technologies too. They may be more expensive to implement initially, but in the long run not only do they save money, you're saving the planet so future generations don't have to clean up you mess (fuel-cells and fusion anyone?)...
*Glares at the baby boomers...*
Linux is dead.
LU
The affects of environmental damage are incremental, so it will take an enlightened authority to force these changes on society.
Why is energy an issue? We get lots of energy every day... from the sun.
It's the chemistry that's important; the material cycle must be closed.
I quibble with a couple of the reviewer's (or maybe the author's) points: life has not evolved so that waste products are inputs to other reactions; it's the other way around. Life has evolved to make use of whatever resources are available; frequently, another creature's waste is exploitable somehow. And recycled paper, even if it degrades, is still part of a closed cycle: eventually, someone or something burns (or metabolizes) the cellulose back to CO2 + H2O, and trees photosynthesize that back into "high grade" cellulose.
But a building with a green top, that being trees, grasses, etc would help reduce ambient temperature caused by normal metallic/asphalt roofing materials. Furthermore rainwater falling on such a building could be used to at least flush toilets and water plants. Additionally there are new solar cells being constructed that could easily be incorporated onto new construction to help it reduce / eliminate its need for an electrical power grid. It doesn't seem that the authors are against progress or power grids, but they want to see more logic and thought go into creation processes. Rooftop gardens actually save the owners money over time (temperature regulation), but how often are they considered?
And the fabric, of course, could be readily disposed of by tossing it onto the ground where it would decompose back into the soil without leaving toxic chemicals behind.
What's to stop the fabric from decomposing in my living room? It doesn't matter whether I leave a steak outside or in my living room, the steak is going to decompose.
What seems to be a missing point is durability. I would think that something that easily decomposes would be less durable than something that "lasts forever", almost by definition.
Sometimes it's best to just let stupid people be stupid.
Not really, in the way the authors are referring to waste. If a business producing non-biodegradable, disposable products, and sells 90% of the material the business produces, they wouldn't consider that waste, they would consider it profit. But that 90% will still end up in a landfill, accomplishing nothing, in a few weeks/months/years/whatever, and that is what the authors are referring to as "waste". If it cost twice as much to make those products environmentally friendly, what incentive is there for a business (whose primary goal is probably to make as much money as possible in the short term, remember) to take those steps, when all it does *for them* is reduce their profits and increase their costs?
DennyK
People must understand the complete cost of their actions, as this book tries to point out. If you harvest a tree, you have gained some wood and removed from the world some habitat and a carbon sink. You should have to pay to harvest that tree, because a cost is incurred by society. The same principle applies to clearcutting 100 acres, except the cost is much greater. The same principle applies to polluting bodies of water, paving land, taking game, etc.
If you carefully consider my point, you will see that it actually fits best with libertarian free market philosophy. The market is the best system, but our current market is imperfect because it cannot account for externalities.
This review reads like a Wired article - "visionary thinkers with groundbreaking ideas set to revolutionize the world!", whereas in actual fact these type of ideas are fairly mainstream in some parts of Europe.
I don't want to start off a USA vs Europe thread, but it's true that in some countries in Europe (not all) the level of environmental awareness and recycling is extremely high in industry as well as the government and public spheres.
Anyone earning large amounts of money exploiting other people, materials, chemicals that are bad for the environment... they're all doing it
Anyone consuming the cheapest product, without any care for production... they're doing it
Nobody calculates the REAL cost of anything any more. Look at the dot com crash. Before that there were investors buying in to exploration trips on ships that would never get a crew and sail. It comes back again and again.
This book sounds like a great read. Will you read it? Probably not. Will you buy more expensive, eco friendly stuff? Probably not.
And who is most to blame? World leaders. Corruption. You name it. But the only person you can really blame is yourself. For that, indeed, is the only thing you can really change.
Global attitudes have to change. These things are possible. Stop chasing the money dragon, and get into a more zen life.
Or you could just say bollocks to it, and get run over by a bus tomorrow... you can't be a finite being in a (to all intents and purposes) infinite world and still contribute to the greater good, really, can you?
Conversion Rate Optimisation French / English consultant
What is really needed isn't decomposing upholstery, it's a lot fewer ideas like this.