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The Music Biz Is the New Book Industry
jonerik writes "The new issue of New York Magazine includes this intriguing article by Michael Wolff which makes the case that the music biz will soon be going the way of the book industry. Arguing that larger-than-life characters such as Ernest Hemingway, John Steinbeck, and Dorothy Parker were the rock stars of their time, Wolff points out that 'where before you'd be happy only at gold and platinum levels, soon you'll be grateful if you have a release that sells 30,000 or 40,000 units -- that will be your bread and butter. You'll sweat every sale and dollar. Other aspects of the business will also contract -- most of the perks and largesse and extravagance will dry up completely. The glamour, the influence, the youth, the hipness, the hookers, the drugs -- gone. Instead, it will be a low-margin, consolidated, quaintly anachronistic business, catering to an aging clientele, without much impact on an otherwise thriving culture awash in music that only incidentally will come from the music industry.' Wolff also relates a recent lunch he had at Sony Music in which a sort of paralyzed acceptance had set in; 'The recent past was very bad; the future was likely to be worse. All money earned from here on in would be harder to earn. This felt like acceptance to me: We simply don't know what to do.'"
I would say that the interesting thing that was overlooked in this article was the fundamental role that music has played during the existence of the human race.
:)
Music has an ability to reach places that words often fail. The book business of course fundamentally depends on earning it's money from a customer base that is at least educated to the point of having a base reading level. Music doesn't require this at all.
Music finds a way to tap into the inner feelings that humans have and allows us to communicate direnctly if even for only a moment. We have grown up with music as a component of our daily lives, we will continue to consume it.
What will change is the pricing for sure. Things will be more reasonable, which will allow for more and wider competition.
All I can say for sure is that those kids hanging out at MTV during TRL are buying into an image and a way of life driven by the music ( no matter how misguided that may be)
Saying that the music biz will be extinct is like saying that there will be no more kids who discover Dark Side of the Moon and imagine that they are the first people to discover this cool music.
Music is just too important to humans. If the record industry knew this and took the time to drop the prices, I think they would make even more money and people wouldn't want to "borrow" the next Eminem record off the net...
Yeah, there are. About twenty or thiry of them. Everyone else sells dick.
The thing the author has missed is the trend in the publishing industry, which is moving more like the music industry, trying to aquire strangleholds on authors' works, doing deals with bookstores to charge authors for promotion and shelf space, and a whole bunch of nasty shit they've learned from EMI.
Seems like the "bleak" future described was also a fairly accurate description of the music industry prior to 1950. No real pop-superstars or bazillion-dollar promotional campaigns.
That's the way things were.. and we liked it!
The music industry could start earning more income, perhaps, by improving the quality of the music it generates.
Sure, production value has improved, but today's music sounds much like a movie with great special effects but no plot; it lacks substance. The industry has concentrated so hard on vacuous marketing techniques aimed at various demographics, as well as absurd lobbying activities amongst politicians that it should truly come as no surprise that folks have become disgusted with today's music, by and large.
Truly, look at what they're coming up with these days; the better tunes are rehashed oldies (where they've taken advantage of improved production techniques to bring you better sounding copies of old tunes that folks are familiar with). And even some of those are downright offensive with 'corporate appeal'.
I could only think of two more possible solutions to their problems (although it may be too late).
First, recognize that the Baby Boomers are getting older. You aren't going to see that kind of explosive buying power again (at least not until the next major disaster that wipes out a third of the population, making room for another baby boom). So don't even bother. Go with a wider range of musicians and spend a little less money on production (something that's getting easier these days). Quick little hint: scarcity of resources breeds artistic endeavor. Some of the most clever bits of music ever crafted came from truly small production budgets. No need to starve their resources, though, just force your talent to grow their techniques and composition skills before exposing them to the big production dollars.
Second, instead of lobbying your congressman for these truly insulting and offensive abuses of law, put your money into the education system to improve the state of music education in our schools. If folks have no appreciation for music, what makes you think they're going to bother to listen to any of it? Branding? Today's youth barely grasps the concept of counterpoint (multiple melodies played on top of each other), can't appreciate a good groove (preferring an obnoxiously repetitive 'beat' instead), and do not have an iota of an appreciate for music without lyrics.
And so it goes.
Get Real!
Music is a very individualistic art form. It isolates in a crowd.
You very rarely find li'l ol' grannies rockin' with "The Cramps" and "They Might Be Giants".
You rarely find bikers gassing on the latest "Conway Twitty" or "Boxcar Willy" CD.
I'd ruin an evening trying to find Mexicans really geting into Susanne Vega. Nor will you find much salsa music in Norwegian taverns.
Music is idiocyncratic and idiomatic.
Just to help things along, most music is sold to and bought by people who don't like it and don't listen to it.
Its everywhere at every fuckin' mall the planet over, in every bazzar, every souk, every gallery, "gallerie" and galleria. The people who shell out the bucks are merely shelling out for the "least unpleasant noise" to fill in the void between commercials.
Your buying a couple of CDs every year is squat compared to what the commercial outfits shell out for canned muzak every single hour of every single day.
That's what the media companies are protecting. They don't give a shir about you or your ears.
Bruce Springstein's "Born In The USA" was not saying that you should be PROUD of being "Born In The USA."
Nobody listen's to Marylin Manson's lyrics. Nor Trent Reznor's either. If they did. There's be nobody at the fuckin' shows.
MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
The "industry" is, was, and always will be about making money, not music.
Making music has zero barriers to entry.
Tickets for the pop star lotto are expensive.
The link between books and music is confusing to me, and it doesn't seem like the author follows the logic. He opens and ends the article stating that musicians will become as modern authors, then moves on to say that the music industry is facing shrinking profits with the technological changes. Huh?
I agree with both ideas. Today's titans of culture will become yesterday's classics of culture, and the music industry will surely figure out more novel and brutal ways to lose money. But how is this related?
Most famous authors were not particularly rich, to my knowledge, unless they came from money or were complete and utter superstars (Lord Byron is an example of both). Faulkner, Poe, Keats, and most other authors you can think of did not die with a lot of money in their pockets from their works, even though they are remembered as literary giants today. Then there are those who are not discovered until after their death, such as Blake and Kafka, who really did not make money off of their writings.
And then there's the idea that music replaced books as the driving force of popular culture. I would grant that only in part, but I would also say film and TV took equal parts of that massive share once held by books (and religion). Besides that, books still drive an incredible portion of culture. If you don't believe me, think about the sheer number of movies that are based off of books while you drive down to your local Barnes and Noble or Borders book superstore.
The thing that really bothered me about the article though, was that the author does not present anything to take the place of music as a dominant cultural mover. There will be some cultural form to replace music if it truly falls by the wayside, but until something actually comes forward to replace it, music isn't really going anywhere. The industry will change, as the article asserts, but musicians will not become mediocritized until something else comes forward. Given that internet distribution is making artists more popular than they likely would have ever been (watch TRL for evidence) I find it doubtful that music will lose its cultural power with the advent of the internet. If anything, it'll be strengthened.
"I may not have morals, but I have standards."
Musicians should get paid for providing a service just like everybody else. If you work hard, you can make good money as a live performer. ... To anybody who insists that they should keep getting paid after they stop working, I say "Screw you. Get a real job."
:) In fact I would have assumed it was satire, a smidgen more subtle than Swift.
As a writer (and programmer), I have to argue here... extending the analogy to the [semi-defunct (or should I just say semi-funct)] book world, I guess the logical parallel for us 'wordsmiths' is that we should be on book tours (giving readings and signing autographs) all the time? Considering the phenomenal amount of effort required to write a decent novel--or for that matter, record an album, I believe--what you're saying is one of the most absurd rants I've seen on Slashdot in a long time. No offense.
In the future I'm getting the Parker Brothers to personally MC every game of Monopoly I play--lazy bastards.