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Web Publishers Sue Gator

shofmann writes "The Washington Post is reporting that a number of publishers, including the Washington Post, is suing Gator Corp. over their obnoxious spyware, saying that Gator is "a parasite that free rides on the hard work and investment" of other people's web sites. The lawsuit alleges that Gator's spyware contributes to trademark infringement, misappropriation of the news, and represents unfair competition." The publishers seem to be distressed about Gator replacing website ads with its own. Several people submitted this related article about blocking internet advertising - nothing really new here for geeks, but a good URL to send to your less technically-inclined friends.

38 of 321 comments (clear)

  1. I'm going to make adware adware... by Anonymous Coward · · Score: 3, Funny

    To replace the Gator ads with my own! My plan can not fail! Muahahaha.

  2. Tivo? by MikeOttawa · · Score: 3, Insightful

    Now, would this be akin to people skipping ads with their TiVo? If I download software that removes ads for me, am I stealing from the publisher of that website?
    Do most companies pay based on "views" of ads, or "click-throughs"?

    1. Re:Tivo? by Bob+McCown · · Score: 3, Interesting

      No, its more like if the Tivo replaced commericals for Brand X with commercials for Brand Y.

    2. Re:Tivo? by st0rmshad0w · · Score: 4, Insightful

      No, but I'd imagine it would be very similar to broadcasters digitally changing ads at sports venues, like baseball stadiums, during the telecast of the game.

    3. Re:Tivo? by Jucius+Maximus · · Score: 4, Informative
      "Now, would this be akin to people skipping ads with their TiVo? If I download software that removes ads for me, am I stealing from the publisher of that website? "

      No. The gator software often installs itself without your permission if you are on win32 and use MSIE with lax enough activeX permissions. It is a trojan that masquerades as a utility that fills out web forms for you.

      In fact is puts its own ads exactly on top of the a web page's regular ads so it disguises Gator ad content as the web site's content. It also sends in the popups. I believe but I am not certain that it collects marketing information based on your surfing patterns.

  3. Ad-aware by RML · · Score: 5, Informative

    Yet another reason to use Ad-aware.

    --
    Human/Ranger/Zangband
    1. Re:Ad-aware by ktulu1115 · · Score: 3, Informative

      ...or spybot

      Some claim it to be better than Ad-Aware, it seems to remove a lot of spy/adbots

      --
      # fuser -v /dev/attention | grep work
      #
  4. Isn't it ironic by Diamon · · Score: 5, Funny

    That the article on stopping pop-up ads has a pop-under ad?

    1. Re:Isn't it ironic by JordanH · · Score: 3, Insightful
      • That the article on stopping pop-up ads has a pop-under ad?

      Not really. The people who are reading the article probably won't be blocking, so they're ideal targets.

    2. Re:Isn't it ironic by tbmaddux · · Score: 3, Insightful
      To be fair, the article does say (boldface emphasis added):
      " Nor are the new ads limited to sites purveying gambling and pornography, as they once were. Almost every big-name Web site now displays them, including Amazon.com, Yahoo, CNN.com, AOL.com, TIME.com, WSJ.com and NYTimes.com."
      --
      Can't you see that everyone is buying station wagons?
  5. Damn it feels good to be an OPERA USER by Vidmaster_Steve · · Score: 3, Interesting

    I can put up with the lack of Alt tags and my apparent inablity to get plugins to work (flash, javascript, quicktime et al) by far overshadows the annoying pop ups and PLZ DOWNLOAD THIS GATOR THING K THX BYE! windows that deluge you when trolling through Geocities (or wherever, I just notice an abundance of them on Geocities). Man, it does feel nice. Liberating even. If we just got alt tags (because jerks like me like to put witty ephitets behind my images) in Opera, I'd say that it is my favoritest web browser.

    In short GATOR = BAD; OPERA = KEEN!

    --
    Why is it when I hit ^R that ZSH calls me a cocksucker?
  6. Gator sucks, but... by Reality+Master+101 · · Score: 5, Interesting

    Look, I absolutely detest Gator, but I have to defend them on this issue.

    What I choose to run in my browser is my own business, just like Microsoft's technology that modified web pages to insert links. Once a page leaves a server and enters my computer, my fair-use rights take over and I can do ANYTHING I want to that page, except rebroadcast it.

    Now, people are going to argue that people aren't making an informed choice. And maybe that's true, but it's not strictly Gator's fault. Gator does inform them -- in a slimy way -- but it does inform them.

    It's exactly the same as if I had a magazine delivered to my house, and hired someone to cut out all the ads and replace them with other ads. It's none of the magazine's business if I do that, and it's none of anyone else's business if I choose to use Gator.

    --
    Sometimes it's best to just let stupid people be stupid.
    1. Re:Gator sucks, but... by Apreche · · Score: 5, Informative

      The thing is that there are people who are paying money to put those ads on a website. The difference here between the magazine or television and the web is that the guy who runs the site gets money when people click/lead or whatever the pricing plan may be. If you cut ads out of a magazine, the magazine doesn't care. They made their money because the advertiser paid for the ad to be in there, and it was in there.
      On the web the advertiser not only pays for ad placement, which in turn brings them direct profits (e.g: online casino), but the person with the website depends on those ads being shown so he can get paid through cj, or whatever system he uses.
      Gator most definitely sucks because not only is it evil spyware on peoples computers. But it takes money away from people who are trying to pay the hosting bill for their very cool web sites.
      I mean, even slasdot is getting paid for the ads on the site. And if those ads don't show up because gator replaced them, then gator is indirectly stealing revenue from slashdot. Instead of say google (with its ultra cool google rackmount box thing) paying slashdot, company X pays gator.
      Do you now see why suing gator is the way to go?

      --
      The GeekNights podcast is going strong. Listen!
    2. Re:Gator sucks, but... by GutBomb · · Score: 4, Informative

      the problem is that most people don't really know what it is. for example i have never met a single person that actually installed gator knowingly. My wife for example installed audiogalaxy (i wasn't home , so i would have given her the pyware free one, of course) And i came home and saw gain popups. Then i went through the installer for audiogalaxy. there was 1 checkbox asking if you would like gator installed for you. and it was cheacked by default. my wife, not being a big geek simply just clicked next. Now, my wife knows a little bit about computers and stuff, so i would imaginfe that there are TONS of people out there who simply clicked "next". These people don't read the EULA that actually tells them what it is. If gator was a program you downloaded by itself, i could agree with you, but it is virtually forced upon other people. For the most part when you install a program and it asks you if you would like a specific component installed, they will say yes, just to be safe, like maybe that component is vital to the program.

    3. Re:Gator sucks, but... by gorilla · · Score: 4, Insightful
      but the person with the website depends on those ads being shown so he can get paid through cj, or whatever system he uses.

      Well that kinda sucks for the website owner doesn't it? It's still my machine, and my choice if I want to download the adverts or not. I don't think Gator is a good program, and I certainly wouldn't install it even if I could, but I don't like the implication that the website owner has unlimited control over your computer.

    4. Re:Gator sucks, but... by JanneM · · Score: 5, Insightful

      I agree with you in general. This issue has some additional wrinkles, however. The users are clearly not fully aware what Gator does or when it does it. Gator does not mark in any way that it changes content. By switching like this _without_ the user being aware of it, they can reasonable be said to misrepresenting the web site owners.

      Put it this way: if you had a program that changed banners, that you installed _knowing_ that's what it did, and it showed you ads for steamy porn on nytimes.com, there would be no problem. You knew after all that the banners came from your program, not from the New York Times. In this case, however, the intent is to do this behind peoples' backs. If it pushed goatse.cx advertisements onto nytimes site, a lot of people would be very angry at nytimes, thinking its they who pushed the stuff on them.

      It's not that it changes the 'surfing experience', it's that it does it with intent to deceive that's the problem.

      /Janne

      --
      Trust the Computer. The Computer is your friend.
    5. Re:Gator sucks, but... by Marco+Leal · · Score: 3, Insightful

      Isn't this painfully obvious by now? This advertising model is all wrong! That's simply not the way that advertising works. The effectiveness of an ad is not measured by the number of people who immediately react upon it. The whole point of advertising is to create brand awareness. To measure the effectivenss of an online ad by its click-through rate is the same as measuring how many people turn on the next freeway exit to drink a after seeing some billboard.

      --
      "Enjoy your job, make lots of money, work within the law. Choose any two."
    6. Re:Gator sucks, but... by WNight · · Score: 3, Insightful

      I think the whole point of the lawsuit is that Gator barely informs the user and does it in a way as to intentional avoid doing so when possible.

      If you hire someone to snip ads from a magazine, or automatically close pop-up windows, that's essentially as if you are doing it and as long as it's legal for you to do it, you can hire someone to do it.

      Gator on the other hand is very unclear on what it does and doesn't really give people a chance to agree. It's like you going to the store to buy a magazine and when you get it home you find out that the magazine has been edited, without your consent or that of the publisher, to change the ads, rewrite the editorial content, etc.

      And then the store claims that you agreed to this because when you bought a cup of coffee there was a contract printed on the bottom of the cups...

      If Gator really was something people wanted to install, I don't think the suit would go anywhere. But Gator basically does all this without the consent of anyone.

    7. Re:Gator sucks, but... by AME · · Score: 3, Interesting
      I can guarantee you with any question of a doubt that you are always prompted with the Gator install screen.

      And I can guarantee that you are wrong. As I was, on my Win2k machine at work, presented a "Thank you for installing Gator" dialog (or something like that, it was NOT a "click here to install Gator" dialog) when I'm quite certain that I never agreed to install Gator. I never agree to install anything on my work machine. If I need a particular plugin to view some site, I just move on because that's the machine I do development on and I don't want any freaky thing fooling with its performance or reliablility.

      What's worse, removing Gator from that machine proved, well, challenging.

      --
      "I have a good idea why it's hard to verify programs. They're usually wrong." --Manuel Blum, FOCS 94
  7. Palladium + Fritz Chip = Required Ad Viewing? by scotpurl · · Score: 3, Insightful

    Anyone else worried that the new Fritz chip will require that I sit through advertisements before I'm allowed to see content?

    Don't think it's possible? Howzabout DVD players, where you have to sit through the various FBI warnings and movie previews at the start of the disk before the movie starts.

  8. Unethical, Yes. Illegal, Not so sure by quantaman · · Score: 5, Interesting

    The Washington Post article didn't say anything about replacing ads and the slashdot link wasn't loading for me. From the sounds of it all gator is doing is when you do visit a specific site it launches a popup window displaying its own advertising. While this is highly unethical I'm not sure it would be illegal, I don't see any website that you visit having legal domain over your web browser and gator isn't altering the page itself, all gator is doing is poping up its own window or own link which you "agreed" to view when you clicked on the EULA. If gator actually closed the websites pop-up windows completely than they might have a case (though it could fall again to the EULA as having said the user wanted those windows to close). While I don't like seeing gator doing things like this I would worry about the implications of a victory on the grounds of defacing the sight or something like that. In a strictly legal sense Mozilla might actually be in danger as it allows you to stop the pop-up windows from opening at all (in many ways closer to altering the display of the website than adding more pop-ups).

    --
    I stole this Sig
  9. On the other hand... by artemis67 · · Score: 4, Interesting

    Ads on web sites are part of a commercial for-profit venture. Gator's replacing those ads are an attempt to directly interfere with the revenue stream of the site, which I believe is illegal.

    Also, there may be some copyright issues. Every page on the Washington Post is copyrighted by them, and the ads are copyrighted by the various advertisers. It is illegal for someone to take a copyrighted work, modify it and resell it. That is essentially what Gator is doing. They are, in essence, modifying a copyrighted page for the express purpose of reselling the ad space.

    Personally, I hope they body-slam Gator, and it sends a chill through the spyware community. More likely, though, spyware companies will feel emboldened by whatever decsion comes down, feeling that the court is establishing rules for their legitimate operation.

  10. Revenge by rodbegbie · · Score: 4, Informative

    So, here's what you do.

    Install ZoneAlarm (free version works fine) then install Gator. When Gator tries to connect to the internet, don't let it.

    Now you can enjoy Gator's software, without them making any money from advertising. Kind of like what they're doing to the websites!

    (NB: This assumes you actually *want* the Gator software to store all your passwords & credit card numbers on your hard drive)

    rOD.

    --
    Rod Begbie done this, and he's not
  11. spyware woes by Patrick13 · · Score: 5, Interesting

    One of my clients brought me her laptop because "it was running slowly" - (piii 500, 128 MB ram, win98se). I booted it and it was really dragging. So i installed lavasoft's ad aware program, and scanned her HD and she had 360+ spyware programs & elements installed in her system!. What I hate most about the spyware programs is that they eat resources, and mask the process from the operating system. if you use the task manager, most of the procs aren't even listed, but for instance, in her laptop, on boot 85% of the system resources were being used. As soon as she launched her web browser, or any other program, she was using 100%.

    Also, when doing research, some of the lower quality sites have it set up so that gator autoinstalls when you hit the page, it doesn't even ask for a confirmation. I suppose the site gets $.05 or whatever from the gator corp per install, but what a lousy way to run a business.

    --
    ::.. check out some Cell Phone Reviews
  12. Illegality by Rupert · · Score: 5, Insightful
    • It is legal for you to tape Farscape so you can watch it later.
    • It is legal for you to pay me to come to your house, pop the tape in the VCR, and record Farscape for you.
    • It is illegal for you to pay me to tape Farscape at my house, and mail you the tape.

    Since this is happening at the client end, I think this is closest to the second option above, which would make it legal.
    --

    --
    E_NOSIG
    1. Re:Illegality by CapnGib · · Score: 3, Insightful

      It is also legal for you to pay me to come to your house, pop the tape in the VCR, and record Farscape for you, deleting the ads or better yet replacing all the Cingular commercials with Verizon ones.

      But is it legal for Verizon to pay me to do this behind your back?

      --
      Beauty is truly in the eye of the tiger
  13. Re:Dangerous Thinking by goldspider · · Score: 3, Interesting
    Your analogy is flawed. This has nothing to do with any implied contract between the publisher of the content and the viewer of that content. In fact, it has nothing to do with the viewer at all.

    The publisher of the content is in a contract with the supplier of the ads, probably something that sounds like "ad-supplier-X will give $Y to Publisher_Z per each hundred ads displayed on their site." When something (in this case, Gator) interferes with that contract, a lawsuit is most appropriate.

    --
    "Ask not what your country can do for you." --John F. Kennedy
  14. Not good... by athakur999 · · Score: 4, Interesting
    It sounds like the ads are popups that appear when you visit certain pages. They don't actually modify the page you visited.

    Now, I'm no fan of Gator, but I think if they lose this case it will be bad for all of us.

    It's not a huge leap from going from "software that adds popups to a certain page without actually modifying the page is illegal" to "software that modifies the page is illegal", meaning any proxy software that blocks ads, for example, is suddenly outlawed... So would any software that doesn't run the JavaScript (i.e. Mozilla with popups disabled), etc. etc.

    --
    "People that quote themselves in their signatures bother me" - athakur999
  15. Someone with money needed to sue Gator. by antis0c · · Score: 5, Interesting

    I'm looking at this as these companies are representing individuals, even though they obviously aren't, and no money would be given to individuals, but at least Gator wouldn't exist or wouldn't be so annoying.

    And no, I didn't install Gator by choice, it got piggyback installed on an application I need for a one time use. I attempted to uninstall it, and for a while I thought I did. Then I noticed I was getting pop-up ads on Slashdot one day. I emailed CmdrTaco and Hemos, the assured me Slashdot wasn't doing popup ads, but this was around the time new subscriptions were being implemented so I wasn't sure, anyhow I investigated my system and found that Gator upon uninstall actually installed a minimal installation in C:\WINNT\System\G, with one exec, G.EXE. When it ran, it had no visible task bar icon, but it would display popups whenever you went to a page. Since almost 100% of the other pages I go to have popups I never noticed, until Slashdot started having them. I do believe that was the intended result, to fool the user that Gator was uninstalled but continue to run as if it were popups from web pages.

    So I'm happy, go get 'em guys.

    --

    ..There's a-dooin's a-transpirin'
  16. A thought by jaaron · · Score: 3, Interesting

    Okay,I'm getting confused here. I think one the one hand, you should be able to control the media once you've "purchased" it so to say. Meaning that once signal (if it's TV) or web page gets to my tv/computer, then I can mess with it all I want. Right? But what about the advertiser? I mean, the advertiser paid the station/site to broadcast my ad. Now there's no guarentee everyone won't just switch the channel, but if the signal gets messed with between the broadcaster and the viewer, then I'm screwed. What did I pay for? I guess the issue is at what point does the signal become "mine" as a viewer (if it ever really does)? I'm not sure if I'm being clear here, but it's a serious question. On the one hand I want to be able to control the media once it's in my home. On the other hand, if I'm an advertiser then I should have some assurance that my money is really buying me what I paid for (I would hope at least).

    And in the case of Gator then there's the added issue that they're not only blocking ads, but replacing them. I don't like all the implications and I don't think the issue is very clear cut. There are serious pros and cons on both sides of the fence here.

    --
    Who said Freedom was Fair?
  17. Outright theft. by peterdaly · · Score: 5, Interesting

    I don't know whether "gator" specifically does this or not, but I know programs like it do. Amazon.com affiliate sites for quite some time have been complaining about hijack-ware. When someone clicks on a link to amazon from an amazon affiliate site, the link is changed to include the spyware companies amazon id instead of the site linked from.

    The Amazon affiliate therfore looses any commision made on the sale. This is 100% unknown the the user of the software. It would be one thing if the user knowingly installed it, but 99% of the time or more they don't even know it is there. Web site ads are no different. It's one thing if the user knowingly installs it. They have that right. If it is installed without their knowledge, it is outright theft from the website that is being visited.

    I found this crap installed the other day. I had no idea anything was wrong until I went to Verizon to pay my phone bill. A popup ad came up (Verizon's online bill payment sites doesn't work with mozilla.) I figured, damnit, seems everyone has this crap now...but it was an ad for cingular wireless, a Verzion competitor. I was quite pissed to say the least, and I can't for the life of me get rid of the damn thing. (Yes, I know I need to download adaware or something like that.)

    Think about if you were buying merchandise in a store. When you approach the cash register a salesperson from another company completes your sale, and keeps the money. All without the knowledge of the store you are giving your business to, or even you for that matter. Never mind that would be almost impossible to have happen...on the internet it isn't. This is not only wrong, but outright theft of goods and services and should not be legal if it is.

    -Pete

  18. the law by jacobm · · Score: 3, Interesting

    The article is actually pretty muddled about why the companies are suing Gator: is it because Gator infringes on their copyrights by altering web pages? Because it pops up advertisements? Because it misleads people into thinking the advertisements come from the web page they're visiting rather than a third-party application?

    The argument about Gator being misleading I buy. I don't use gator, nor have I ever, but if it's true that they're using deceptive practices to get themselves installed on people's computers and then silently altering other web pages, that's bad. But if that's not the case, well, the law should uphold my right to use the data web servers provide me in whatever way I see fit. I have no contract with anyone that says that if I download a file from their site I will render it in any particular way. As long as I'm aware that Gator is running, arguments that it's violating somebody's copyright are silly. I know it's there, and I can use my data how I want, thank you very much.

    --
    -jacob
  19. I don't get it by Mr_Silver · · Score: 4, Interesting
    Gator just fires up some adverts on a users PC based on certain pages they go to. That's not interferring with a websites content at all in the slightest.

    Now, if Gator took the HTML from the website, parsed out the adverts and replaced it with their own then i can understand that the companies might be a bit pissed because Gator would be passing its own ads off as theirs ...

    .. but by the wording of the article Gator isn't. It just fires the adverts up and people assume it came from that page.

    Assumption is the mother of all fuckups.

    --
    Avantslash - View Slashdot cleanly on your mobile phone.
  20. Must defend Gator by Sloppy · · Score: 3, Insightful

    "First they came for Gator and Microsoft SmartTags. But I didn't use that crap, so I didn't speak up. Then they came for Junkbuster and Sleezeball and my "use own fonts" menu option..."

    This software doesn't modify anyone's web site. It it something that runs on a user's computer and modifies that user's perception of a web site, with that user's consent. That isn't copyright or trademark or any other kind of infringement.

    Some people say they didn't know what Gator does, or didn't even know they had installed it, so my point about consent is wrong. Well, that's your problem. You are responsible for your computer, dammit!! If mysterious software is getting onto your computer without your knowledge, then you have a hell of a security problem. Your machine is probably one of those listed in my httpd logs as requesting default.ida and cmd.exe, and you're probably also one of those people who keeps sending me documents to get my advice, while shamelessly gushing that you love me. Quit spreading your fucking viruses (and no, scanners aren't the answer) and lock your box down and take some responsibility, and then stuff like Gator and IE and Outlook will be taken care of incidentally as a natural consequence.

    --
    As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
  21. Its theft the way I see it. by Fizzlewhiff · · Score: 3, Insightful

    It is your browser and your computer but those ads like them or not are supporting the sites you visit. Blocking them is one thing (I skip magazine ads and TV commercials and fully believe I have the rights to block web ads) but what Gator is doing is not very nice. Right now I am looking at and ad for the new Altus 130 from Penguin Computing. Gator would replace that with one of its avertisers. If enough slashdot readers used Gator (fat chance) over time Penguin and other advertisers would drop Slashdot and we'd either all be forced to subscribe or the site would shut down.

    I think that web advertising needs to change. Banner ads and popups are easy to block and replace thus pissing off the advertisers and the site owners. Not many users care if they are replaced and many users want them blocked. Overall, banner ads are annoying (except for Think Geek ads which I often click through to). I would much rather see, in plain text and avertisements like this:

    The following article is brought to you by Oracle Corporation. Oracle 9i Release 2 makes Linux Unbreakable. For more information please visit us at www.oracle.com."

    A simple ad a couple of lines long with a couple links, no flash, no images, no sound. Have it before the article or after the article on the page. There'd be no reason to block them and to Gator they would be hard to distinguish from the actual article.

    --

    'Same speed C but faster'
  22. Right to Integrity by Jerf · · Score: 3, Insightful

    Once a page leaves a server and enters my computer, my fair-use rights take over and I can do ANYTHING I want to that page, except rebroadcast it.

    First, do you choose what ads to add in? No?

    You aren't doing a thing to the page. It's being done by a third party, specifically Gator, without consent of the originator. Personally, I call that censorship, though YMMV.

    Proof: If it were you doing that to the page, where are your payments for the ad space? What, Gator gets them? Clearly, they are the ones modifying the page, if they are selling this ad space to others.

    Second, fair use applies only under very specific and limited circumstances... it's not the carte blanche you seem to think it is. In this case, of the four factors to be considered in whether or not something is fair use, this completely fails three of them; Gator's use is solely commercial (1), they use the entire copyrighted work (3), and the market for the work (as defined in copyright terms which tends to talk about money) is eliminated entirely for that viewing (4). Fair use is not a defense in this case.

    It's none of the magazine's business if I do that, and it's none of anyone else's business if I choose to use Gator.

    It is the magazine's business. They may not want to be a party to this third-party transaction. (You can make a case for choosing on your own not to view ads, but when you add a third-party in like Gator the situation changes dramatically, especially since Gator is directly profiting.)

    Frankly, it doesn't matter if Gator informs them. What they're doing is highly unethical, and almost certainly illegal.

    By the way, you need to be exceptionally careful about this. If you let Gator do this, then there's really nothing stopping them from modifying the contents of the page, since from a copyright point of view, that's exactly what they're doing. If they can modify for the purpose of commerical profit, then they can do it for any purpose, since that's the highest purpose in our broken copyright laws. Of course, if Gator can do it, anyone can.

    Letting Gator doing this, and defending them is handing everybody in the world free reign to modify anything they can technically get access to, just because they can. ("Might makes right?") There's just no difference. I for one do not want to hand this power to anybody. That it will be abused pretty much goes without saying. We must defend the right to integrity.

    It should be obvious that on this point, the right to integrity is more importent to us little guys then the Washington Post, which has the resources to defend itself.

    I've been around this debate more then a few times; please, before replying (not Reality Master 101 personally, everybody), at least read the fair use link and educate yourself about the current state of the law. You're free to think it's not perfect, and should be some other way (as I do), but please, for the love of Gnu, no lengthy, fact-bereft lectures on personal misconceptions of copyright law...

  23. Next? by twitter · · Score: 3, Interesting
    So would any software that doesn't run the JavaScript (i.e. Mozilla with popups disabled), etc. etc.

    How about browsers that don't have active X, flash, and other trash? Will they outlaw my lynx? The step is larger than you think, but no less likely. I can hear the microturds now, "you must display copyright material exactly as intended or you are stealing." DRM becomes more oppresive all the time.

    --

    Friends don't help friends install M$ junk.

  24. Terms of service agreements by rcw-home · · Score: 3, Insightful
    Actually, no. Most sites have terms of service that you accept by using their site.

    And if I choose to breach those terms, what law have I broken? It's no more a valid contract than me saying "By reading this you agree to send me $100", even ignoring the quid pro quo facet of that analogy.