Apple Buys Emagic
sapporo writes "Apple has apparently bought Emagic, developers of Audio Logic, music production software used by 200,000 people worldwide. Emagic will operate as a wholly
owned division of Apple, and the Windows versions of their software will be discontinued on September 30, 2002. Whoa!"
I hope this will be an eye-opener for many users of commercial software. This is what may happen to any such software. The only guarantee is to do like the electronics industry does, and prefer stuff that has more than one provider. In software the only way to do this is to go with Open Source. That always leaves open the possibility of hiring someone to continue to support the stuff, no matter what companies get sold, close down, or change strategy.
In Murphy We Turst
> PC version consumed 70% of their development and support costs
That seems unlikely
No, I would expect that to be the case. Usually it is that way when you release a product on both platforms. I know this, I've done it.
Your costs on the PC side are much higher-- both in initial development, and in support. This is due to the poor quality of the development environment for Windows and the poor quality of the machines people buy- bad power supplies cause memory corruption, causes your program to crash and the computer illiterate mother isn't going to think that maybe she shouldn't have bought a computer from some fly by night company for $400-- she's going to wonder why your software doens't work.
Developing software for Windows is also more expensive because in order to get a unit of sales you have to spend more money to reach the customers-- there's a lot more competition. Whereas on the Mac side, getting the same unit of sales is a lot cheaper because theirs less competition for it.
The reason companies support windows at all (given this situation) is that marketing guys are idiots and not businessmen-- they never take into account the costs of development and costs of sales, they decide based on the size of the market. And non-marketing CEOs believe them.
There's a great opportunity for Mac software developers... but so few have taken it, that apple has started doing it itself.
Yeah, and you guys panned the ipod too: http://apple.slashdot.org/article.pl?sid=01/10/23