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Apple Buys Emagic

Posted by pudge on from the another-one-bites-the-dust dept.

sapporo writes "Apple has apparently bought Emagic, developers of Audio Logic, music production software used by 200,000 people worldwide. Emagic will operate as a wholly owned division of Apple, and the Windows versions of their software will be discontinued on September 30, 2002. Whoa!"

3 of 183 comments (clear)

  1. Re:Apple on a buying streak by Anonymous Coward · · Score: -1, Troll

    Where are they getting all this money???

    Not long ago Apple Computer came out with a line of computers that doubles as a boutique mirror. This computer appealed to the kind of people who are stupid enough to pay thousands of dollars for, i.e. an Andy Warhol 'painting'. So they're rolling in dough, at least short term. It makes sense, when you're operating in the short term, and have a limited time to live as a company, to try to do the maximal damage to a specific market segment. Apple Computer has chosen the audio market for this targeted sabatogue.

  2. Re:This just sucks by undernourished · · Score: -1, Troll

    * Real media professionals don't use Windows. *

    uh wrong. idiots use macs.

  3. Re:Apple could care less. by undernourished · · Score: 0, Troll

    no - it's true:
    http://store.apple.com/1-800-MY-APPLE/WebOb jects/A ppleStore.woa/211/wo/h8Iu50snWMCZdl2Jsk/1.3.0.3.30 . 1.1.1.19.3.1.1.0?54,9

    that's 133 mhz RAM!!!
    that's an ATA/66 hard drive!!!
    that's a GeForce MX not a GTS!!!

    i could go on, but if you enjoy paying up to 70% more for two-year old hardware, then fine. stop acting so persecuted. you wasted money. pure and simple. stop whining.

    emagic made a desicion that is not a suprise - all versions of logic sprang from macs, and it is their poor business descision to cut off more than a third of their revenue stream (including me).