Spam Doesn't Work?

An anonymous reader writes "Businesses who believe the hype that spam works should read this article. It seems that the more recipients that you spam, the less likely they are to respond (startlingly obvious, but this seems to prove it)." Somehow I doubt this. If Spam didn't work, why do I get a hundred pieces of it every morning? Someone is buying.

Comments

Re:Obvious?

[edrugtrader]

the number of hits will go up, but they are wrongfully assuming that the percentage of hits will go down.

this study drew completely wrong conclusions.

Spam loop

[theolein]

Spam is not effective at all in terms of real world advertising, as we all know. Spam companies obviously are not that expensive which probably hides the fact that even the low cost of spamming doesn't even closely cover the costs involved as the returns are probably close to zero. However there are enough companies that are willing and desperate enough to try it so that the spammers can exist for a certain length of time. Eventually though I reckon that spamming companies will die out for the most part with only the serious ones actually surviving.