India's ISPs Want Payola from Big Portals
knorthern knight writes "Story on The Register.
America's biggest content providers could face a toll to enter India cyberspace, if plans mooted by the Indian ISP trade association bear fruit.
Although the Internet Service Providers Association of India is split on the issue, several of the larger ISPs want to block access to eBay, MSN or Yahoo! unless the prociders pay a toll.
'In order to increase revenue streams we should ask [the portals] to pay if they want traffic on their sites from India,' reports the Hindustani Times."
I don't see how this would work. If the sites didn't cough up the dough, and were blocked, then a single ISP would gain a huge advantage by not blocking the sites, and advertising as such. I know I'd switch to that ISP.
I doubt they will pay, because that would set a bad precendent, and then they'd be beholden to other countries as well.
Not only that, but since these portals are probably losing money for every non-western world click-through because their advertisers only want to advertise in North America or Europe, the sites would probably gladly allow their url to be blocked in India.
On one side this makes sense from their perspective. International bandwidth from what I understand costs a bundle to provide and usually most of this cost is not picked up by the US which is generating most of the content to begin with. Europe I hear has similar problems with paying an arm and a leg for transatlanic traffic, etc. On the other hand this sets dangerous precedent. How can we expect the internet as we know it to stay free with this kind of scheme. The cost for these portals traffic is already built into the wholesale general cost of traffic that ISP's sell each other and eventually to the end user. It seems as if they just want to double dip on this access. Secondly how are content providers who already pay big $$$ for their pipes just to get their material out of their server farms start going to then start paying carrier fees as well. What we are going to end up with is the internet becoming like basic cable. You pay for a few channels here or there but if you want the premium channels you gotta start shelling out. This method of billing breaks the IP protocol as we know it. The net is supposed to be mostly blind to the traffic that it is throwing around. If routers stop universally moving traffic this is going to get ugly very quicky. Good bye univeral routing. hello pay tv internet.
If religous zealots don't believe in Evolution, then why are they so worried about bird flu?
- India has 2.2 telephone lines per 100 citizens
- 0.4% of the population uses the Internet, not 10%
- high poverty levels are limiting Web access to the few that can afford it
- "Shopping is still considered a family duty in India, so online shopping may not be as popular as it is in the West"
U.S. tech firms are flocking to India for developers because they will work for about what a Silicon Valley developer pays in rent (this I've heard in-person from developers who were flown to the U.S. for several weeks of training before being sent back -- a lot of them are brilliant, but they have to take what the market in India offers because they can't stay in the U.S.). If that's any indication of the economic state of India, I doubt eBay is that desperate to reach the Indian market.Yahoo isn't going to pay some smart-ass ISP for the priviledge of allowing Yahoo to distribute its already free content.
And MSN will laugh at them: "You want us to pay how much? OK, but we're invoking the terms of our EULA that allows us to remotely control your systems."