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Sony-Ericsson Starts US$5M Astroturf Campaign

lairdb writes "The WSJ reports today (31Jul02) that Sony Ericsson will be marketing their new T68i cellphone/camera combo unit via "shills" to create a grassroots buzz. Specific tactics will include fake tourist couples at popular attractions asking bystanders to take their picture, and "leaners": pairs of women ("actresses and female models") at bars playing interactive Battleship with each other from opposite ends of the bar. "[T]he company has gone to considerable lengths to train it's actors to avoid detection [as Ericsson spokespeople.]""

14 of 452 comments (clear)

  1. TROLLAXOR is DYING? by Anonymous Coward · · Score: -1, Offtopic
    Please, someone, what happened to Trollaxor?? I am jonesing for my fix of that trollaxor wit.

    It sure beats the hell out of reading this useless garbage on slashdot.

  2. 3rd post? by Anonymous Coward · · Score: -1, Offtopic

    did i get it??

  3. MOD UP (Funny) by Anonymous Coward · · Score: -1, Offtopic

    mod this parent the fuck up you piece of shit moderators. its fucking funny

  4. sig by Webmonger · · Score: 1, Offtopic

    sh00perz, it's "sentences", not "sentances"

    1. Re:sig by zapfie · · Score: 0, Offtopic

      You forgot the period on your sentence.

      --
      slashdot!=valid HTML
  5. Re:Tourists, eh? by Anonymous Coward · · Score: -1, Offtopic

    Moderators:

    In case you think its funny, try watching National Lampoons European Vacation. What this is called is plaigurism, as the source has not been cited when reproduced in this medium.

  6. Hi by Anonymous Coward · · Score: -1, Offtopic

    is that a cocktail weenie in your pocket or are you happy to see me?

  7. Let's recap, shall we? by The+Cat · · Score: -1, Offtopic

    So I wrote an opinion and was marked a Troll.

    I commented on it, and lost three mod points (three seperate offtopic mods)

    Then I commented on that, and lost another point.

    So, -5 points (10% of my karma) over one message that a couple of people disagreed with. Yeah, that's exactly what moderation is supposed to do. (And I'll lose two more on this message, but only because I'm posting without the bonus).

    Been contributing here for years (five digit UID). If karma wasn't capped, I'd have over 100. Any chance of addressing or fixing this? Are people supposed to lose karma in bunches like this? Should all future messages just *agree*?

    Again, rapidly losing interest in this, and it needs to be addressed. Three offtopic mods for one message on a 50-karma account is unnecessary.

    Are we not allowed to comment on the moderation system? (Does this not bring to mind the YRO icon?) Is this written down somewhere? (It's not immediately apparent in the FAQ).

    1. Re:Let's recap, shall we? by Anonymous Coward · · Score: -1, Offtopic

      Well, pretty much any time you mention your post getting modded offtopic, that post will get modded offtopic. It's like you waving a big red flag and saying, "hey! Mod me offtopic!". Do it anonymously. Your original post was good, and the guy who modded it a troll is obviously a dick. The other offtopic mods, well, that's just the way things go.

  8. Re:nothing new .. by Cryptnotic · · Score: 0, Offtopic

    Fuck the homeless. They are smelly, dirty, scary, weird, perverted people. They are usually drug addicts and/or alcoholics. They go to the shelters for the free food, but they hardly ever take advantage of the services offered to help them clean themselves up and get a job. The single mother who lost her job and lives on the street for two nights before getting helped by one of the public service groups is a tiny tiny minority of the homeless population.

    Most homeless people aren't interested in getting themselves cleaned up, getting jobs, and joining the blue-collar lower-middle-class. They think, "why work hard and live a poor life when I can do nothing and be handed a poor life for free?"

    --
    My other first post is car post.
  9. Re:HI!!! by Anonymous Coward · · Score: -1, Offtopic
    since you are posting AC i can only assume that you are replying to your own post to nullify the very accusations you are making about yourself!
    my GOD, a recursive preemptively self deprecating shill shill!

    the internet has become a dark and dangerous battlefield my friends...

  10. fp! by Anonymous Coward · · Score: -1, Offtopic

    br0nst b0rst

  11. Re:Phonies by Anonymous Coward · · Score: -1, Offtopic

    What are you a terrorist? you should support your fellow AMERICANS and love this proud land. If we dont stick together the terrorists will win! Its a dark day but we can survive it if we stick together!

  12. Re:nothing new .. by Ryan+Amos · · Score: 0, Offtopic

    Fuck you. You're a bigoted, stereotypical asshole. You think you can sit in your parents house in suburbia driving a $15,000 car your parents bought for you and pass judgment on people who you only see through the tinted windows of your import sedan. I live in Austin, TX and the homeless there are actually very nice, personable people. Yes, they're a bit odd, but we all have our quirks. Most homeless people aren't there because they want a "free ride." They often have mental conditions which prevent them from living amongst society (advanced schizophrenia is very common amongst the homeless.)

    Get off your high horse and out of your parents basement and see what the real world is like before you start passing your holy word off on others. You pass stereotypical assumptions off as fact, when your assumptions are very far from it.