The Golden Age of Cup Manufacturing

jonerik writes "The Washington Post has this article today on the disappearance of traditional 'small' (8 oz.) cups of coffee in favor of a larger concept of 'small' (12 oz.). In the case of Starbucks, for example, a truly small 8 oz. cup of coffee is still available, but it's called a 'short' and isn't listed on the menu. Why not? 'We still have it,' says Starbucks spokeswoman Lara Wyss, 'but we don't advertise it because of the size of the menu board, the physical constraints.' Yeah, sure. Disposable cup manufacturers have taken notice of the popularity/compulsory nature of larger cup sizes. The Sweetheart Cup Co. started manufacturing a successful 24-ounce hot-beverage cup about two years ago, and Kathy Deignan, the company's national vice president of marketing and account sales says 'The eight- and 10-ounce cups are pretty much gone.' Sweetheart also manufactures 7-Eleven's 44-ounce Super Big Gulp cups, and Deignan says the company is considering producing an 80-ounce cold drink cup - that's 5 pints, folks. Christ, how much do these companies think people need to drink, anyway?"