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History of the Apple Logo

Posted by pudge on from the friday-fun dept.

usermilk writes "There is a great article on the history of the Apple logo running at MacNYT.dk." The story's been translated into English, so no worries.

3 of 48 comments (clear)

  1. Reference to Alan Turing ? by sl956 · · Score: 4, Insightful

    A rainbow apple bitten into : the reference to Alan Turing seems obvious.
    (as you probably know it, Alan Turing committed suicide by eating an apple laced with cyanide).

    1. Re:Reference to Alan Turing ? by John+Harrison · · Score: 3, Insightful
      It could also be a reference to Snowhite ; )

      or the forbidden fruit.

      There are a number of ways to see this. I think that is part of why it was picked. To say, "obviously they meant Turing and that is the only thing they meant" is silly. The most direct symbolism that can be gleaned from the article is the reference to Newton, which made up the original logo.

      --
      Lasers Controlled Games!
  2. Re:This doesn't make sense by Anonymous Coward · · Score: 3, Insightful

    That is right. The danish text says this:

    It wasn't a coincidence that the commerial agency, Regis McKenna, was picked to design the new logo. McKenna have, amongst others, helped design logos for Compaq, America Online, Intel and other computer companies during recent years.

    So clearly, the original author didnt mean that Jobs is a Psychic :)

    BoeManE