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History of the Apple Logo

Posted by pudge on from the friday-fun dept.

usermilk writes "There is a great article on the history of the Apple logo running at MacNYT.dk." The story's been translated into English, so no worries.

5 of 48 comments (clear)

  1. No reference to Alan Turing by wilton · · Score: 1, Informative

    I was always led to believe that the bite of the apple was in homage to Alan Turing.(brief summary half way fown page).

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    per mere, per terras
  2. The DogCow by fulldecent · · Score: 5, Informative

    On a related note, the full history of the dogcow can be seen in Apple's tech support

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    -- I was raised on the command line, bitch

  3. IBM Logo by vitaflo · · Score: 5, Informative

    "the stripes in the apple logo plays on the comparison with IBM, that also uses a striped logo"

    What's interesting is why the IBM logo uses stripes. It used to be solid, but was changed because it looked to "dominant". IBM being very dominant back then, believed that adding the negative space lightened up the logo and made them look less threatening (if you see it next to the old solid logo this is very much the case).

    What's more interesting is that Paul Rand, who designed the IBM logo (along w/ the logo's for UPS, ABC, Westinghouse, etc, and who is regarded as perhaps the greatest graphic designer of all time) was commissioned later by Steve Jobs himself to create the logo for NeXT Computers. Rand was paid an astonishing $100,000 for this logo (the most ever for a logo at that time I believe), and in his presentation of his idea he simply handed Jobs a 52 page booklet and did not say a word. Jobs fell in love with the new logo immediately.

  4. Re:Reference to Alan Turing ? by Anonymous Coward · · Score: 1, Informative

    Except the rainbow flag did not exist as a symbol for the gay community until 1978, a year after the Apple ][ shipped (obviously bearing the rainbow logo).

    If Apple was using colour as a nod to Turing's sexuality, they would have patterned it after the symbol of the day, a pink triangle.

    Most historical accounts say that the "rainbow" (notice it's not a true rainbow like the flag) was a request of Steve Jobs who wanted to highlight the Apple ]['s new colour capabilities.

  5. Font is changing also by Apotsy · · Score: 3, Informative
    The long-time standard Apple font, Apple Garamond (which is really just Adobe Garamond Light squeezed to 80% of its normal width) seems to be getting phased out, too.

    Just look at the text used in all the eMac marketing materials. Instead of being in the usual Apple Garamond, it is in a font that resembles Adobe Myriad. That's quite a departure from the classic look Apple has always used.

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    Free Hans!