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Taiwan and South Korea's LCD Market-Share Battle

prostoalex writes: "This lengthy article on Reuters Web site, filled with numbers and analyst references, talks about Korean and Taiwanese manufacturers starting a price war in the field of LCD. Apparently, last year all Taiwan-based manufacturers lost money, while Koreans made money, and the companies are ready to slash their prices in turn for market share." From my reading of the article, it looks like the manufacturers may actually be reluctant to trade profits for market share, but this kind of competition still sounds good for LCD buyers.

16 of 71 comments (clear)

  1. Cornea by kisrael · · Score: 3, Insightful

    I recently got an 18" Cornea flatpanel. It's great, a terrific monitor at the price of the other guy's 17". I suppose some might balk that it only has VGA analog inputs, but that's all I'm ready for anyway.

    I think the company is Korean, maybe did some work for OEMs, and now they're out on their own.

    Probably all psychosomatic, but it feels great to only be beaming myself with hours and hours of CRT radiation at work, not at home...

    --
    SO YOU'RE GOING TO DIE: The Comic for Dealing with Death
  2. Profits by dattaway · · Score: 2

    Define "losing" money. And what is "profit?" Is it how you phrase the question to the accountant?

    These companies do invest great amounts of capital for machines and upgrades. Much of this is overtime and I'm sure the employees don't feel that this is a "loss."

  3. Re:Holy cow! by Skyshadow · · Score: 2
    If you are waiting for cheaper/newer/faster/better technologies to come out, you'll never buy it...

    While that's true, there is a breaking point for all prices.

    For example, right now I'm looking at an iiyama visionmaster pro17 that I paid $600 for almost five years ago (and thought, BTW, that I was getting quite the deal). I think the prices for LCD screens in general are high now, but I *really* want one so I can buy a nice desk and unclutter a bit. Even so, if it looks like there's a price war on the horizen, I'll wait.

    --
    Every year during my review, I just pray the words "slashdot.org" aren't mentioned.
  4. you call it 'lenghty article'? by porky_pig_jr · · Score: 3, Funny

    do you suffer from Attention Deficit Disorder or something like that?

  5. Better safe than sorry... by WIAKywbfatw · · Score: 4, Funny

    Enjoy yourself and your new monitor!

    If you're going to listen to this advice then I hope you've got a box of screen cleaning wipes handy.

    --

    "Accept that some days you are the pigeon, and some days you are the statue." - David Brent, Wernham Hogg
  6. Samsung by HisMother · · Score: 5, Informative

    The Korean company Samsung has a lot to do with this, I think. They absolutely own the high end market. I'm lucky enough to have a Samsung 240T, which is a 24" diagonal unit that can do 1920x1200 and can mix the digital and analog inputs (picture in picture). At $4995 (almost two years ago) it wasn't cheap, but it's rock solid, gorgeous, has an incredible viewing angle, and nothing else came close (at the time, anyway). Samsung used to have a rep as a crapfacturer, but these days they've really come up in the world.

    --
    Cantankerous old coot since 1957.
  7. ....price wars are not that good. by jukal · · Score: 4, Insightful

    selling products under own costs is not any good for the consumer in the long run. They are not lowering the prices to do common good. Instead they do it to kill the other one and make bigger profits later by raising prices.

    1. Re:....price wars are not that good. by fermion · · Score: 4, Insightful
      The effect of price wars really depends on the industry. It the case of LCD display panels, I can only see it as good.

      In my limited experience, I have never seen the sale price go below the base cost to manufacture that product, that is, the cost to run it through the assembly line, package it, and ship it out. What will happen, however, is that the market may not support the inclusion of research, management, and other ancillary costs. Now, if the company is well run, there will be other, generally more advance products, that can be sold to support the ancillary costs, and of course profits.

      I believe this relates directly to the LCD market. It should be possible for companies to aggressively price smaller LCD monitor (less that 17"), while shifting the other cost to the bigger sizes. In fact, by keeping price of the smaller sizes unnecessarily high they limit the number of consumer who are going to shift from CRT to LCD technology, thus limiting the growth of future demand.

      The LCD manufacturers are further shooting themselves in the foot by allowing the CRT manufacturer to rapidly increases the minimum acceptable monitor size, right now about 19" for about $200. The CRT manufacturers clearly understand how to use aggressive prices to keep a market. I hope the LCD manufacturers, which is rapidly becoming a very mature market, have a price war so they can learn how use such pricing to take market share.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    2. Re:....price wars are not that good. by slittle · · Score: 2, Interesting
      The LCD manufacturers are further shooting themselves in the foot by allowing the CRT manufacturer to rapidly increases the minimum acceptable monitor size, right now about 19" for about $200
      I don't know about that...

      On one hand, how long is that going to last? Big CRTs are.. big, not to mention fucking heavy. Not everyone has the space to put a monster CRT.

      On the other, since those same CRT mfr's are forcing the bigger screen sizes, people who are convinced of the size but don't have/want to waste the space may trade money for space and move to LCD.

      More widescreen (like Apple's.. whatever it's called) LCD's would be fuckin cool too. My eyes are side by side people, my field of vision is not square!
      --
      Opportunity knocks. Karma hunts you down.
  8. Poster Error? by OldMiner · · Score: 2, Informative

    Posted article reads:

    Apparently, last year all Taiwan-based manufacturers lost money...

    However, the article reads:

    Profit margins for Taiwan display makers stood at around 20 percent in the second quarter of this year versus 25-30 percent for Korean firms

    If the poster is accurate, this means that the Taiwanese profits have grown from some unknown negative to a postive 20 in less than a year. Decent gains on profits if you ask me.

    --
    You like splinters in your crotch? -Jon Caldara
  9. ...price wars... by crisco · · Score: 2
    Nowhere does it say they are dropping prices below cost, either in the Rueters article or in the /. summary.

    Besides, aren't they counting on a few additional facts?

    • LCD prices are continuously dropping due to improved manufacturing processes
    • larger volumes means lower prices
    I'm guessing the plan is something like this:
    1. Drop prices below cost
    2. Take market share away from already weak competitors, eliminating them
    3. Greater market share means greater control over pricing, allowing them to drop prices slowly while reaping the rewards of drops in cost.
    4. Profit!
    --

    Bleh!

  10. Good for supply lines, too. by Xunker · · Score: 2

    From what I know, the majority of LCDs produced today are still made in Taiwan.. and that's a bad thing.

    It's teh same problem that chip manufacturers are facing -- what happens when the majority of your compoinets are made in the same small area of land? should something catostophic happen, your supply could be completely wiped out.

    Other's getting into the game is good for this so whouls something happen to Taiwan like a major earthquake (it is on the "ring of fire") you still have other suppliers in other places who can help take up the slack.

    Remeber the Fire in a Taiwanese industial park a few years ago? One factory catching fire sent memory prices soarsing for a few weeks.. just think if a few factories where utterly destoyed?

    --
    Hilary Rosen's speech was about her love of money and her desire to roll around naked in a pile of money.
  11. Re:Holy cow! by Dr.+Ion · · Score: 3, Interesting

    Same here.. I couldn't get a GeForce2 or PNY GeForce3 to drive the DVI on an FP2000 without speckle and snow, even at lower resolutions.

    A PNY GeForce4 4200 did the trick, though. Tack-sharp 1600x1200, no problem.

    I'm starting to wonder if DVI isn't so standardized.

  12. Sounds good to me! by bruthasj · · Score: 3, Informative

    As a software engineer/lead dude in Taiwan, i feel that the more fabs outputting the merrier. I keep my job and everyone stays happy -- obviously the customer will benefit the most from such a competitive environment. Kinda like the RAM market was a few years back.

    Right now I'm working on Acer-Unipac Line 8 which is a 5G (fifth generation) outfit that put's out glass beginning in the 21" form-factor. The previous fabs like L6/L5 will pick up speed in the 17" arena. I think Samsung's newest place in Korea is also 5G and was up and running well before Acer.

    The next 5G fab coming up is Chimei Fab 3 in Tainan . Both the Acer and Chimei fabs will be rolling full production by next spring. This will bring TV-class LCD panel prices down quite a bit.

    The carrier sizes for these babies are huge -- I mean like the size of your regular cubicle. Good ole wafer fabs you used to be able to hand-carry the product around. These you need a forklift. But since they don't have any "clean" forklifts they have to use these funky $60,000 USD handcarts that move them around.

    Anyway, I'm blabbing ... but just remember AUO Fab 8 and Chimei Fab 3 in Taiwan coming up soon. LG / Samsung has one 5G running as we speak and probably another one coming soon. In fact, I heard AUO Fab 9 will be done by the end of next year...

    So, I probably said too much, but I didn't sign any NDA, so I don't care...

  13. Re:Still not worth it by RayChuang · · Score: 2

    While 21" monitors are very nice in display quality, they do have a couple of downsides:

    1. A 21" monitor consumes quite a lot of power. They average about 150-170 W draw when running in full power mode. Most larger-screen LCD's consumer about 1/3 to 1/4 of that.

    2. A 21" monitor also weights a lot, too. They weight over 70 lbs. in weight on average, which could strain some desk designs. A top-end 19" LCD weights about 13-15 pounds in comparison.

    3. A 21" monitor takes up a huge amount of space depth-wise.

    Besides, today's 18-19" LCD's at 1280x1024 resolution are getting quite good. For around US$950, you can get top-end NEC and Viewsonic models with very sharp displays and very fast response times (necessary to play games and play back DVD's).

    --
    Raymond in Mountain View, CA
  14. With LCD still expensive ... by Taco+Cowboy · · Score: 2



    and if the Taiwanese are LOSING MONEY, then the Taiwanese are doing SOMETHING TERRIBLY WRONG !

    I mean, we are not talking about making floppy disks here. These LCD babies are STILL expensive !

    --
    Muchas Gracias, Señor Edward Snowden !