Competing (Commercial) Visions For The Internet Future

Stirland writes: "This article in today's NYTimes says that AOL's new plan focussed on creating content for broadband could have cable companies over a barrel. It tries to compare programming on cable to 'programming' on the Internet. It's an important article to read because it gives us an idea of what cable companies' potential plans are for the broadband Internet. Given that they're not regulated like DSL, and they're the fastest growing providers of broadband Internet access, this has profound implications for the next generation of the Internet. This article omits the fact that Excite@Home tried this 'programming' approach on broadband. It failed. Another reason this article is important: Contrast AOL's approach described here with Amazon.com and Microsoft's .Net strategy. These are two polar opposite visions of the way the Internet will develop. The media vision vs. computing vision. The interesting story here is that it isn't that one is 'open' and the other 'closed.' They're just open and closed in different places -- places, obviously, that suit the companies' strategies. Why should you care, and what's in it for you? These competing visions are currently duking it out at the FCC under open-access proceedings. So the future of the Internet is hanging in the balance."

Comments

AOL needs good marketing.

[papasui]

AOL retains it's customer base by convincing the customer that it IS the internet. The average AOL user hears internet and thinks AOL. They are a content provider and in order to keep their customers they need to keep convincing those customers that they need AOL for a reason. I see lots of people who are completly shocked that they can get the same content via any other internet service without AOL. I think they have a hard battle ahead of themselves. MSN Explorer is really cutting into AOL hard by offering a easy to use interface while not requiring the fees involved.