Expect DVD Chip Price Wars
prostoalex writes "With more companies developing the chips for DVD players the price wars might ensue. According to this DigiTimes report, 'Boosted by rising shipments, the higher price of DVD player single-chips is likely to push up the average chip price to US$9.56 in the fourth quarter from US$8.58 in the first half. However, the increasing number of chip suppliers also implies that a new price war may soon develop'. The predictions of DVD chips sales slowing down add to the expectations for price wars."
I remember when I ordered some software from America, (I'm in Europe), the woman was suprised that I couldn't buy it locally. There was an irritating delay on the line, (sounded like it was going via satellite, which is unusual for trans-atlantic calls, they usually go via cable), and we kept interrupting each other by talking at the same time.
She said something about 'Fries', and I'm like, huh? What are you talking about? Do I want fries with it or something? HUH???
Then she explained that there is an electrical chain in the U.S.A. called Fries, and I was like, ahhh, right, you had me *really* confused then!
Seriously, I've given up grammer trolling, but...
Fry's. Not fries. as in Fry's Electroncis.
Don't feel bad, I ordered an old Compaq VRM from the U.K. because even after shipping it was like $30 cheaper than I could find in the U.S. I got this great email from the firm saying that "the goods have been shipped" and I was envisioning a little heroin bonus in the package.
And what about chips that support DVD-Audio? Jesus, how long has that format been just around the corner? As for me, I'm not buying a DVD standalone until it can play MPEG-4 and doesn't cost me much. If the established chip manufacturers are raising prices, maybe this will open a window for Sigma to get their better chips into consumer players. Hate them if you like for falsely taking credit for Xvid (I accepted their appology), but you still have to admit that MPEG-4 in the living room would rule! It's worth waiting for, in my opinion.
"Yes, dear, we and the children are starving to death, human rights are unheard of here thanks to our corrupt government, and easily-cured disease is spreading like wildfire leading to a life expectancy of less than 30 years. But, hey, look on the bright side. If only we could get electricity and a television we could watch our favorite Wesley Crusher episode of Star Trek on this fancy new DVD player..."