Expect DVD Chip Price Wars
prostoalex writes "With more companies developing the chips for DVD players the price wars might ensue. According to this DigiTimes report, 'Boosted by rising shipments, the higher price of DVD player single-chips is likely to push up the average chip price to US$9.56 in the fourth quarter from US$8.58 in the first half. However, the increasing number of chip suppliers also implies that a new price war may soon develop'. The predictions of DVD chips sales slowing down add to the expectations for price wars."
For one half of the world, 'chips' are 'crisps', in other words sliced potatoes fried till they get hard and seasoned with spices, salt, peper, onions, or whatever. (I mean this)
For another half of the world (not necessarily mutually exclusive), chips are 'frenched fried potatoes', in other words 'fritten met frikandel en pikkels', in yet other words you cut them in prisms about 6mm x 6mm x the length of the potato, then you bake them twice in 180 C animal fat and serve them with mayo.
Call them ASICs or ICs or whatever the correct term is for what you vaguely meant, for heaven's sake ! We're nerds, we're not Joe Mainstream.