Expect DVD Chip Price Wars

prostoalex writes "With more companies developing the chips for DVD players the price wars might ensue. According to this DigiTimes report, 'Boosted by rising shipments, the higher price of DVD player single-chips is likely to push up the average chip price to US$9.56 in the fourth quarter from US$8.58 in the first half. However, the increasing number of chip suppliers also implies that a new price war may soon develop'. The predictions of DVD chips sales slowing down add to the expectations for price wars."