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Drink Pepsi, Go to Space?

Posted by michael on from the be-like-mike dept.

Kayaker writes "According to an article on AdAge.com, Pepsi is considering a new promotion contest that would include a ride on the Russian Soyuz space taxi. Maybe Pepsi is better than Coke?"

1 of 336 comments (clear)

  1. Re:Does pepsi keep their promises? by delfstrom · · Score: 5, Informative
    The full true story of the Harrier jet is on the Urban Legends refrence pages at http://www.snopes.com/business/deals/pepsijet.htm
    "Enter John Leonard, a 21-year-old business student. Upon seeing that commercial and discovering he could purchase individual Pepsi points from the company for 10 each, he set about to get himself a Harrier at an unbelievable bargain rate.
    On 28 March 1996, Leonard forked over 15 original points plus a check for $700,008.50 raised from five investors for the remaining 6,999,985 points "plus shipping and handling" and demanded his jet. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece."
    In August 1999, the New York judge upheld Pepsi's case. "No objective person could reasonably have concluded that the commercial actually offered consumers a Harrier jet," U.S. District Judge Kimba Wood said.