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Blind User Sues Southwest Over Web Site, Cites ADA
scubacuda writes "According to Law.com, Robert Gumson, a blind man who uses a program that converts website content into speech, is suing Southwest Airlines (with the help of Miami Beach, FL-based Access Now) for its website being incompatible with his screen-reader program. The case has been filed under the Americans with Disabilities Act under the untested legal theory that ADA provisions on the accessibility of public accommodations to the disabled apply to Internet Web sites just as they do to brick-and-mortar facilities like movie theaters and department stores. There have been previous lawsuits alleging that the ADA applies to the Internet, but all have settled without a ruling on the merits: 1999 the National Federation of the Blind sued AOL alleging its service was inaccessible to blind users (AOL agreed to make its sites compatible with screen reader technology);
over the past two years, Access Now has sued Barnes & Noble and Claire's Stores for maintaining Web sites that allegedly violated the ADA (both settled)."
If the company doesn't cater to your needs then they don't need your business.
Too many people think suing is the answer to everything.
This would be like me walking into Target (or any other store) and suing them because they don't sell XL-Tall shirts that will fit me.
"A plan fiendishly clever in its intricacies"- Homer Simpson
This strikes me as a matter of simple human rights. Does anyone have the right to force a company to spend money on a minority, or accept customers they wouldn't otherwise accept? I don't believe they do.
If the minority (in this case, the blind) are sufficiently profitable as customers, it's likely the company will spend the time and money to cater for them. Or, perhaps, the owner(s) of the company feel that their public image would be best served by catering to the minority. Or maybe they respect the effort many blind people make to achieve their goals, and decide to assist them.
Either way, it's the choice of the company - what right has any individual or group (including the State) to force a company to accept customers they don't want?
A lot of people assume that the ADA is a farce designed to quiet the disgruntled whinings of mentally or physically disabled people. It's a bone tossed to them in much the same way that senior citezens get discounts and prefferential treatment in businesses. It's annoying for other customers and frequently inconvenient.
After all, how many handicapped parking places does the mall need?
What people who think that this is a joke fail to consider, however, is the fact that without the ADA in place, businesses can and will discriminate against handicapped people.
Consider for a second your state's major university. We'll use the University of Texas for an example, because I'm familiar with it. Most of the buildings were constructed in the first half of the twentieth century. Most of the multi-story buildings have elevators, but not all of them. During class-time, the elevators are so full that if you want to get to class on time, you have to use the stairs. Remember that Austin is very hilly. There are stairs everywhere, even for one-story buildings.
Now lets assume that you were in a car wreck with a drunk driver and lost the use of your legs. Despite your new disability you are a smart individual who can get a job that does not require the use of your legs.
Without all those nice wheelchair ramps and wheelchair accessable elevators at the university, you are shit out of luck for actually getting to class... to say nothing of managing to cross the stage when you actually manage to earn your diploma.
We look at wheelchair ramps and other disability accomodations as commonplace. The truth is that very few businesses and schools had them before the ADA forced them to. It may be unthinkable now to descriminate against someone because he's deaf, blind, or crippled, but before the ADA went into effect, nobody thought twice about descriminating against people like that.
The ADA is not a joke.
The next Slashdot story will be ready soon, but subscribers can beat the rush and slashdot the links early!
"where do you draw the line between high traffic commercial websites, and (for instance), mine?"
There basically is no threshold for size if the court simply rules the ADA applies as it does in the physical realm. Virtually all commercial businesses (including non-profits) with a physical presence must follow the ADA.
If the court says the ADA applies to websites...*unless* the court stipulates traffic parameters, revenues, etc...every commercial website would then have to be ADA accessible, and worse could be just as easily sued for ADA violations as businesses with physical facilities already are now!
In short if the court rules that ADA applies to websites, unless the court is very specific to how it applies, all commercial websites regardless of size would be subject to the ruling...ouch!!! Talk about a legal nightmare!!
Ron Bennett
Are these (the ADA) the people that made it so that there is Brail on Drive up ATM machines?
After having witnessed this in use the other day, I agree with it.
Two women drive up to the ATM. The passenger gets out, walks around to the machine, starts punching buttons. Gets her money.
And then I realize she is blind. Walks around the car and gets in. They drive away. No problem.
Without Braille on the buttons, she would have had to give her card, and PIN, to the driver to do the transaction. It's not just drivers that use those machines.
I use the web when interacting with Southwest because I can get the data I need faster visually than aurally.
If someone's blind, it would seem only fair that southwest has the option of providing them with a dedicated, live concierge to help them with all their questions. That's why they can CALL 1-800-IFLYSWA.
The ADA is intended to make sure that people are not disenfranchised by their disability, and in this case the person is not, since they cn accomplish the same task via a means that SWA has provided for them that is compatable with their abilities. The *only* caveat I would make is that if they show they are blind, they should be able to get the double-points and internet-only fares afforded to those who frequent the site.
This particular lawsuit is as ridiculous as a person in a wheelchair suing for there not being a stair-climing inclinator when there's an elevator down the hall.
I'm all for blind readability on sites without an alternative, but if it's a service operation where you can accomplish tasks via phone, then I believe that that is a solution to the mandated requirements.
Kevin Fox
I'm amazed at most of the comments.
Before people flame the ADA and access to the web for the blind, they should remember that they too could become blind someday.
The web and HTML were created to make information _more_ accessible to people, not less. Good coding for the web is supposed to ensure that people with _any_ type of browser can get your content, not just people with IE+flash. It's not very hard to make your sight accessible for the blind -- just use well-formed HTML or the new flash accessibility extensions.
The more accessible the web is for all of us, the better we all are.
He is being denied access to a store/site because he is blind
This is fairly stongly worded. You might want to s/denied/not able to attain, because there is no active attempt to disallow entry to the site. The company hasn't made provisions for this special group
But, you could also spin it off the be the fault of the screen-reader. One could state that the company designing the screen-reader product did not make it work with the increasing graphic standard, perhaps by adding an advanced OCR, etc. Maybe a brail-reader based on color depth.
It's fine to say that disabled individuals are not able to use this site and are losing out. But this could set a bad precedent making all companies with graphical type sites liable. How many major sites now use flash, can the screen reader translate that? It would also suck if this set a precedent so that even my little site had at to conform to blind-compatible standards (I do, however, try to use text when possible for lynx compatibility etc)
The major point is, while much information is being presented in a textual format, the internet is moving towards towards a more visually stimulating form of presentation. People with vision impairment are going to lose out a lot from this, but not everybody will think to account for all such special cases, especially when gearing towards a more flashy and potentially better selling presentation.
Can we really expect that text-based support is going to be around forever? In a decade, will an increasingly visual medium be forced to retain non-visual support?
A lot of people will probably be tempted to say "I'm sorry, I understand your loss but why should it also be mine." It's in a way a selfish attitude, but it's also somewhat logical in current society.
Well, time to go back to text-based internet - phorm
Getting back to the plaintiff described in the article, I'd think an easier solution would be to call 1 800 555-1212, get Southwest's toll-free number from them, and then call that number. I'd think the same information is available that way as is available through their website (probably more info, in fact, such as information on what flights are on time/delayed/etc.). This has to be easier than filing yet another lawsuit. Then again, I suppose the ambulance chasers wouldn't make any money off of such a common-sense solution.
20 January 2017: the End of an Error.
I think that the problem with the SouthWest site is simply that they use graphics links that don't specify their alt tags. At least when I ran it through the w3c's HTML validator that's the main complaint. This isn't rocket science, nor is it very hard to comply with. We're not talking about a lot of money and if their web guys had followed standard industry best practices there wouldn't have been a problem.
As a bonus, you make your site accessible via Lynx so it wouldn't just be a benefit to the blind.
I don't know who did the SW airlines site but they weren't served very well.
Haven't spent to much time on that web, myself. The web I use tends to be composed of information, usually in the form of little magnetic bits aligned in one direction or another. As I'm unable to access info directly from magnetic media, I prefer to get that info in the form of written words. But this web I use isn't inherently visual- I could get the same information aurally, just not as quickly. A SQL query on a database to retrieve a ticket price-- nothing inherently visual about that, except the purely personal aspect of me reading the results rather than hearing them.
But then until 1997 or so I did most of my web browsing in Lynx, and I'd be happy enough to be able to do so again. When I want a pure reading experience, all the "inherently visual" aspects of the web get in the way: text is quick to download, unlike all the gifs and flash bouncing advertisements. So I'm not unhappy about people pushing for ADA and accessability standards for web pages: what makes for better access for the blind also makes for an easier, faster, and less stupid-blinking-ads experience for me.
To have the govt set up a service with humans that read web sites to any blind web surfer? Could be linked via a collaboration program so both would be seeing the same site. Overall, this seems cheaper to the US economy than forcing every business in the US to redesign their web site.
.gif files or something it won't be.
Have you ever heard of this thing called "HTML"? If you use this "HTML" stuff to design your website, it will be able to be read by blind people. If on the other hand, you use flash, or put all your textual content in
In other words, you actually have to work to make a website that can't be read by blind people. Since these companies already put so much effort only to exclude people, they might as well put in a little more to fix the problem.
autopr0n is like, down and stuff.
The idea that making a text-only version of a website is all that's needed to make a website accessible is a myth. Its the same myth that provokes other webdesigners to construct "Netscape" and "IE" duplicates of websites - its ludicrous and involves some serious overheads in keeping multiple versions of a website in synch and up-to-date. You can bet your bottom dollar that the text version of the site is the first to be left behind and overlooked when it comes to updating.
Creating an accessible website is not difficult. The recommendations and guidelines have been available on the web since 1999 - the Web Content Accessibility Guidelines is there for website authors to create accessible content. There's nothing in there that's remotely difficult.
I'm amazed at the level of complains from so-called "creative artists" about the Web and how they don't want to follow the standards path. Other artists in other media work within the constraints and boundaries of their chosen media and deliver work of high quality. And then they use the media to its full use.
But when it comes to websites, these so-called artists cannot understand the web beyond what they see in their browsers. They limit their imagination and scope and refuse to make their creations accessible in a public medium.
They are "so-called artists" since its clear they do not understand the breadth and depth of the World Wide Web. The ability to build accessible websites should be a mandatory skill requirement before embarking on a professional career in web design - its as important as the ability to write legibly.