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How Do People Evaluate a Web Site's Credibility?

Posted by ryuzaki0 on from the drudgereport dept.

theduck writes "Ever suspected (or feared) that web users are mostly mindless sheep evaluating your website more by the eye candy than your carefully crafted content? Well, it appears you were right. A study resulting from a collaboration between Consumer Webwatch and The Stanford Pervasive technology Lab reports that even though consumers say that they look for content first when evaluating the credibility of a website, they actually focus primarily on design look and information design/structure (i.e. ease of navigation). Of course, the study's methodology might have something to do with the results..."

4 of 141 comments (clear)

  1. First Post by p3rlm0nger · · Score: -1, Offtopic

    First Post?

  2. Example by Anonymous Coward · · Score: -1, Offtopic

    The hosting provider HostTyme has a fancy web site that looks just like the big companies but it turns out to be just a single machine hosted at WizardHosting.com in Florida and run by a guy from Texas who probably never saw his machine.

    $ host -t ns hosttyme.com
    hosttyme.com. name server ns4.hosttyme.com.
    hosttyme.com. name server ns.hosttyme.com.
    hosttyme.com. name server ns2.htwebserver.com.
    hosttyme.com. name server ns3.hosttyme.com.

    If you telnet to the ftp port of these "4 nameservers" you will see that they are just four different addresses of the same machine. Not much redundancy there. What kind of uptime can you expect from this setup?

  3. Try evaluating this.. by Kafka_Canada · · Score: 1, Offtopic
    geek.is-a-geek.com

    I don't know whether to prefer the content or the presentation!

    (p.s. it's funny)

    --
    Fuck it
  4. Re:98 pages!!!!!!! by Anonymous Coward · · Score: -1, Offtopic

    Actually the slashdot effect is a myth. There is no such thing as "slashdotting". Taco first introduced this buzz word while the dotcom boom was at its peak in order to impress sponsors. He wanted to fool people into thinking that slashdot was the most visited site on the Net, the ultimate reference portal for all tech savvies around the globe.

    Now that the whole open source market is crumbling apart, mentioning the slashdot effect serves no other purpose than to help Taco pretend he didn't dropped out of college for nothing.