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In Stores Soon: Perishable DVDs

Posted by michael on from the CONSUME dept.

Makarand writes "Technology that renders optical media useless after a short lifespan will soon find its way into stores in the form of perishable DVDs. Retailers in the Southern United States will soon start giving a sample DVD to buyers of a CD (by Nappy Roots, a hip-hop group). This promotional DVD from Atlantic Records will work for only 8 hours. This promotion is aimed at finding if music fans would be interested in buying a package with both audio and video instead of just plain audio. A special dye sandwiched between the layers of the DVD will interact with air making it opaque and unreadable later. If this media catches on you may not have to return your DVD rentals in the future." We noted this 2.5 years ago.

3 of 586 comments (clear)

  1. 8 hours? by RedWolves2 · · Score: 4, Redundant

    8 hours is plenty of time to rip and make an MP3 out of it.

  2. Buy and immediately rip! by EllisDees · · Score: 2, Redundant

    Seriously. The first thing I'd do with any DVD that is going to self-destruct is make a copy of it. This is just a dumb idea all around.

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    -- Give me ambiguity or give me something else!
  3. Stupid Question by NeuroManson · · Score: 2, Redundant

    Polycarbonate plastic (used in CDs and DVDs) is not biodegradable or recyclable in any sense of the term. So how would the landfills benefit from hundreds of tons of DVDs (and presumably CDs when they figure out they can use the same scheme with audio CDs) with a premature death rate?

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    Just because you can mod me down, doesn't mean you're right. Shoes for industry!