High Tech Shopping Carts Offer Discounts, Ads

An anonymous reader writes "'Imagine walking down a supermarket aisle and hearing a chime as you pass the peanut butter letting you know it's on sale. Or picture reading the local five-day weather forecast, checking the Dow Jones industrial average and finding a new chicken and rice recipe, all from your shopping basket. Souped up with a computer attachment, your shopping cart could become a know-it-all that gives you special discounts based on what you buy or provides news and information as you sail through grocery aisles.' Full story here, and the Cart manufacturer's site here. I might just have to warshop in Moraga today..."

Comments

Grr.....

[GeckoFood]

The first time a shopping cart tells me that SPAM is on sale, I'm going to bludgeon a manager!

Nagging shopping carts

[tomhudson]

More stupid applications of hi-tech. I can see it now. The earplugs are chiming "buy me, and you wopn't have to listen to the stupid peanut butter anymore".

Re:Nagging shopping carts

[aridhol]

How about a built in scanner so you can see how much something costs or keep track of how much you are spending?

Now there's a useful idea. Thing is, it won't happen. If you are shopping and you keep seeing this number counting up in front of you every time you put something in your basket, you'll subconsciously want to keep that number low. So you'll probably buy less than you would if the cost hits you all at once at the register.

the real reason

[dirvish]

The real purpose is customer tracking. The only reason stores are going to spend money on this kind of stuff is to better seperate customers from their money. If they can profile customers they can better market towards them.

Re:the real reason

[sjlutz]

And profiling customers is a bad thing? Here's my take on it:
1) Advertising isn't going away, it's increasing, we are getting bombarded everywhere, now even in video game.

2) Why not give enough information to the sellers so that they can give me offers that I might actually like?

Example, if everytime I passed the Diaper isle, I was told about the sale on Pampers, I would ignore because I don't need diapers. Worse, it would become annoying. But if everytime I walked down the soda isle and was told Mountain Dew was on sale, I would buy it, even if I didn't need it, because we all know you can never have too much Dew.. For those privacy advocates out there, do you REALLY care that the managers of a supermarket know you buy a pack of pringles every shopping trip? Yes, I do care if the government wants to know, but not some store managers .

Re:the real reason

[stratjakt]

You don't care until the you get the wrong shopping cart, and it shrieks, at the top of it's digital lungs "HEY, BACKISSUES OF PLAYGIRL ARE ON SALE 2 FOR A DOLLAR WITH PURCHASE OF LARGE DRUM OF VASELINE"

Re:the real reason

[The Visiting Priest]

Yes, profiling customers is a bad thing (for the customer).

You think that if you buy mountain dew frequently that they're going to give you a discount? Dream on. You'll more likely find out that mountain dew is the one beverage that you NEVER get a discount on.

(But their competitors might start offering discounts on stuff you'd never drink in a million years)

Re:the real reason

[TheWickedKingJeremy]

There is no reason why buying preferences need to be stored indefinitely and associated with an individual.

A better way of accomplishing this - if you are putting Gerber baby food in your cart, the computer will tell you that diapers are also on sale because the two items are linked in the store's database. Or, if you are buying the latest issue of Wired, the computer would automatically assume it would be pointless to tell this customer that condoms are on sale in aisle 12. ;)

My point is that advertising can be better focused without having a huge, all-knowing database.

Re:the real reason

[5KVGhost]

That's true, of course. But it's not necessarily a bad thing.

Once upon a time, for example, everyone's shopping habits were "tracked" by the grocer behind the counter. He could easily gauge the buying habits of all his regular customers and make appropriate recommendations. The anonymity of the modern shopping experience is more of an accident than an expectation.

Re:the real reason

[ChaosDiscord]

For those privacy advocates out there, do you REALLY care that the managers of a supermarket know you buy a pack of pringles every shopping trip?

The problem isn't that the manager knows. The problem is that any number of "trusted" employees will know. One or more of employees may be willing to resell (or just give away) your information. Heck, for the right amount of money I'm sure the store will happily sell the information. I for one purchase personal hygiene and pharmacy products at my local supermarket. If I'm a politician trying to appease a rigid Catholic demographic, I might prefer that my political opponents not be able to prove that I purchase of condoms or birth control pills. I'd rather my health insurance didn't have the opportunity to analyze my buying habits of aspirin and antacids to decide if I've become too risky. Or even if my health insurance decides I buy too much junk food, my auto insurance decides that I buy too much alcohol. Or perhaps my opponent for a county board seat will get the information and claim, "Bob sure buys alot of alcohol, are you sure you want someone who buys that much alcohol on the board?" A potential employer might make collecting such information part of their check on me before hiring me.

The probably isn't that the store knows. To the store I'm only interesting as a relatively anonymous consumer. The problem is that once the information is collected that it will become available to other people who may be interested in me personally. There is a serious risk of abuse. If government agents who have been specifically screened for security purposes occasionally decide to abuse the information (like Robert Hanseen, a few Michigan police, amoung other cases), why should I trust the night shift manager at my local supermarket who hates his job at my local supermarket?

Shoppings carts with computers..

[MongooseCN]

This gives the side benefit of getting homeless people online.

Re:Practical use!!!

[tomhudson]

So, since they're wireless, what's to keep somebody from "war-shopping", skimming the info, and generating their own 100% discount coupons?

I've already figured out how the bar codes worked at the local store, and, if I wasn't honest, I could alter the tickets that bottle refund machines give me to give back $10.00 on a 5 cent bottle.

And no, the cashier would be none the wiser - she just would scan in the altered bar-code, in either scenario.

How aware of their surroundings will they be?

[teamhasnoi]

When I smash my big rusty shit-van into one at 52 miles an hour will it croak, "Body Work on sale at Dave's this week...helleep meeelee..."

'Cause it's going to be open season on carts that try to sell me shit.

Die, Squeek-Wheel, DIE!

No wonder they call us "consumers".

[seanadams.com]

I just don't understand. There's all this bullshit in the grocery stores now to collect our personal information and track what we buy, and I don't hear ANYONE complaining.

I used to shop at Albertson's because they were the one store in my area which didn't use the friggin savings cards. They actually advertised this. Now everyone's using the cards, and they're marketing it on TV like it's a good thing for us.

Every time I go to the store, the clerk asks me if I have the card, and I politely say "no, can I use yours?" Sometimes they have a card sitting there, but more often than not, he'll interrogate me as to why I don't want a card. If forced to get a card, I'll either fill out phony information, or I'll check the box that says I don't want to give my info (if there is one). Then I conspicuously forget the card on the counter when I leave.

One time, the clerk was being especially pushy about getting me to sign up for the card. The customer behind me overhead our conversation and butted in "personally, I like the savings." Meanwhile, people in the aisles on either side of me obediently furnished their cards, one after another, from their overstuffed purses and massive keychains. What the hell is wrong with you people?

This could be a great thing!

[Ethanol]

As a friend of mine suggested, if we port linux to run on these things, and work out some kind of wireless net access, shopping carts could become an even more versatile tool for homeless people than they already were.

Checking your stocks...

[Jippy_]

Actually, it might help with your shopping decisions...

"My tech stocks are doing great! I need some chips."
[check stocks]
"Ohh! Gourmet Potato Crips!"
[check stocks]
"Hmm.. Maybe Ruffles instead"
[check stocks]
"Oh.. This no name brand looks good.. "
[check stocks]
"On second thought, that opened bag in the discount bin might be best..."
[check stocks]
"Dang... Anyone wanna buy a shopping cart?"

Re:Practical use!!!

[beebware]

Proper barcodes shouldn't allow you to do that. The barcode "number" should only relate to a database entry which then should give information such as price/discount details. Barcodes do not (or should not) contain any pricing information of any sort (see how barcodes work)

In your scenerio, you should need to alter the barcode to reflect another database entry corresponding to the discount you are after (and I'm sure/hope the store doesn't sequentially allocate discount codes) AND get it past any fail safe systems the EPOS has in place ($0.05-$10.00: reject) AND hit on a discount code which at least slightly reflects the product description (say the discount voucher was for a bottle of shampoo and you just happen to hit on a $30.00 off champagne voucher - then the till-operator should spot the difference). Oh: don't forget the checksum at the end of the barcode as well.

If you can get away with this as easily as you make out - well, that store is just about asking to be ripped off: so name it here so they can be Slashdotted in a physical sense (imagine loads of geeks hitting the same store chain with faked vouchers :) )

Oops, pardon me, my bad, excuse me, coming through

[Oliver Wendell Jones]

At the Kroger grocery store nearest to my home, when they opened, they had LCD panels attached to the grocery carts with a roughly 11" diagonal screen.

There were some sort of sensors on the top of the panel (IR maybe?) that would receive information from transmitters suspended from the ceiling in each aisle.

The carts would let you know which items were on sale in that aisle, could provide a map of the store or direct you to specific items that you were searching for.

The big problem was that everyone who brought their kids shopping let their kids push the carts so they could play with the displays, and the kids wouldn't watch where they were going (some of the adults didn't, either!) and so they would constantly be running into each other, knocking into displays in the aisles, etc.

After about 3 months, they gave up and removed all the displays from the carts and I've been able to shop safely without worrying about someone ramming a cart into my achilles tendons every few minutes...

I personally don't miss them and I'm glad to see them gone.

Killer App: Shopping list display on cart:

[mekkab]

let me beam my shopping list from my PDA/cell phone to the cart. Its annoying running around a store with a Visor in 1 hand and the cart in the other.

Let me look at the list and check items off.
If you want to get crafty- tell me what aisles my products are in and tell me what sales you are having.
To make it even craftier- add that UPC scanner, and let me scan in my cupons- THEN have the cart tell me which one is cheaper.

All I react to are "sales" and the sales associated with the club card. If Diet Pepsi is on sale I'll buy that instead of diet coke, and vice versa. I have relatively little brand loyalty so gear your advertisements in a way that works.

Re:Just what we need

[Angry White Guy]

Shopping used to be so easy, go out - kill something - bring it home and eat it. Now we're faced with people yapping on phones, tight aisles, screaming kids and my favorite - those damn discount cards that I need one of for each store (I have none) so I get screwed on my discount. Now I get beeping carts and weather.

Go out and kill the people yapping on phones, bring them home and eat them. Not feeling too hungry, just take a screaming kid. The stigma that goes with being a cannibal will quickly dissipate when the regular shoppers can shop phone yapping, kid screamin', aisle blocking scum free and we just have to put up with the discount cards.