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Electronic News Is Shutting Its Doors

ahess247 writes "You probably missed it, but last week, the publication that helped give Silicon Valley its name announced that it will be shutting down its paper edition next month. Electronic News is one of the oldest trade publications covering the electronics and semiconductor industries. Launched in 1957, it predates its main competitor EETimes by more than a decade. One of its main claims to fame is it was the first publication to ever use the phrase "Silicon Valley" in print. A reporter for the weekly paper, the late Don Hoefler wrote a series of stories entitled "Silicon Valley, USA" that started the week of Jan. 11, 1971. The name, as we all know, stuck. It was also within the pages of Electronic News that Intel Corp. first advertised its 4004 Microprocessor. Once considered the bible of the electronics industry, its last printed issue will go out to subscribers on Dec. 2. According to this press release from its current owner, Reed Business, the publication will shift to an "all digital format." All but three staffers have been let go, and they will produce what essentially amounts to an online newsletter. Not a fitting end for a publication with such an important place in the history of the semiconductors industry."

87 comments

  1. hey by redshift-systems · · Score: 2, Insightful

    what is wrong with that?

    1. Re:hey by chamenos · · Score: 1

      well the irony kinda stings i think. perhaps the dot-com bubble burst was some form of fore-shadowing of the fate of electronic news.

  2. Altair? by mbogosian · · Score: 2

    Wasn't this the publication which was also, in part (at least from the "advertising", responsible for the widespread popularity of the Altair as well?

    1. Re:Altair? by ahess247 · · Score: 1

      Nope. I think that was popular electronics.

      http://highgate.comm.sfu.ca/~rcini/classiccmp/Al ta ir32history.htm

  3. Fitting? by DoctorFrog · · Score: 4, Interesting
    Not a fitting end for a publication with such an important place in the history of the semiconductors industry."

    Or perhaps it is...

  4. Poetic? by BoBaBrain · · Score: 5, Interesting

    [Electronic News] will produce what essentially amounts to an online newsletter. Not a fitting end for a publication with such an important place in the history of the semiconductors industry.


    Call it irony or call it poetry, but isn't this the most fitting end imaginable?

    --
    I am a Karma Library.
    1. Re:Poetic? by Anonymous Coward · · Score: 0

      Yeah, they finally did it: got rid of the paper!

  5. Here it comes... by natron+2.0 · · Score: 1

    We are in the age of information, electronic information for that matter. This could be the start of a very big trend. Publicationscan save millions by providing their pubs online with a nominal subscription fee. Of course there will always be those who prefer their hard copy.

    1. Re:Here it comes... by mbogosian · · Score: 4, Insightful

      We are in the age of information, electronic information for that matter. This could be the start of a very big trend. Publicationscan save millions by providing their pubs online with a nominal subscription fee. Of course there will always be those who prefer their hard copy.

      I don't think the point of the post was that EETimes is going "online only"...it's that they're in financial trouble and are (slowly) shutting things down.

    2. Re:Here it comes... by TechnoVooDooDaddy · · Score: 2

      I don't think the point of the post was that EETimes is going "online only"...it's that they're in financial trouble and are (slowly) shutting things down.


      of course they are... if the public weren't so slow, MOST if not ALL print publications would be in financial trouble. This is the way things are heading, and publication companies are realizing that you can publish the equivelant of an online newsletter or magazine with a MUCH smaller staff and MUCH cheaper costs than a dead tree version.

      Pull out the horse-drawn carraige similies if you must, but technology and human advancement marches on..

    3. Re:Here it comes... by OldMiner · · Score: 1
      if the public weren't so slow, MOST if not ALL print publications would be in financial trouble. This is the way things are heading, and publication companies are realizing that you can publish the equivelant of an online newsletter or magazine with a MUCH smaller staff and MUCH cheaper costs than a dead tree version.

      And now the reader has to pay for a broadband connection as well as a subscription if he wants the ease of browsing he once enjoyed in a paper form. Oh, and a PC too, if he didn't already have that.

      Do you think Martha Stewart's "Living" is going to be going all online any time soon?

      --
      You like splinters in your crotch? -Jon Caldara
  6. Well... by dirtsurfer · · Score: 0

    if it's any consolation, it's a really nice looking web site.

  7. Oh no :( by EmagGeek · · Score: 4, Interesting
    How am I going to goof off while pretending to work now? Now I have one fewer thing to do to distract myself from my real work :(

    All joking aside, I liked electronic news a LOT more than I liked EETimes. EN actually sent me relevant, interesting stories whereas EETimes only publishes articles based on the IEEE's agenda du jour

    Am I the only one who notices that EETimes articles are almost always political in nature whereas EN just reports the facts? I will miss EN for sure.

    1. Re:Oh no :( by Anonymous Coward · · Score: 0

      It may be true that EE Times follows the IEEE closely, but readers should note it's not owned by the IEEE, but by CMP publishing, so any implications that the IEEE is directly manipulating the trade press should be disregarded

    2. Re:Oh no :( by Anonymous Coward · · Score: 0

      IEEE has its own montly rag to push called The Spectrum. It should be called the rectum. It's useless, even as toilet paper.

      EETimes just rewrites the press releases put out by all the design houses. They rarely have anything truly new or interesting to say that isn't more or less obvious to anyone who knows anything about electrical engineering. When it I read EETimes, which isn't often, the words "industry lap dog" come to mind. There's never any real critical thinking in their stories. Just boring press releases, transciptions of speeches at industry forums, and too many opinion columns by mostly ill-informed analysts (though there's a few exceptions, and they know who they are.)

      EETimes has yet to figure out that the industry it covers is supposed to be interesting and that its stories don't have to be dry. I let my subsription to EETimes lapse last year, and I have not missed it. I will miss EN.

  8. all in the game by katalyst · · Score: 5, Insightful

    This is typical of the IT industry. IBM - the pioneers of the homePC lost out to other companies like Dell/Compaq/HP. The GUI pioneered by Xerox (poor sods) lost it to Apple and then finally to Microsoft. Even the console market - Sega and Nintendo are losing out to the playstations and maybe the Xbox(still to be seen). SO why not a newspaper ?

    --
    |/________
    |\A|ALYS|
    1. Re:all in the game by hype7 · · Score: 2, Offtopic
      The GUI pioneered by Xerox (poor sods) lost it to Apple


      this makes me mad.

      From woz.org:
      Q From e-mail: ... I also have one question; did Apple "steal" the GUI from Xerox (at PARC), or did they develop it themselves?

      WOZ: Apple worked with Xerox openly to bring their developments to a mass audience. That's what Steve portrayed Apple as being good at. Xerox got a lot of Apple stock for it too, it was an agreement.
      Apple stole *nothing*. It was a deal. Whether it was a smart deal... doesn't matter. Both companies agreed.

      As for MS stealing from Apple... well, that's another story entirely.

      -- james
    2. Re:all in the game by Tri0de · · Score: 1

      "Even the console market - Sega and Nintendo are losing out to the playstations and maybe the Xbox(still to be seen)."

      As they took over from Atari.

      --
      "Everyone is entitled to their own opinion, but not their own facts."
  9. First article? by Zapper · · Score: 2, Funny

    1957? I can just imagine the first "Hardware Review":
    We started our review of this machine several years ago and we are pleased to unveil our 3Dmark results for the IBM 608...

    --
    So much to do, so little bandwidth.
    --
    Try Mozilla
  10. 4004 by Anonymous Coward · · Score: 1, Interesting

    Interesting picture of the 4004 processor. The interconnects are nearly the size of the bonded wires to the chip.

    Can a person still buy one of these gems? Surely, they have educational possibilities. They get down to low level logic and would be fascinating to program.

    1. Re:4004 by Anonymous Coward · · Score: 0

      Some of the cheapest microcontrollers of today have more power and more educational possibilities (even by virtue of higher availability) than the 4004.

    2. Re:4004 by Anonymous Coward · · Score: 0

      And by cheap I meant like around one dollar.

  11. Slightly OT by Zapper · · Score: 0

    Just looking at a computer timeline and noticed this: AT&T Bell Laboratories announced the first fully transistorized computer, TRADIC. It contained nearly 800 transistors instead of vacuum tubes. Transistors -- completely cold, highly efficient...
    Hmm; P4, AMD XP anyone?

    --
    So much to do, so little bandwidth.
    --
    Try Mozilla
  12. Only closing businesses? by Anonymous Coward · · Score: 0

    Ever going to do a story on a new business? You know: new ideas, new possibilities, something positive for a change? Or are all new businesses just dot-com scams?

    All Slashdot ever covers is "blah inc. going out of business after decades of excellence and amazingness. Nobody would pay because the internet was invented, so now they're all applying at Starbucks, because coffee can't be fucking downloaded."

    This parade of tears is getting really old, and other sites do it better anyway. Find some good news for a change, please.

    1. Re:Only closing businesses? by Rubbersoul · · Score: 0, Offtopic

      You sir are a troll, but that is ok I will still respond. Slashdot does very often run stories of new companies and new ideas. The problem is when they do people like you (I.E. Trolls) post messages bitching that all slashdot does anymore is run stories about new companies and new ideas, and that they must be advertisements not real stories.

      Really man grow up ...

      --
      man .sig
      No manual entry for .sig.
  13. Living up to its name by George+Walker+Bush · · Score: 1, Funny

    Well, I suppose if they are going into an all-digital format, "Electronic News" will finally be electronic! Ha!

    --
    George W. Bush
    President, United States of America
    1. Re:Living up to its name by SEWilco · · Score: 1
      That's just what I was thinking.

      This isn't the end of the publication,
      this is reaching the promise of its name,
      so now it is Electronic News With News Of Electronics (and stuff that sparks).

  14. yeah, they're cold by Anonymous Coward · · Score: 0

    At least P4 and AMD XP don't tend to burn every five minutes.

    Of course, all this is supposing you're a common mortal and not from Tom's Hardware Page.

  15. It's as fitting an end as could be imagined by edhall · · Score: 3, Interesting

    Change, and the new superseding the old, is what the Silicon Valley is all about. Yes, companies come and go, but it isn't the companies, per se, that make SV what it is. It's the human infrastructure, the critical mass of talent that is always ready to move on and create the next "great thing."

    -Ed
    1. Re:It's as fitting an end as could be imagined by Anonymous Coward · · Score: 0

      Change, and the new superseding the old, is what the Silicon Valley is all about.
      And I thought, Silicon Valley is about all the tons of sillicon they put into women nowadeays ... (duck) :)

    2. Re:It's as fitting an end as could be imagined by davew2040 · · Score: 1

      And to forsake benefits such as health insurance!

    3. Re:It's as fitting an end as could be imagined by DavidNWelton · · Score: 1

      I think it's quite fitting. Ground up and spit out by the silicon valley mill. More than a critical mass of human talent, I see it as a modern day gold camp which has never given up the boom and bust cycle and mentality of the gold miners that built northern california.

  16. Re:News for Nerds? by Anonymous Coward · · Score: 0

    You make an interesting point. Now here's another (pun intended)...

    If a post is modded "Interesting" should it be meta-modelated otherwise? No matter how boring the metamoderator finds the post, it was of interest to the moderator. Therefore it was, by definition, an interesting post.

  17. Obligatory by Anonymous Coward · · Score: 0

    Macs are for fags.

    1. Re:Obligatory by Anonymous Coward · · Score: 0

      Use a TiBook running 10.2.2 and you won't be able to say that ever again.

    2. Re:Obligatory by Anonymous Coward · · Score: 0

      Yes, because within a day you'll have removed your own tongue with a fork to prevent yourself from ever advising that piece of crap to anyone.

  18. Isn't this a happy story? by Futurepower(R) · · Score: 1


    Slashdot story re-written:

    In the past, whenever Electronic News wanted to publish, we first engaged in a violent attack on trees that resulted in their deaths. Now we are publishing with re-cycled electrons that have been re-used continuously for 14 billion years.

    My question: Isn't this a happy story? Why does the Slashdot story read like a funeral?

    1. Re:Isn't this a happy story? by JPelorat · · Score: 2

      Oddly enough, those trees you think it's cute to anthropomorphise are also made up of those same 14 billion year old recycled electrons.

      --
      Hokey statistics and ancient misconceptions are no match for a good thought in your head, kid!
  19. Re:Suggestion for Electronics News by thumperward · · Score: 0, Offtopic

    Especially as he's offtopic anyway, and that pic's being doing the rounds for ages. Actually, I'd be hard-pressed to come up with a post that was ever so badly in need of about -5 Overrated whacks.

    - Chris

  20. Re:News for Nerds? by thumperward · · Score: 0, Offtopic

    Meta-moderation is for inappropriate mods, not disagreements. I don't mod down mods who have posted something 'interesting' which is in fact highly boring unless what they're saying was either covered in the article or simply a load of old tripe. On the other hand, Any time the words "Windows", "BSOD" and "+5" come up I'll mod it inappropriate, simply to reduce the amount of idiots who keep the circle going.

    - Chris

  21. Before they shut down by rikkards · · Score: 2, Funny

    It would be nice if they straightened out who can call themselves Silicon Valley North; Calgary, Ottawa, Seattle, Portland or Markham (Toronto)?

    1. Re:Before they shut down by CaseyB · · Score: 2
      Let Google decide: " 'silicon valley north' and *** "

      • Calgary: 542
      • Ottawa: 4860
      • Seattle: 533
      • Portland: 136
      • Markham: 183
      • Toronto: 3880
      I first heard it used with reference to Ottawa.
    2. Re:Before they shut down by NetFu · · Score: 2

      All this Silicon Valley North/South/East, Silicon Alley, etc. crap is ridiculous. Come up with your own f*ckin' name because using an offshoot of Silicon Valley just makes you look like a weak wanna-be, which is exactly the opposite of what I'm sure you're going for.

    3. Re:Before they shut down by rikkards · · Score: 1

      Although Ottawa keeps calling themselves it I have always said that since Nortel and JDS were keeping the high tech alive hear that the other places were probably more justified in calling themselves it as there are more large companies with real campuses compared to a building in a business park elsewhere than here

  22. 'net reduced to 10 sites? by Anonymous Coward · · Score: 0

    taking (& i mean that) IT's cue from the early tulips festival atmosfear eXPerIEnced buy early adopters in radio/tv/etc....., megasloth.con MuSt gain reasonabull .controll of ALL of the trade routes, 'else IT will perish under the weight of IT's owned debt (see also: wall street of deceit, another obsolete dinosaur still being supportdead unwittingly buy J. et AL).

    so, all you hobbyist whiner wannabes, will mostly need to find something else to do, 'cause there's precious little room at the top (tell 'em rob).

    that's of course unless the good gnus et AL, remain undeleted, in which case you'll see eventual parity developing between the evile slothownions, & the hobbyist dogooders, whois at the .controls? that said, you can only imagine our surprise, at being listed as one of the "Top 10 Companies of 2002"(tm) on the kingdumb's search thingy.

    miniscule as we may appear outwardly, the freedoms of the gnu "economy", allow us to plan expansion well into the next decade, paid in advance, so to speak. you get IT, right?

    1. Re:'net reduced to 10 sites? by Anonymous Coward · · Score: 0, Offtopic

      "megasloth.con MuSt gain reasonabull .controll of ALL of the trade routes"

      Effectively making sure that most of the "news"/information folks get, comes from won place? As many can see, even rob has taken on the duty to MiSinform, buy touting the FraUDuleNT "wares" of the felonious kingdumb, on every other page. can jump-you ads be far behind? & howabout yOUR US posthole dept., making fuddle's a "partner"? kewl. m$mail? payper liesense virots right in the envelopes? yuk!

      Well, at least for a while, the pipes were open. Looks like they may stay open for much of the wwworld. how about US?

  23. Re:Ask Slashdot by Anonymous Coward · · Score: 0

    like this: http://prycless.orsm.net/php/showme.php?file=/pryc less01/images/prycless006.jpg

  24. Industry-specific publications... by buckeyeguy · · Score: 4, Interesting
    are the stuff that fills corporate ref libraries, which are themselves falling prey to the 'online is better' notion. Never read EN, but I'm guessing that it's something like Aviation Week, a publication my dad could not do without in his days at a major aerospace supplier; if you had a subscription, you knew what was going on in the industry. Now they have an online presence. It's probably just a natural evolution for mags like these, the ref library of the future will merely be a collection of links and content subscriptions. Hope that's not true, but that's the way it's shaping up.

    And, online versions mean that you don't have to toss out a pile of mags every so often.

    --
    I'd have a personalized plate on my car, but "toxic bachelor" won't fit into 7 letters.
    1. Re:Industry-specific publications... by anonymous+loser · · Score: 2

      I still get the print version of Aviation Week every, uh...week. While some of the stories in aviationnow.com and the magazine overlap, they each have unique material that makes both versions relevant and useful.

      Although now that I have 802.11b and can carry my notebook/PDA into the toilet and still maintain a good internet connection, their days might be numbered. ;-)

    2. Re:Industry-specific publications... by gaudior · · Score: 2

      Not all online versions are better than their dead tree predecessors. Byte magazine, until it's last few years was an excellent publication. They started to suck when they stopped publishing hardware projects and source listings. The online version now is jsut more marketing crap, like PC mag.

    3. Re:Industry-specific publications... by buckeyeguy · · Score: 2

      Actually, I can't think of any online versions that are really superior to their print counterparts... and while Byte was more of a general computing mag than a industry/trade mag, it did have its niche. In the end, I only read it for Jerry Pournelle's end-user-oriented column (and then sometimes only to see what he and Niven were up to ;)

      --
      I'd have a personalized plate on my car, but "toxic bachelor" won't fit into 7 letters.
  25. ESR's Hacker Dictionary by Atrapose · · Score: 1

    The name of this publication and it's significance needs to be added to Eric S. Raymond's New Hacker Dictionary so it can be preserved and passed down to our child processes.

  26. Who reads this? by Cap'n+Canuck · · Score: 2, Insightful

    I'm not talking about Electronic News, I'm talking about this particular reply.

    Look at the numbers - barely a quarter of the normal replies, and a tenth if it was a story about William Shatner doing an interview. That tells me two things:
    1) This article does not belong in /.
    2) It's no surprise that EN is dying.

    I did read EN back in the 80's and 90's (it was good), but I haven't picked up a copy since then.

    BTW - it would come as no surprise to me that this is neither read, replied to, or moderated, but you can prove me wrong. Go ahead.

  27. Date by isorox · · Score: 0, Flamebait

    its last printed issue will go out to subscribers on Dec. 2

    Ahh, my 21st birthday. 'll be sure to have a drink to remember.

    (of course, living in the UK I've been legally able to drink in pubs for 3 years, have been drinking in pubs for 5, and have been drinking at home for arround 10)

    Why does the U.S. have such dumb alcohol controls?

  28. Had to go digital... by Mannerism · · Score: 2

    It was inevitable. Faithfully following Moore's law, the volume of semiconductor news has been doubling every 18 months since the invention of the integrated circuit. The last issue of the Electronic News was about 43 billion pages long, and the print run consumed the entire output of the British Columbia pulp and paper industry.

  29. Great article in Electronic News by Futurepower(R) · · Score: 2


    If something bad is happening, why is Electronic News publishing great articles, like this one about the conversion of cars from 12 volt systems to 42 volt systems: Gearing Up to 42V?

  30. Omni magazine by Anonymous Coward · · Score: 0

    This is the same thing that happened to OMNI magazine. They let all but a skeleton of their staff go, lived for 3 years as an E-mag only, then died a quiet death. I'm still looking for a certain back issue of it.

  31. Guess someone did... by Xandar01 · · Score: 1

    Well, I just had to reply. I thought it would make you feel better that your words were not wasted. :) I have to agree with you though on the interest level of this story. I am actually surprised I got to your comment. It's a slow day at work an' all. BTW, I don't recall ever reading, or even hearing about this publication. Maybe Hemos has some sort of attachment to this?

    --
    Life moves pretty fast; if you don't stop and look around once in a while, you could miss it. -FB
  32. It fits just fine by drdanny_orig · · Score: 1

    As I write this, the main article is about to roll off the /. front page, yet there are only 66 follow up replies posted. That would seem to indicate a less than enthusiastic following for this rag. One more freebie trade rag bites the dust. I promise you, your local landfill is thankful.

    --
    .nosig
  33. They tried to do too much by writertype · · Score: 1
    I competed against them for several years as a reporter for EBN. What another poster perceived as their advantage (that they competed against EET) was their fatal flaw: they didn't just compete against EET, but EBN and other electronics books as well.

    It was fine when the 4004 represented the majority of the industry, but they tried to cover MCU, ASICs, design software, systems, you name it. That became impossible ten years ago, and they basically scrambled for the past decade to try and keep up and stay in business. (Also, we'd use them as a farm team and hire away all their best reporters...)

    1. Re:They tried to do too much by Anonymous Coward · · Score: 0

      Yeah well I can name at least a six of EN's "best reporters" that you tried to hire and who laughed in your face at the prospet of working for EBN, EET, or SBN. The personnel dance between EN and EBN was a well-known tactic you guys used to "try and kill EN." For the record it never worked. EN is being killed by the stupidity of short-time publisher, focused on short-term financial gains, who cares nothing for the legacy of the more powerful brand. It is not being done in by the competition. It has erred by ceding the market to your second-rate book. Enjoy it while you can, because EBN ain't long for this world either. No one with a soul would work for CMP, and we all laughed when it got bought out by United News and Media. No one you ever recruited from EN wanted to buy into the "cult of CMP." (You shall comply completely with all corporate behavioural mandates.....you are our robot.....you must not write with any personality or passion. this is forbidden.) Remember this: When AMD announced it was launching its 1 GHz Athlon, only EN had it in print the DAY the news broke, courtesy of better reporting and better sourcing by EN. EBN had been closed for three days, and was totally off-guard. Just one of example of dozens of times that EN beat the pants of EBN, even though it had a smaller staff, and an unsupportive corporate parent. Just how big is that bloated masthead over there anyway? Now that the competition is over you can expect your parent to start looking for dead weight personnel to trim.....care for some names?

    2. Re:They tried to do too much by Anonymous Coward · · Score: 0

      Sorry, here's a byline to trim:

      http://www.ebnonline.com/business/opinion/showAr ti cle.jhtml?articleID=3600043

    3. Re:They tried to do too much by writertype · · Score: 1
      I'm guessing those "best reporters" are on the unemployment rolls now, hm? But you can save the post-mortem for the CSI guys.

      All the same, best of luck finding a job. I can't say that any of the CMP guys ever paid much attention to EN, but competition's a good thing, as are employed reporters.

    4. Re:They tried to do too much by Anonymous Coward · · Score: 0

      Thanks. No worries about unemployed reporters. From what I hear the majority of them have pretty good gigs lined up already, some rather lucrative. They saw the stupidity brewing in Reed's corner office and planned accordingly. But as you say competition is a good thing. If that's true, then I predict EBN will just take it easy now and that the quality of its coverage will only decline further.....and if the industry doesn't turn around it will get hit with another round of cuts soon. So don't gloat too hard. Even the SIA says the coming recovery will be much smaller than previously expected. The lean years for semiconductor companies, and for semiconductor trade rags aren't over.

  34. Are there any GOOD publications anymore? by Anonymous Coward · · Score: 0

    All the publications I've seen lately are happy-faced marketroid-infested shit rags full of ads and inserts, and are watered down to target everyone. Are there any truly GOOD computer/hobbyist publications out there that are worth subscribing to anymore?

    1. Re:Are there any GOOD publications anymore? by smartalix · · Score: 1

      www.electronicproducts.com

      --
      Read a preview of my novel CYBERCHILD at www.smartalix.com/cyberchild
  35. Everything I know is wrong by slickwillie · · Score: 2

    I always thought Silicon Gulch predated Silicon Valley.

  36. Yawn by dsgrntlxmply · · Score: 1
    I used to, in the '70s eagerly await the arrival of EN, but I stopped reading it around 1983. Every issue seemed to bring more news of large layoffs than of new developments.

    The all time low came when one of the trade papers ran an article with the headline "Cat Fight Looms in Logic Analyzers". I don't recall if this was EN, but...

    Perhaps there was a time after that when it improved for a while. I don't know - EET became the main source of my industry news and I never looked back. Now, with more of my information wants met online, I just spend a few minutes scanning through someone else's paper copy of EET.

    Paper has the great advantage of being readable while on the toilet.

  37. The future of all publications by Felinoid · · Score: 2

    Way back I asked myself "How can anyone stay in business publishing on paper with the printing costs etc with the net?"
    I got my answer more recently with the dot com bust.
    Not enough readership is online. Advertising isn't priced right and advertisers fear online media.
    But thats changing.
    For Electronic News it's already changed. It's readership is totally online by now with out exception.
    The advertisers aren't affrade.. Microsoft, IBM etc all cutting edge companys use electronic marketting and prefer it to print.
    It's priced right. They are premiuim ad space in the e space but not so much in the paper world.
    Your subscription to your local newspaper covers some of the printing costs.
    Ads take up the bulk of the papers operating costs. Those ads have to be pricy to pay for everything.
    That's how it works.
    With free web publishing your publishing costs are slashed to a much more managable price level but unless you can pull in the same money with e-ads the transition dosen't pay.

    --
    I don't actually exist.
    1. Re:The future of all publications by smartalix · · Score: 1

      Actually. IC Master (www.icmaster.com) went completely electronic some time ago, yet is still pulling in many new subscribers. I think it depends upon the type of resource you are offering. A catalog like IC Master can hack it on the web better since it is primarily a reference tool, but a newsmagazine still needs to be able to be read in the can.

      --
      Read a preview of my novel CYBERCHILD at www.smartalix.com/cyberchild
  38. What date 'Silicon Valley'? by tbohan · · Score: 1

    Though memory can be flawed, I have a strong one of visiting a cousin in San Jose in 1962 and his driving me through Mountain View, while telling me "And they're calling it "Silicon Valley."

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