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When Profiling Goes Wrong

huskymo writes "This morning's Wall Street Journal is carrying a funny story on TiVo and Amazon's automatic customer profiling. As most Slashdot readers probably know, TiVo keeps track of which programs you record and--if you haven't told it not to--records other programs it thinks you'd like. The article describes users that TiVo's mistaken for Korean, for gay, even for "a pregnant gay man."" Funny as hell.

27 of 615 comments (clear)

  1. error checking? by zaren · · Score: 4, Funny

    Jeez, what kind of system would even allow "pregnant gay man" to be an available category?

    --
    Come to the University of Mars! Classes starting soon!
    1. Re:error checking? by mbadolato · · Score: 5, Funny

      Don't blame TiVo... If it sees that someone recorded a season pass to Will & Grace, and the movie Junior (Arnold Schwartzenegger and Danny Divito), what's it supposed to think??? ;-)

    2. Re:error checking? by RollingThunder · · Score: 5, Funny

      Possibly one that accounts for two or more people in a given location, with differing interests.

      IE: the pregnant wife, and the in-the-closet gay husband?

      Man, this does have TV show written all over it.

  2. Can't afford it by Copperhead · · Score: 5, Funny
    Sorry... can't afford the $80 it takes to read this story. I'm sure it's really funny, though.

    --
    Your reality is lies and balderdash and I'm delighted to say that I have no grasp of it whatsoever. - Baron Munchausen
  3. as a pregnant gay man... by Anonymous Coward · · Score: 4, Funny

    I would be greatly insulted to be called korean.

  4. What products exactly does one market to ... by burgburgburg · · Score: 5, Funny

    a pregnant gay Korean man? Kimchee with added folic acid? A KIA with the LATCH system?

    1. Re:What products exactly does one market to ... by zbuffered · · Score: 5, Funny

      A pink four-door Kia minivan.

      --
      Synergy is your friend
  5. No Hablo Espanol by bwalling · · Score: 5, Funny

    I wish I could convince my Tivo that I don't speak Spanish! About 1/3 of its "automatic" recordings are in Spanish. I have even tried taking the Spanish channels off of the 'Channels You Receive' list and it still seems to record from them.

  6. Re:Hence by Raul654 · · Score: 5, Funny

    I don't know -- if you started watching the right movies. For instance, let's say one day you sat down for a nice marathon of movies. You start out with the Seige, then Collateral Damage, Air Force One, Executive Decision, True Lies, In the Line of Fire, and the The Peacemaker. Next day, the cops show up at your door and arrest you as a one-man "sleeper cell." Coincidence, anyone?

    --


    To make laws that man cannot, and will not obey, serves to bring all law into contempt.
    --E.C. Stanton
  7. SPAM profiling is the worst! by toupsie · · Score: 4, Funny

    I am constantly getting mail to increase my penis size and grow hair. They should know better! I have long hair and a big, well, uh, you know...

    --
    Strange women lying in ponds distributing swords is no basis for a system of government.
  8. Profile My Dog by 4of12 · · Score: 5, Funny

    As direct marketing has become more intrusive into my life, I've taken to using my dog's name in various business dealings. She has name which was a popular name for girls about, oh, 80 years ago. (Like Brittany, Ashley and Nicole will be about 70 years from now.)

    At any rate, I get this phone message for Violet from a retirement home in Phoenix.

    They were "updating their records" and they "haven't heard from you in a while" and wanted to make sure she know about all the "wonderful plans they had" for their retirement community.

    It reminded me of college days when the dorm would subscribe to publications under the moniker of Omar The Goat.

    --
    "Provided by the management for your protection."
  9. a roommate by Uhh_Duh · · Score: 5, Funny

    TiVo is my favorite household pet of all time. I love the suggestions feature!! Then one day I had a houseguest show up for a few days and TiVo suddenly started thinking I liked gay porn. :(

    I was secretly hoping TiVo would turn me gay as a result (Hello lawsuit!) Naturally, you can understand why I was disapointed when a few days later I realized that I was still attracted to women. :(

    --
    -- People who hate Windows use Linux. People who love UNIX use BSD.
  10. It's not just TiVo and Amazon... by skia · · Score: 5, Funny

    Cut and pasted from half.com:

    "If you like MAC OS X Developer's Guide you may also enjoy:

    Bridget Jones's Diary
    Hardcover, 1998
    Helen Fielding
    $3.75 (Save $19.20)

    At Home in Mitford
    Paperback, 1996
    Jan Karon
    $1.00 (Save $11.95)

    The Girls' Guide to Hunting and Fishing
    Hardcover Textbook, 1999
    Melissa Bank, Melissa Banks
    $2.25 (Save $21.70)"

    --

    --

    1. Re:It's not just TiVo and Amazon... by Tackhead · · Score: 4, Funny
      > Cut and pasted from half.com:
      >
      > "If you like MAC OS X Developer's Guide you may also enjoy:
      >
      >Bridget Jones's Diary [...]
      >
      >At Home in Mitford [...]
      >
      >The Girls' Guide to Hunting and Fishing [...]

      So half.com definitely thinks you're gay, but doesn't know whether you're male or female?

      Wow, marketers really are dumber than advertised.

  11. Re:Article text, here ya go. by cscx · · Score: 5, Funny

    Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip."

    "I thought, 'I know I don't like high cinema, but have I really reached the point where I'd like to watch Tom Green lick a mouse?" To even out her Amazon profile, she went through the site finding "witty independent films."



    Wow, if this woman isn't a complete example of "stupid whore," I don't know what is. She's fine watching someone f*ck an apple pie, but Tom Green licking a mouse -- now THAT shit has got to stop!

    Anyone else think it's kind of odd where she draws the line?

  12. Where to next? by mclancy10006 · · Score: 5, Funny
    Trooper: Sir, do you know why I pulled you over?

    Motorist: Umm, no

    Trooper: I got an email alert from TiVo alerting me that you've been taping the Fast & the Furious, Fast Lane, Gone in 60 seconds, and other shows that match a repeat speeders profile.

    Motorist: ummm. I think that was my son...

    Trooper: No, sir it correlates with your EzPass acitivity as well. Please step out of the car...

  13. Re:staying on the subject by Beeman · · Score: 5, Funny

    My wife watched TLC's A Wedding Story twice a day for several months until Tivo started recording Divorce Court. After giving Divore Court the thumbs down, A Wedding Story returned. Is it just a coincidence?

  14. Re:grr by grub · · Score: 5, Funny


    Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling, or find it creepy. [...] "I like the idea that someone cares," she says. "Even a machine."

    Want to bet about what she has in her nighttable?

    --
    Trolling is a art,
  15. Your Tivo can embarass you when you show it off.. by mr_gerbik · · Score: 5, Funny

    This article reminded me of my early Tivo days (before I turned the suggestions off).. One time I had some friends over and I wanted to show them my Tivo.. when I turned it on and headed to the menu, what did I find? An episode of 'The Golden Girls', 'ALF', and 'Dukes of Hazzard'! It wasn't until my friends got up off the floor from laughing and making fun of my television tastes that I could explain to them that the Tivo tries to record things based on my tastes.

    More amazingly I gave each of these shows 3 thumbs down.. but every once in a while, Tivo would still record 'Golden Girls' for me.. as if it was trying to say, "Nonono, seriously, this is a good show! You must have just seen one bad episode, give it another try!"

    -gerbik

  16. Personalized /. comments by binaryDigit · · Score: 5, Funny

    I can see it now, /. starts automagically filtering comments based on those comments you've clicked on. Now all I can see is :

    First Post!
    Imagine a beowulf ....
    Sony/M$ sux, OS rules
    CmdrTaco can't spell
    This is old news

    Oh wait, /. seems to have already implemented this ...

  17. My TiVo rec's have gone bland. by AtariDatacenter · · Score: 5, Funny

    I struggled a bit with this during the first few months that I had a TiVo. "Oh! You like the news!" "Oh! You like old sitcoms!" "Oh! You like children's cartoons!"

    How I responded was to thumbs-down any recorded suggestion that I didn't like. And after a while, TiVo learned. A little too well.

    In fact, now, it hardly records any recommendations at all. And they are usually some bland program that is completely unnoteworthy. Frankly, I wish my TiVo had some balls.

    I'd like for it to try suggestion some new programs that hit the air each season. Or something a little daring. But it is too timid and weak to come close. I'm afraid that I've broken its spirit.

  18. tivo personalities by pcp_ip · · Score: 4, Funny
    my tivo keeps recording childrens shows and documentaries on hard-core drug use.

    To my tivo, I'm a 5 year old with a $600 a week crack habit.

  19. Re:SPAM profiling is the worst! (huh huh) by gosand · · Score: 5, Funny
    I am constantly getting mail to increase my penis size and grow hair. They should know better! I have long hair and a big, well, uh, you know...
    Whatever you do, don't look behind you.

    Dude, you should make a note of your own sig when posting something like this!

    --

    My beliefs do not require that you agree with them.

  20. To Be Announced by KFury · · Score: 4, Funny

    I love my TiVo, but I lost faith in its content recommender when it started recording "To Be Announced." (true story)

    It also decided for a while that I really wanted to watch Korean love stories and Latino dance parties, but it got over that eventually.

    Nowadays I keep my TiVo full enough that it never has room for suggested recordings, except the occasional SCTV or South Park, which is as it should be.

  21. Re:Hence by agrounds · · Score: 4, Funny
    I don't know -- if you started watching the right movies. For instance, let's say one day you sat down for a nice marathon of movies. You start out with the Seige, then Collateral Damage, Air Force One, Executive Decision, True Lies, In the Line of Fire, and the The Peacemaker. Next day, the cops show up at your door and arrest you as a one-man "sleeper cell." Coincidence, anyone?


    Or more likely even would be that the police would show up with some estrogen injections for you.

    -You- "Who is it?"
    -Police- "It's the police sir"
    -You- "Ummm.. can I help you?"
    -Police- "We're here with some estrogen sir."
    -You- "Why?"
    -Police- "Well, we received a disturbing 911 from your Tivo, it said your testicles needed to be taken back a notch."

  22. I think my TiVo is gay... by freeBill · · Score: 5, Funny

    ...and I've been waiting for the right place to post this. I doubt I'll ever see a place where it will be more on-topic.

    I use TiVo at work and have very specific reasons to turn off profiling: I never want it to record something I didn't tell it to record. It's not that I don't think it's a perfectly good feature. I just don't ever need it.

    A couple of weeks of thumbing TiVo's suggestions up and down and profiling gets pretty good. Other than that, just remember it's not really profiling you. It's just filling the empty space on your hard drive with stuff that's somehow like stuff you've said you like (or stuff you've watched, if you haven't told it anything).

    But I've got a different problem. My TiVo doesn't think I'm gay. I think it's gay. I leave it on CSPAN every night because I like to watch "Washington Journal" in the morning when I come in early to work. I don't want CSPAN cluttering up my hard disk, but (since TiVo auto-records the last 30 minutes of whatever the channel is set to) I'd prefer to have it record something interesting.

    Recently, though, it's been watching The Discovery Channel when I get in to work. It hasn't recorded anything on Discovery; I don't have anything programmed to be recorded on Discovery; I don't even think I've ever watched a Discovery Channel show on it. But there it is: happily watching "Interior Motives" on The Discovery Channel. The only explanation I can come up with: It's got a crush on the host.

    --
    Eternal vigilance only works if you look in every direction.