Largo Loving Linux
A little over a year ago, dot.kde.org and Newsforge did stories on the Linux-based systems being used in Largo, FL to run the city government. Roblimo went down there, drank their coffee, and wrote a follow-up piece which might be, but wasn't, entitled "How to be a sysadmin whose pager doesn't go off". (Newsforge is part of OSDN.)
The penguin logo is your "Happy Face" and is one of the few marketing things done right so far with Linux. It gives the public a symbol and a protagonist. It personifies the OS (OK, it "Penguisonifies" the OS if you want to get technical).
The Michelin Man, Ronald McDonald, The Shell Answer Man and others all serve the same purpose for their brands. Heck, for a while Charlie Chaplin served that role for IBM.
The key is not to eliminate the logo, but to exploit it appropriately.
Your other points are well taken, though.
the major advances in civilization are processes which all but wreck the societies in which they occur - A.N. White
I read this two weeks ago on a classic troll website. The website is made up of nothing but trolls and this one was listed.
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Well crafted Trolls I actually do not mind as long as they are humorous and well-written.
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ACK