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One Answer To Spam: Sell Your Interruption Time

An anonymous reader writes "A recent article in the IBM Systems Journal describes an innovative solution to curb both spam email and telemarketing. In short, the potential recipient of a message/call advertises the potential cost of contacting him uninvited. If the sender agrees to pay that cost, it acquires a token that it includes in the message/call and the message/call is accepted. The recipient decides to collect the fee or not, while recipients in a white list are not required to carry a token. The author also provides for a more detailed description."

37 of 322 comments (clear)

  1. But actually, by sheriff_p · · Score: 4, Interesting

    Bill Gates suggested this in his book, "The Road Ahead"... Microsoft? Innovating? Why yes...

    --
    Score:-1, Funny
    1. Re:But actually, by jjo · · Score: 5, Informative

      It's hardly original with Bill. For example, in Robert Heinlein's 1966 book "The Moon is a Harsh Mistress", he outlines a similar scheme. In Heinlein's book, he deals with actual visitors at the door, but the basic concepts (pay for interruption, and only collect if the interruption was unwarranted) are the same.

      I wouldn't at all be surprised if the idea even predated Heinlein.

    2. Re:But actually, by apt142 · · Score: 3, Funny

      I think Lawyers already practice this technique.

      A friend of mine went to a lawyer to discuss her divorce case. After hearing her out, he simply said, "Sounds Complicated." And declined her case.

      A little while later, she got a bill for $300

  2. not a half bad idea... by bje2 · · Score: 4, Funny

    actually, not a half bad idea...i figure if i accepted 5,000 spams/calls a day, at 5 cents a call, i could make it my full-time job...what the heck would i list as occupation on my income taxes though...

    --

    "Facts are meaningless. You could use facts to prove anything that's even remotely true." - Homer Simpson
    1. Re:not a half bad idea... by Anonymous Coward · · Score: 5, Funny

      "what the heck would i list as occupation on my income taxes though..."

      Spam Whore?

    2. Re:not a half bad idea... by bje2 · · Score: 3, Interesting

      ok, you're right on the telephone one...but, if i restricted it to only recieving e-mail spam, then i'm sure i could have some sort of automated program or such that goes through my messages and automatically accepts the spammers token, etc...

      --

      "Facts are meaningless. You could use facts to prove anything that's even remotely true." - Homer Simpson
    3. Re:not a half bad idea... by Kazimira · · Score: 4, Funny

      i could make it my full-time job...what the heck would i list as occupation on my income taxes though...

      Trash collector?

  3. Mr. Spammer, I am publishing my price: by Thud457 · · Score: 3, Funny

    Your head. On a plate.

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  4. Waste by Sc00ter · · Score: 5, Informative
    First off, if it's telemarketing all you have to do is ask to be put on a do not call list. If they call back within a year then they just gave you $500 - See http://osiris.978.org/~brianr/telemarketing/

    If they're spammers good luck collecting since most of the time the headers are all forged anyway or they're coming from some asian country.

    1. Re:Waste by Sc00ter · · Score: 3, Informative
      Umm, what are they selling you? If it's a slinkey just call the slinkey company and tell them that the company they are using to do their telemarketing is doing so unlawfully. I'm sure they'd be more then helpful (I've actually had to do this for some telemarketing scumbags that were trying to get me to get the local paper, the newspaper compay was VERY agry and ended up dumping them as telemarketers)

    2. Re:Waste by droid_rage · · Score: 3, Informative

      Who cares about forged email headers? There's almost always an address or link to their site, and in Washington State, you can send a bill for $500 for each spam to the address listed on the domain registry for the link provided in the email to order whatever product they're selling. All you have to do first is register your email address in a public directory as a Washington State resident.
      If you're interested Here's some more info

  5. Not a good idea... by Azzaron · · Score: 5, Funny

    You FINALLY found a girl who think enough of you to use the phone number you gave her. She's hot, sweet and intelligent with a great sense of humour.

    "You must agree to pay this geek 5 cents a minute while talking to him," a nasally voice greets her after she dials your number.

    "FUCK THAT!"

    There goes the love of your life...

  6. Wishful Thinking by Tri0de · · Score: 3, Insightful

    "But however much the phone companies may profit from the current situation, it is generally bad business to continue a practice that infuriates the vast majority of your customers."

    -Yeah, right. Bwahahaha

    Tell that to anyone who flies on a regular basis.
    Or has cable TV, etc, etc.

    (an aside-
    do any other geezers here remember Lily Tomlin's routine way back when :
    "No, maam, we don't care. We're the phone company, we don't have to.")

    --
    "Everyone is entitled to their own opinion, but not their own facts."
  7. Large problem with this: Unexpected relevant calls by chuckfirment · · Score: 5, Interesting

    The article talks about using "Interrupt Tokens" that you can give out as a one-use token to interrupt (email spam, telemarketer call) you. If the person contacting you doesn't have an interrupt token, they can't contact you without paying your "Interrupt Fee", the fee that you set for contacting you.

    I often get calls that I don't expect, and I need to take them. I can't have people unable to contact me about a business deal because they don't want to pay my "Interrupt Fee". They'll say, "Eh, to heck with it. I'll give the deal to the next guy down the line."

    For telemarketers, I use the key phrase, "Place me on your do not call list." I get maybe one telemarketer call every other month, and normally those are recorded messages.

    Chuck Firment

  8. Re:Would be nice... by pr0c · · Score: 3, Interesting

    Are you assuming this would be a world wide law and fully enforcable? Or did you forget that there are hundreds of other countries that do not have to abide by any of our laws in the US. A good majority of spam already comes from outside the US.

  9. Re:Been there, done that by Oliver+Wendell+Jones · · Score: 5, Funny

    I signed up for my state's (Indiana) no-call list. I have since then received 3 e-mails from the state's Attorney General office letting me know about potential federal legislation that could restrict my no-call list rights.

    Not 3 different e-mail, the same e-mail sent three times... I got rid of telemarketers just to get more spam...

    --
    A computer once beat me at chess, but it was no match for me at kick boxing -- Emo Phillips
  10. old hat by g4dget · · Score: 3, Insightful
    This has been suggested again and again. It was an old hat even when Bill Gates talked about it a few years ago.

    The problem has always been that there simply is no feasible payment mechanism to support it. If we ever get micropayments in some form, then people can implement this.

  11. As if... by Noryungi · · Score: 4, Insightful

    Let's face it: the only attraction of UCE for spammers is its cost: sending the same message to thousands, or even millions, of people costs them close to nothing.

    Which is why spammers will never adopt a solution such as this one: it would reduce the pool of potential clients (read: complete idiots) willing to receive UCE and it would raise their costs in an unacceptable way.

    I mean, I agree to receive all the spam you want to send me... as long as you are ready to pay one million dollars per email. How is that for a fair price?

    This scheme is interesting, in a theoretical sort of way, but it has much of a chance of becoming a reality as, say, flying elephants.

    Or, uh, a cold day in hell.

    And, of course, my opinion is exactly worth what you paid to read it on Slashdot... ;)

    --
    The right to offend is far more important than the right not to be offended. (Rowan Atkinson)
  12. And I live in .... by mustangdavis · · Score: 4, Interesting
    la-la land!!!

    I also heard that world peace is just around the corner!

    I'm sorry, but this wouldn't work without totally restructuring the current "email system" and phone system

    This would also destroy the ability of organizations that are truely good in nature to advertise. I make this bold statement because if something like this goes into place, then people will want to get paid for watching TV commercials and for looking at billboards. Hell, the average Joe wouldn't have to work since he/she could get paid just to look at their advertisements! This could truely stunt the growth of our economic system.

    Besides, do you think this would actually work? The companies would claim this violates their freedom of speech rights, and since companies have money to pay off politicians and to pay off phone companies, do you REALLY think this would ever happen???

    However, I do agree that SOMETHING needs to be done to stop this rediculous mass advertising that goes on, but I don't think that is the answer (or atleast not in its current form)

    One of the hilarious solutions that I have come up with (well, I think it is funny) for phone spam is somehting like this:

    • The jerky phone salesman calls my home
    • They begin telling me about who they represent, what they are selling ..... yada,yada,yada
    • I rudely stop them and say "To continue this call, you will be charged $3.99 per minute. Please provide me with your Visa, Master Card or Discover card number and expiration date ... sorry, no American Express."
    • They either continue with their routine and I rudely interrupt them again or they ask me to repeat what I just said
    • I repeat my credit card line ...
    • They either laugh and hang-up, or just hang up (either way, they go away)
    • If they have the nads to stay on the line, I tell them to immediately remove my name and number from all of their calling lists, then hang-up myself


    Anyway you look at it, I win. I get entertained, my number removed from their calling list, and a laugh from the telemarketer sometimes.

    However, (and most seriously), this type of system must be implimented in such a manner that the phone companies and ISPs don't make a dime off of it, otherwise the problem will grow ... not go away as we'd all like it to.

    The only solution to this is simple ... pass a law that forbids companies from sending mass advertsiements to people where people must pay in either time or services to recieve that advertisement ... unless they sign up for that adverstiement!!!! (this means email and phone) ... and make the penalty VERY expensive for violating the policy. If they do it from a foreign country, ban the sale or import of their product into the country! This isn't the total solution, but it is the only way I feel that the people may be finally able to be "spam" free
  13. Re:Would be nice... by bje2 · · Score: 3, Insightful

    i dunno, i still get plenty of junk mail in my snail mail box...i'm guessing those companies don't pay the normal 37 cents an item mailing rate (i'm assuming they get some sort of bulk mailer rate? am i wrong?)...in any case, i don't think this would really be any different for e-mail spammers...they could probably absorb the cost of a few pennies an e-mail...

    also, from this previous article we know that approxiately 1/4 of 1% of spam gets a response for a company (let's assume that means a product order)...

    so, if a company send out 1 million spams, at 5 cents a spam (for nice round number), that's $50,000...they can expect a response of 1,000,000 * .01 * .025 = 2,500 people...if they're making a $20 profit on the item, they've broke even right there...

    that's probably not a realistic business model though, i didn't include the fact that most companies don't send their own spam, they pay others to do it, so that's additional overhead...5 cents an e-mail is also probably too much, it would probably be less...

    --

    "Facts are meaningless. You could use facts to prove anything that's even remotely true." - Homer Simpson
  14. Re:Would be nice... by AndroidCat · · Score: 3, Interesting
    The idea is that you'd block any email that didn't have a token or wasn't whitelisted. Kind of a pain setting up a whitelist for everyone who might me non-spam email. Also, by the time the token is read, you have to except full delivery, and can't kick back a 550 error letting them know the email was dropped into /dev/null.

    It's actually an idea that's been kicked around for years.

    --
    One line blog. I hear that they're called Twitters now.
  15. Tragedy of the Commons Revisited by 4of12 · · Score: 4, Insightful

    For most people, unsolicited bombardment by advertisements is regarded as "part of life".

    It would be really great to change this mindset not only in terms of internet based advertising, but also for telephone direct marketing, bulk mail advertisers, and billboards.

    At least with TV and radio there's a transaction of sorts going (not that I want to give credence to Jack Valenti's position that people fast forwarding through commercial messages are "thieves"; it still costs me the inconvenience of fast forwarding, but my cost is less): I get to watch some show I value and suffer some inconvenience of advertising that I suffer.

    With billboards, the property owner gets money for placement of the advertisement, but the public gets the mental pollution without gaining any benefit. [I won't buy the argument that being informed of products and services is an inherent benefit: when I want to buy something, I'll research it and find out about it then.]

    Sound economic theory can be applied to advertising. Explicitly crediting and charging consumers and producers of advertisements would be a positive step towards making this a reality .

    The catch is that getting people to agree that their collective attentions are worth something is a political problem. And the same economic theories that could potentially be applied to advertising are already being applied at the overriding level of what I will call "government services", such as legislation controlling advertising. It is in the financial interest of advertisers to have the public place no value on their attention.

    Thus, this good idea will have to wait until the public wakes up.

    --
    "Provided by the management for your protection."
  16. Re:wrong solution by mustangdavis · · Score: 3, Interesting
    1. Make email protocol key licensed..if you dont have a key proving that you operate a secure email server you cant send..


    OK, then who licenses these "secure mail servers" ....

    The US post office can't do that cause email is world wide.

    And do you think companies are going to want to be forced to retool their email systems? (ok, maybe this would get all the tech guys employed for 6 months)

    And if people exchange keys ... how are they going to do this? They can't just "hand them to people" ... since most people that use email are far away ... they can't put them on the web for download (since people wouldn't know the URL to go to since they can't email it to them in the first place) .... and you don't want to mail it on the disk (you would be supporting snail mail with postage, and besides, they would radiate it thinking you were a terrorist).

    The other big problem is communicating with companies and people you don't know ... how would you do this?

    I don't claim to have the answer, but that isn't it.

  17. Simple solution: Require PGP/GPG sig/encryption by Jens · · Score: 5, Interesting
    I've been doing this for some time. It works like this:

    • You have a whitelist of domains and adresses.
    • You also have a blacklist of domains and addresses.
    • Every mail from a sender in the whitelist is accepted.
    • Every PGP/GPG-signed or encrypted mail from a sender NOT in the blacklist is also accepted.
    • Everyone else will get a mail back and have to click on an URL (or reply to the confirmation mail) confirming his/her message to me.
    • Double bounced addresses land in the blacklist.
    Bang, zero spam.

    Remember to put your business partners on the whitelist though. ;)

    -- Jens

    1. Re:Simple solution: Require PGP/GPG sig/encryption by Sloppy · · Score: 4, Insightful
      Sometimes I think PGP is the answer to half the world's problems. It's just a rockin' way to authenticate. And once you have a verifiable identity attached to each message, you can assign reputations to identities and filter that way. There are sooo many applications for this stuff. We just have to start building that web.

      But as usual, the catch is getting people to use it. Until your grandmother uses it, she's going to have the same rep as an anonymous spammer, so you can't rely on it.

      I finally got my inner circle of friends to start using PGP/GPG, and it took some serious nagging over a long period, even though they are computer geeks. I've tried to suggest keysigning parties at local Slashdot Meetups (and even went to a 2600 meeting) and there is just no interest. If Slashdotters and 2600 people aren't interested in PGP, and my geeky friends won't do it w/out nagging, then forget Joe Schmoe, it's not happening. The tech is here, but society Just Says No. It's very sad to see so much wasted potential.

      --
      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
  18. Can this work? by Pedrito · · Score: 5, Insightful

    I just don't see how this could work. There appear to be too many technical issues involved, not least of which is implementation. First of all, you have to assume there will some "e-token standard." Next, you have to assume Hotmail, Yahoo Mail, and all the other free-email services will support it. You can do a proxy server on the clients for other mail packages, but anything web-based will have to be adapted to it.

    Next you need to somehow distribute the tokens to these different systems. This seems to require some sort of integration between the token provider(s) and the e-mail systems and web-based e-mail services.

    I just don't see it happening to fix something that can be handled pretty well through filtering. The fact is, e-mail filtering software is making great headway these days. Baysian filters, collective filters like Cloudmark's SpamNet, and so forth.

    One idea I had was for a white-list proxy. The first time someone sent you an e-mail, it would hold it in a queue. It would send them back a message asking them if they're sure they want to deliver the message (99% of spammers won't get past this point). As the recipient, you would would be notified of their intent to e-mail you and then validate whether or not you wanted to allow mail from this new sender in the future.

    It has problems as well, but it's infinitely more implementable than the idea this paper proposes.

    1. Re:Can this work? by theduck · · Score: 3, Interesting

      Everything you're talking about is simple barrier to entry and therefore only half of the question. The other half is "Is there a sufficient profit potential to make it worth surmounting the barrier to entry?"

      First of all, you have to assume there will some "e-token standard." The lack of an existing standard can actually help a first mover. Create a "standard" that makes your life easier, set up your code to isolate the implementation of that standard so you can replace it if necessary, and publish your "standard" if you want it to be widely adopted and become "the standard." As a first mover, you need to be aggressive but stay agile.

      Next, you have to assume Hotmail, Yahoo Mail, and all the other free-email services will support it. No you don't. Create a service of your own. Make it free to users if you want to compete with Yahoo, et. al., or charge users if you prefer. This is the crux of the matter. Your system provides them with a benefit. How much are they willing to pay to partake of that benefit and is that enough to cover your startup costs and operating costs and provide you with a decent ROI (note to open source proponents: ROI doesn't necessarily mean cash...it can be as basic as that great feeling you get by having contributed to something successful)? Alternatively, provide those email providers with an easy way to implement your system and charge them for the opportunity to provide that benefit to their users. There are plenty of potential revenue models available. Again, the main questions are ROI and acceptable risk.

      Next you need to somehow distribute the tokens to these different systems. Yes, but developing a solution to this is just another startup cost. If this is the key enabling technology for the system, perhaps you base your revenue model on providing this and letting Yahoo, et. al, worry about the rest.

      I just don't see it happening to fix something that can be handled pretty well through filtering. The author of the article covers the shortcomings of filtering. Of course, this system would have to be significantly better than a filtering system (or easier to implement for the end user...or more effectively marketed...) for it to be worth the premium or it will never generate a profit.

      Most new technologies look impossible to implement at first. Focusing on the possibilities rather than the obstacles is what separates entrepreneurs from 9to5ers.

      --
      How can we afford to ever sleep
      So sound again
      --ebtg
  19. Been there, done that by macterra · · Score: 5, Informative

    I worked for a company Javien that implemented this solution for email last year. The product was called Bouncer and would sit in between your email client and POP3 server. When it received a message from someone that wasn't on your accept list, it would bounce it back with a contract that could optionally include a request for payment. This was hooked into Javien's micropayment system, so if the sender accepted the terms of the contract they could attach a digitally signed proof of payment with the email when they send it again.

  20. Not new at all, first proposed before 1985 ... by gweihir · · Score: 5, Informative

    In R.A. Heinlein's The Cat Who Walks Through Walls Hazel Stone (posing as Gwen something) uses a similar system to protect her messaging system: Spend some money to record an urgent message to her and she decides on whether to pay you back or not.

    Give that the book was published in 1985, I would say the idea is pretty old.

    --
    Most ACs are not even worth the keystrokes to insult them. Be generically insulted and ignored otherwise.
  21. This still doesnt solve the problem by Lord+Bitman · · Score: 3, Insightful

    Obviously we could all switch to just allowing accepted-only people to contact us, or requiring confirmation from a person before accepting a message, but this doesnt solve the problem of registration forms which require you input your e-mail address. You know, for things like Forums, Online Purchases, Your slashdot account, they require a valid e-mail address to have confirmation sent to the user. Are these forms going to respond well to such a system? Are they going to respond at all?
    Best case: You never recieve your confirmation because your mailer drops the message and the system you are signing up for doesnt respond to replies
    Worst case: Your mailer replies to the message asking for confirmation, this is taken to be the confirmation the system was waiting for, you are signed up for something you didnt mean to sign up for.
    Even worse: Two of these bounce off eachother, you are sent a bill for 200 million dollars, and your ISP drops you because you were DoSing their mail server.

    Uh-huh. Everything I said is 100% true. Really.

    --
    -- 'The' Lord and Master Bitman On High, Master Of All
  22. roblimo.com by rmohr02 · · Score: 5, Informative

    If you're wondering how something like this can be implemented, look at the email agreement on http://roblimo.com/

  23. RTFA!!! by ThinWhiteDuke · · Score: 5, Informative

    Wow, more than 100 posts already and still 90% of posters obviously did not grasp the (rather) simple concept. I've seen a number of completely irrelevant objections:

    The law would never pass : That's one of the best feature in this idea. No need for a new law. The recipient already has the right to block incoming messages. You know, when your phone rings, you won't go to jail if you don't take the call.

    Spammers will never accept this : Of course not, but nobody asks them! Using this kind of solution is YOUR decision; you don't have to ask anybody's permission, especially spammers.

    Widespread adoption will never occur : So what? This system will work for me even if I'm the only user. It's not one of those things that require a critical mass of users to be useful.

    This will not completely eradicate spam : Frankly, I don't care. If it prevents spam sent to me, it's good enough.

    5 cents to read spam is not worth it : You're missing the point. This is not about making money, it's about discouraging spammers. No spammer will ever send you an email if it costs him 5 cents. And the price is not for making you actually read the spam, it's only for allowing it to reach your inbox. In the very unlikely case a spammer actually pays, just delete the message as usual.

    So please, read the article. The idea may not be completely new (email stamp) but the details address most obvious objections.

    One problem I can think of is still pending : what happens if the sender is also equiped with a similar system? Will we see payment notices bouncing back and forth between both ends without ever reaching an inbox? I guess a solution would be to automatically whitelist any address you've sent an email to, if only for 1 hour.

    --

    It would be nice to be sure of anything the way some people are of everything.
  24. Not SO wishful by siskbc · · Score: 3, Interesting
    In general, I share your laugh. But if you wait long enough, some company will generally try a more customer-centric approach, assuming the market is suitably open and people are REALLY pissed. There are small airlines attempting this (Jetblue, Midwest Express) to go with one of your examples. And DirecTV has MUCH better service than any cable company I've ever dealt with (and much better prices).

    I know talking about our supposedly-deregged local phone market is really a joke, but think if a company tried this approach: "Our service costs the same, and we WON'T sell your number to telelmarketers. We have ACTIVE telemarketer-proofing tools. We are anti-spam."

    I think it's possible, and if the telemarketing problem were to explode like the spam problem, I think we would see it. Right now, though, I don't think it's quite annoying enough - don't know about you, but I'm not getting 15 telemarketing calls a day...yet. So there's not enough consumer outrage now to get a huge customer base.

    --

    -Looking for a job as a materials chemist or multivariat

  25. Idea not that good nor that new by btempleton · · Score: 3, Interesting

    The author cites at the start of his paper, my own article on this concept. Many people have come up with this idea independently, and while I was one of the earlier ones, proposing it at USENIX in 1996, it has earlier roots as well in places like AMIX and others.

    In fact, I seem to get a mail every week from somebody who has just thought up this idea!

    However, since being an early proponent, I have decided it's not so good an idea after all, though it can form one component of an anti-spam strategy, particularly for dealing with how to continue to allow anonymous mail in the anti-spam world.

    At the heart of it, spam is the abuse of bulk mail, so solutions should attack the cause, not the symptoms. Undesired non-bulk mail is still undesired but it is not in any remote way a critical problem worthy of a complex solution, and we have decided as a socity you should not have any right not to be annoyed, though you can have a right to not have your mailbox overwhelmed. (Just as a ping is not on offence, but a ping-flood is.)

    --
    Has it been over a year since you last donated to the Electronic Frontier Foundation
  26. Before you say, "BULL" read below by SloppyElvis · · Score: 3, Insightful

    This system is pure fantasy.

    One question: in what way could this system possibly prevent somebody from creating a bot that would read SPAM all day long and get paid for it? If this goes into place, I'm sure to make zillions as my computer gladly signs up for SPAM, opens it, and deletes it for me.

  27. once i get my mailserver set up, by cosyne · · Score: 3, Interesting

    i'm just gonna change my address to i.unconditionially.agree.to.pay.one.dollar.per.kil obyte.received@cosand.org and just send invoices for email i didn't want. Looking through my inbox, there's a pretty clear size differential anyways: emails containing information from my friends and colleagues seems to run 1.5 to 3k, while spam and junk from the university buearacracy runs from 8k up to a few tens of ks. Depending on how bored i get, i could sue to collect on some of the more expensive ones. I'm not sure it would hold up in court, but one the other hand, it would be fun to stand in court and ask the defendant "which part of 'i unconditionally agree to pay' weren't you clear on?"

  28. I like the current method by WebMasterJoe · · Score: 3, Funny

    I like the current method to cut down spam:

    1. Get an online publication to write an article in which a spammer brags about his expensive home
    2. Tell thousands of geeksabout it and present a thinly veiled challenge to find the guy's address
    3. ?????
    4.Profit!!!!


    Sorry, once I got to number three I couldn't resist :)

    --
    I really hate signatures, but go to my website.