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Ask Jeeves Gives Up On Banner Ads

Posted by ryuzaki0 on from the giving-up-the-ghost dept.

WhatBusinessModel? writes "In another blow to online banner advertising, Ask Jeeves is announcing that it will stop running banner ads on its website in favor of more paid listings. Says Steve Berkowitz, president of Ask Jeeves Web Properties, 'I think banners have seen their day. They're not as compelling as they once were.' In contrast, he describes paid listings as 'kind of a next evolution of the yellow pages.'" Probably a change that will become more and more prominent in the search engine world.

5 of 151 comments (clear)

  1. Ask who? by Twirlip+of+the+Mists · · Score: 4, Interesting

    Ask who? Oh, you mean that thing that's not anywhere near as useful as Google, which by the way also eschews banner ads in favor of paid listings? Yeah, I'm real broken up about this.

    --

    I write in my journal
  2. how much does slashdot get? by Stanley+Feinbaum · · Score: 4, Interesting

    Speaking of banner ads, I am curious as to how much slashdot gets from having MICROSOFT BANNER ADS.

    I mean, it's like greenpeace being sponsored by exxon.

    --

    Stanley Feinbaum, professional journalist and master debater! God bless the USA!

  3. Why do you care so much? by jobugeek · · Score: 5, Interesting
    Honestly, I don't get the extreme opinions regarding this. This is slashdot. News for nerds. Not news for open source.

    There are plently of people here who use MS products. I'd bet the vast majority surfing this site are running IE on some flavor of windows.

    --
    I'm not drunk, I just have a speech impediment. And a stomach virus. And an inner ear infection.
  4. So when is slashdot going to do the same?? by adrianbye · · Score: 4, Interesting

    Text ads work well in google because

    a) they're placed close to what someone is searching for.

    b) their keyword relevance is selected by the user. As we all know, there's much more power and accuracy as users provide more information (compare dmoz & yahoo for example).

    Slashdot could easily do the same - put some contexctually based pay per click ads close to the stories. This would help all of us.

    For example, see a story about MySQL? Put a list on the side of the story comprised of text based PPC ads. The advertisers who want to be associated with that product will know how much its worth for them to be listed at the top.

  5. Re:It's the oldest trick in the book. . . by VistaBoy · · Score: 4, Interesting

    Actually, it's in the Art of War by Sun Tzu.

    9. Bring war material with you from home, but forage on the enemy. Thus the army will have food enough for its needs.

    15. Hence a wise general makes a point of foraging on the enemy. One cartload of the enemy's provisions is equivalent to twenty of one's own, and likewise a single picul of his provender is equivalent to twenty from one's own store.

    Both excerpts are from Part II: Waging War